Let me give you a little play-by-play of a recent shopping trip:
Lotion, face wash, one or 20 items from the latest GO!International venture, a 90-pack of gum and, oh what the heck, purple eyeliner.

I know, I know. That’s not necessarily a shopping cart full of necessities, but the day that I took a chance and went for color, rather than traditional black liner, changed my beauty destiny.

With just one swipe of plum eyeliner, I created a look that was funky and unexpected. Trips to my eyebrow waxer that used to begin with “Going for the Bert look, I see,” now always start with, “Amelia, I need that purple liner of yours!”

So, Tartelettes, what is stopping you from adding a lil’ pop of color to your daytime beauty routine? Instead of going back to black, show the dayglo! Try emphaseyes high definition eye pencil in green or plum for a subtle somethin’-somethin’. Or if you’re feeling extra racy- how about a swipe of turquoise eyeshadow courtesy of the boldly hued eyeQuaticcollection?

Paired with subtle cheeks and a neutral lip, your brights can go beyond night and into the workplace! Allure has a great step-by-step guide for getting purple lids worthy of royalty. Now go on, don’t be shy. Give color a try!

xo, Amelia