Archive for April, 2010
WINNER: Congrats Florence!
“From that day on, if I was ever going somewhere, I was running!”
OK, maybe I’m no Forrest Gump, but at least I’m trying. Last November I cheered on a dear friend as he ran the Philadelphia Marathon and was truly inspired (thanks Jay!). That following week I became a New York Road Runner and signed up for the Fred Lebow Classic 5 mile race in January and the Gridiron Classic 4 mile race in February. During the early winter months I did all of my running on the treadmill to get in shape for these two races. Sure, it was only 5 miles, but I had never really raced and had to get the body ready. Plus, having a goal helped me beat the winter blues—I was making sure I was eating healthy and exercising.
On Jan 9th I laced up my sneakers and headed over to Central Park with my iPod, tarte’s 24/7 lip sheer in champagne brunch and tissues in pocket. Despite the frigid temperatures (luckily, I was wearing Under Armour HeatGear to stay warm), I finished the race in 42:41 minutes—I was pleasantly surprised and felt great. Soon after that I ran 4 mile races in Feb (17 degrees, nonetheless) and March. Having some experience under my belt (or sneaker more like it), I knew I was ready for slightly bigger challenges…enter Brooklyn Half-Marathon on May 22nd.
I’m now at the final weeks of my half marathon training program. I purchased myself a new pair of Asics and have found myself captivated by runners’ stories in Fitness, Shape, Self, Women’s Health and everything else I can get my hands on. I finished my first 10 mile run last Saturday—it’s the farthest I’ve run! With less than a month to go, I’m nervous about finishing, but also excited about the prospect of setting a goal and actually accomplishing it! Next up: a marathon….
Whether it’s a marathon or your first time at the gym, we’d love to hear your inspirational fitness stories! Post your experiences below in the comment section. One of you will have the chance to win my favorite fitness beauty must-have: tarte’s 24/7 lip sheer with SPF 15.
p.s. If you’re a runner, I’d also love any advice—I’m always up to hear about new tips & tricks!
Yesterday we celebrated the 40th anniversary of Earth Day! As we wrapped our day of fun volunteer work at the EDAY40 event in Times Square (check out some footage on tarte TV to the right of this page) we couldn’t help but pat ourselves on the back. Not only was this a job well done, but it marked another year that we were committed to making our planet a better place. When I came back to the office, I immediately began reading your blog comments on my EcoPure post. Kudos to all of you! Your efforts, both big and small, help make our planet greener.
So what’s next? Today marks the first day of the next 365 on our road to Earth Day 2011. Over the next year will you change your routine to make it a little more green? After all, going eco has become quite easy. I’ve put together a simple list of easy changes anyone can make; I hope to push you over the eco-edge!
- Say “NO” to plastic! Plastic bags are everywhere, especially our landfills. Opt for a reusable, natural bag choice when you’re shopping for anything. If you don’t have one handy, still say no. Every morning when I’m grabbing my coffee on the way into the office the cashier tries to put it in a bag, I always say “No thanks, I can carry it.” For the first step, this is pretty easy & it makes a difference (520 bags I didn’t contribute to landfills this year)!
- Switch to CFL energy efficient light bulbs. If you can’t afford to replace them all right away, replace a few & as some burn out continue your change. When it comes to any household appliance replacement, it’s best to consider energy efficient models.
- Go solar! All the various technology trinkets we’ve become so reliant on have compatible solar chargers: power-up with the sun.
- Pick natural options. Your everyday routine most likely goes through a lot of products that are packed with toxins like parabens. Opt for natural makeup like tarte, organic shampoos and conditioners & other paraben free skincare items.
For more tips and ideas please read all the great comments from our readers. Remember, be good to your Mother (Earth)!
WINNER UPDATE! Thank you for all of your amazing comments, the following winners were selected at random. Please e-mail your shipping information to Kristin@tartecosmetics.com and place ECOPURE in the subject line. Thanks!
Kellie comment #3, Lorraine comment #23, Kirsten comment #30, Pam comment #40 & Abbe comment #42!!
This week marks the 40th anniversary of Earth Day and what better time than the present to tell you a little more about tarte’s eco-friendly initiatives. I’ve decided to kick off our green chatter with one of our best packaging accomplishments and an industry first: EcoPure®.
Eco-what?! For starters, did you know that it can take up to 80 years for plastic containers to breakdown? At the rate we consume and trash items…well, that’s a lot of buildup & every reason why we all need to be more aware. That’s why we originally launched our customer recycling program, but we wanted to do more. And in August 2009 we did exactly that with the launch of lifted™ natural eye primer.
This natural eye primer boasts high-performance natural™ ingredients like Ginseng & Firmitol™ and is clinically tested to tighten eyelids and decrease fine lines and wrinkles by 51% ten minutes post-application . So, why else is it on this eco-pedestal? Hello, EcoPure®. The lifted™ component is made from plastic that is infused with EcoPure®, a recyclable, non-toxic resin-additive that allows plastics to completely biodegrade in less than 5 years!! I’d say that is pretty incredible. Lifted™ has an indefinite shelf-life and will only begin breaking down once it is placed in a landfill environment (i.e. not your beauty drawer).
Although we wish everything was made with the EcoPure® additive, it can be tricky. We are making our best attempts to continue to incorporate this breakthrough packaging material into the tarte line, as well as continuously explore all green packaging options. In celebration of Earth Day we will be giving away a lifted™ to five lucky winners! To register all you have to do is share some recycling facts and tips below on the comment board with us. We’d love to hear what you’re doing to make this planet a greener place! Remember: be green, be smart, be tarte!
At tarte we’re always trying to reduce our carbon footprint. In celebration of Earth Month, we wanted to tell you about some of our favorite brands that are also consciously helping to save our beautiful planet! Green, natural, sustainable & even vegan choices are easier and easier to come by these days & I’m not talking about itchy hemp & recycled plastic cola bottles (though some innovatively use that in their packaging). I chose glam gems, silk rompers and luxe beauty items that all have an environmental mission. This April (and the other 11 months of the year) we encourage you to be eco-chic by making eco-conscious choices.
tarte’s lash hugger eco-friendly natural mascara: A natural mascara housed in a metalized tube composed of post-consumer recycled aluminum.
Gemma Redux Natalie Necklace: made from reclaimed vintage brass chains with reclaimed smokey chandelier crystals.
Davines: quality hair care products created from high-grade natural ingredients, using only renewable energy
Matt & Nat Chip Nappa Wallet: 100% recycled and made of vegan leather
Sparitual: vegan nail lacquers in trendy-worthy shades
Edun Ziggy one piece: all Edun products invest in the development of a community-based value chain
The tarte team kicked-off Earth Month by celebrating our collaboration with Celebrity Makeup Artist and Green Beauty Expert, Tina Turnbow. The ‘Go Gorgeously Green’ event was held all day on Friday at Sephora 42nd & Madison, NYC. Using her tarte flower child collection, Tina gave gorgeous spring makeovers and provided customers with her expert tips and tricks from bridal beauty to an eco-friendly alternative for a smokey eye. Everyone had a great time & here are the pics to prove it. Follow tarte on Twitter and Facebook for regular event updates—we hope to see you at the next one!
With summer slowly approaching, Candace & I decided to engage in our own, little fitness challenge. From boot camp at 360Fit to intense spinning at Flywheel Sports, we’re starting to achieve both inner and outer Zen. That being said we decided to add another exercise regimen to our weekly routines: Bikram Yoga! My only other experience with Yoga was wearing tarte’s vitamin infused lipsticks in bikram, vinyasa and hatha—needless to say, I had my work cut out for me at Bikram Yoga NYC.
For those not familiar with it, Bikram Yoga takes place in a room with a minimum temperature of 105°… be prepared to sweat profusely! Although, this has been a fitness fad for quite a few years, “hot yoga” never really appealed to me—doesn’t the room just stink? With an open mind & minimal clothing, I completed my first class. Yes, the room had an interesting odor, but 5 minutes into it and I didn’t even care (or notice it anymore)! The 90 minute session is a series of 26 Hatha Yoga postures (asanas) and 2 Pranayama breathing exercises. The extremely challenging positions required intense concentration and claim to stimulate and restore health to every muscle, joint and organ of the body. I couldn’t do them all, but hopefully with time and practice I will. The perspiration alone felt like an amazing body detox. Instructors suggest that you refrain from eating 2 hours before class and to continuously drink water throughout the day to avoid any dizziness or nausea. An hour and a half passed faster than I thought & I left my session rejuvenated, energized and almost Gumby-like.
I think exercise is the best way to revive your body & keep yourself healthy. We all fall into slumps, but once you get into a routine the motivation comes naturally (promise). Check out the different exercise classes in your local area; it’s often easier to challenge yourself and feel results when exercising in a group setting. We’ve decided to expand our own personal fitness challenge and invite you to join “tarte’s fitness challenge”! I’m giving away 3 tarte vitamin-infused lipsticks in bikram (sheer pink cream) on the tarte Facebook page (we hope you are a fan)! To enter head to the tarte Facebook page and post your favorite place/class in your area for an ultimate workout. If you can, please include a link so others can check it out or sign up! Contest ends Friday, April 9th.
WINNER UPDATE: Congratulations to Deb Scott, Kellie Wilson & Ciara Peter!! Please e-mail your shipping info to Kristin@tartecosmetics.com