Archive for September, 2011
Aside from beauty, I have two other obsessions: celebs and their style. Imagine how thrilled I am to find more and more celebrities incorporating ethical fashion into their everyday wardrobe. An increasing number of Hollywood’s elite have been associated with sustainable style, including: Jennifer Aniston, Sheryl Crow, Rachel Bilson, Alicia Silverstone, Adrian Grenier, Cameron Diaz, Natalie Portman.
So spill, tweet or post on Facebook the eco-friendly brands hanging out in your close.
Anyone one who tunes into watch our Founder and CEO Maureen Kelly on QVC knows that she introduces some amazing new products on air. In fact, we’re so excited about our latest launches that we want to get them in your hands as soon as possible. That’s why today we’re raffling off a tarte prize package on twitter.
Maureen will be featuring our gifted Amazonian clay smart mascara on Beauty Newsmakers during the 1pm EST hour TODAY, and the raffle winner will receive a duo pack of this mascara!!
To enter the raffle tweet “#maureenonscreen @qvc with @tartecosmetics gifted Amazonian clay mascara” as soon as you see Maureen appear on QVC during today’s 1pm EST Beauty Newsmakers. It’s that simple. We’ll choose a tweet at random and announce the winner at the end of the day.
Good luck! Get tweeting tartelettes!!
Unfortunately, at this time our twitter raffles are only open to US residents.
Autumn is right around the corner, and we’re busy making room in our closets for our favorite fall fashions – including the undisputed staple of the season: the perfect pair of boots. Here are a few of my favorites styles for fall, styles that will be sure to have others following in your footsteps!
As you may have heard, last week Allure magazine awarded our Amazonian clay 12-hour blush the best powder blush of 2011! We were honored by the recognition and thought a little tutorial was in order — for both our longtime fans and tarte newbies.
You can purchase your perfect shade of 12-hour blush here!
Hollywood makeup artist Florido Basallo used tarte cosmetics to create actress Jennifer Carpenter’s glowing look for last night’s Emmys.
The Inspiration: “Jennifer’s dress for the Emmy’s was gleaming with elegance. I wanted to complement it by giving her glowing, sun-kissed skin, with lined lids and lashes.” –Florido Basallo
Eyes: For fluttery lashes, he double coated her lashes using tarte’s lights, camera, lashes! clinically-proven mascara, then lined her eyes with tarte’s multiplEYE™ clinically-proven lash enhancing liquid liner to define her lashline. He also added definition to her brows with tarte’s Amazonian clay waterproof brow mousse in taupe.
Lips: For a simple yet sexy shot of shine, he added tarte’s LipSurgence™ lip luster in adored.
Finishing Touch: He spritzed tarte’s celebutante moisturizing dry oil spray over her décolletage, arms and legs for a glistening final touch.
Tell us what you thought of Jennifer’s Emmy look on our Facebook page.
Last night celebrity makeup artist, Matthew Vanleeuwen, created a gorgeous look for Emmy’s presenter Minka Kelly using tarte cosmetics.
The Inspiration: “Minka’s dress had this amazing 40s feel to it, so I wanted her makeup to be a modern, fashionable twist on that classic 40s look.” –Matthew Vanleeuwen
Complexion: First, he smoothed tarte’s smooth operator™ Amazonian clay illuminating serum all over to brighten Minka’s complexion. Then he blended tarte’s Amazonian clay full-coverage foundation in tan to even out her skin tone. He dusted tarte’s smooth operator™ micronized clay finishing powder under the eyes and down the nose to set her makeup and minimize shine, and brushed tarte’s smooth operator™ Amazonian clay finishing powder in bronze over her cheeks, chin, and forehead to add a soft contour.
Cheeks: He made her cheeks pop by dusting tarte’s Amazonian clay 12-hour blush in blissful from the apples of her cheeks, up along her cheekbones.
Eyes: Vanleeuwen used shadows from tarte’s neutralEYES eye shadow palette volume II. He started by brushing matte taupe over the entire lids, blending it over the creases, and up and out onto the brow bones. Then he pressed shimmering soft peach onto the lids and into the lashlines. He added depth by blending matte plum from the outer corners of the creases to the middle of the lids. He defined her eyes by lining her lashlines with emphasEYES™ aqua-gel liner in black, and then going over the line with tarte’s multiplEYE™ clinically-proven lash enhancing liquid liner, and extending it just past her lashlines for a subtle winged effect. He finished with two coats of tarte’s lights, camera, lashes! clinically-proven mascara on upper lashes and a subtle coat on her lower lashes.
Lips: Vanleeuwen layered two colors to create Minka’s fresh berry pout. He used tarte’s LipSurgence™ matte lip tint in hope to add a natural,rosy-looking color, then finished with tarte’s LipSurgence™ lip luster in Pouty for an added dose of shine.
Tell us what you thought of Minka’s Emmy look on our Facebook page.
Where: Sephora 34th Street; 130 West 34th Street between 7th Avenue & Broadway in New York City
When: Saturday, September 24, 2011; from 12pm to 6pm
What: Be one of the first to see the starlet, an ultra-glamorous tarte limited edition makeup vanity inspired by the screen sirens of the past. You’ll also have the opportunity to get a dazzling mini-makeover from a tarte makeup pro!
Bonus: The first 100 attendees to check in on Facebook between 12pm and 3pm will get a free deluxe-size tarte lights, camera, lashes! clinically-proven natural mascara – just show us your check in on your phone!
See you there!
At tarte™ we’re inspired by the everyday woman—teachers, lawyers, fashionistas, new moms, working moms, grandmas (or as our Executive Director of Sales & Education likes to say: glam-mas) and our list goes on! We love learning about this woman and enhancing her natural beauty with good for you glamour. To us it’s important that we celebrate these natural beauties year-round. So we hit the streets of NYC, stopping real women at random and convincing them to dish their makeup secrets.
day to day: Non-profit administrator
beauty philosophy: Naturally unnatural
by the numbers: An average of 10 minutes to apply four products daily.
must-have product: “Eyeliner, I look dead without it!”
first makeup purchase ever: “When I was 12 I was really into blue eye shadow. That was a really bad idea, but I soon gave it up.”
must-know tip: “I stand by the “don’t wash your hair every day” rule. When you wash too often, your hair dries out. Dirty hair is softer and looks healthier.”
Let us know what you think of our new, weekly blog series: natural beauties. Maybe you’ll be our next natural beauty!