Summer is the perfect time of year to lighten up and have fun with your beauty routine. However, straying from your neutrals and incorporating color can be a bit scary. That’s why I’d suggest you start simple and try lilac. This ultra-girly hue compliments all eye shades, brightens the whites of your eyes and even neutralizes any yellowness in the lids. Not to mention you’ll be on trend—the Spring & Resort Runway Shows featured lots of lilac-brushed lids.
Sure, maybe here at tarte we’re a bit biased to our signature color, but what’s not to love?! All of the looks above are a bit romantic, appear effortless in the day against sunkissed skin & can carry you into the night with some added eyeliner. I especially love the way the shadow is swept along the bottom lash line. Achieving this look is quite easy. You can use a powder and wet your shadow brush to get a more concentrated pigment on the lid and then lightly highlight the brow bone. Keep in mind the summer time poses a challenge, think sticky heat and sweat: gross. So, I personally opt for lock & roll 12-hour eyeshadow in amethyst. This cream/powder double-ended wand is 100% budge-proof and creaseproof; I promise your shadow won’t be migrating anywhere (even if you take a plunge in the pool). Simply swipe the cream along your lid and, if you like, under your lash line. Using the loose powder side, set the cream by using the rollerball applicator and sweep the powder up onto your brow bone. If you need to blend go ahead and use your fingers. Top with a coat of jet black, waterproof mascara!
So ladies, while your out celebrating the Fourth of July this weekend, let’s all have a little fun with lilac.