tarte™ for True Blood™ takes over Manhattan
This past weekend I had the opportunity to spend some major time with True Blood’s makeup artist department head-Brigitte Myre-Ellis along with the NYC tarte and Sephora teams! I’m so excited to give you a rundown of the vampy festivities!
On Friday, the tarte team had an incredible Q&A session with the beautiful Brigette Myre-Ellis. Not only is the woman a walking billboard for her INCREDIBLE work, but her grace and humility are unrivaled in an industry of egos. She spoke about her humble beginnings, rise to success, and of course, her inspiration for the scary-gorgeous looks she creates for True Blood. Her precocious start in the industry was especially resonant for me, and after having the opportunity to speak privately with her, I felt extremely motivated to continue following my dreams in the beauty industry.
Then, before I knew it, it was Saturday, and time for tarte’s big event! Feeling super-encouraged, I was excited for what the day ahead held! There was a tarte truck passing out delicious (and organic, of course) red velvet cupcakes parked right in front of the store on Broadway in SoHo, but inside, all of the Sephora cast members (employees) had been thoroughly vampire-fied! From blood to fangs to fairy-inspired glitter, it was all there! tarte™ for true Blood™ palettes lined each and every shelf, and gothic candelabras decorated the beauty studio. The outpouring of support and appreciation by Sephora’s staff was unparalleled with anything I had ever seen and I knew I was in for an amazing day!
So, from 12pm to 7pm, myself and the other tarte artists (I had the pleasure of working with Tony, Sasha, Shari, Christina, and of course, Brian) took Soho’s makeup-savvy set from simple and pretty to gloriously gorgeous! Whether they chose a look that Brigette designed (included in the palette) or we created one on-the-spot, all of our clients loved their new looks. What made their total “True Blood” transformations even better was that they got the chance to have their palettes signed by Brigette, who had set up shop in the front of the store from 2pm to 5pm.
After hours and hours of makeup mania, with just enough time to clean my brushes in between each client, I was tired yet fantastically energized by the event. It is wonderful to be able to bestow women with a sense of pride and beauty with our high-performance natural™ products. They can feel certain that the products they are now using are not harming the earth or their bodies but also not sacrificing color or performance with the dazzling new tarte™ for True Blood™ line.
Til next time!