Archive for September, 2011
Anyone one who tunes into watch our Founder and CEO Maureen Kelly on QVC knows that she introduces some amazing new products on air. In fact, we’re so excited about our latest launches that we want to get them in your hands as soon as possible. That’s why today we’re raffling off a tarte prize package on twitter.
Maureen will be featuring our gifted Amazonian clay smart mascara on Beauty Newsmakers during the 1pm EST hour TODAY, and the raffle winner will receive a duo pack of this mascara!!
To enter the raffle tweet “#maureenonscreen @qvc with @tartecosmetics gifted Amazonian clay mascara” as soon as you see Maureen appear on QVC during today’s 1pm EST Beauty Newsmakers. It’s that simple. We’ll choose a tweet at random and announce the winner at the end of the day.
Good luck! Get tweeting tartelettes!!
Unfortunately, at this time our twitter raffles are only open to US residents.
Autumn is right around the corner, and we’re busy making room in our closets for our favorite fall fashions – including the undisputed staple of the season: the perfect pair of boots. Here are a few of my favorites styles for fall, styles that will be sure to have others following in your footsteps!
As you may have heard, last week Allure magazine awarded our Amazonian clay 12-hour blush the best powder blush of 2011! We were honored by the recognition and thought a little tutorial was in order — for both our longtime fans and tarte newbies.
You can purchase your perfect shade of 12-hour blush here!
Where: Sephora 34th Street; 130 West 34th Street between 7th Avenue & Broadway in New York City
When: Saturday, September 24, 2011; from 12pm to 6pm
What: Be one of the first to see the starlet, an ultra-glamorous tarte limited edition makeup vanity inspired by the screen sirens of the past. You’ll also have the opportunity to get a dazzling mini-makeover from a tarte makeup pro!
Bonus: The first 100 attendees to check in on Facebook between 12pm and 3pm will get a free deluxe-size tarte lights, camera, lashes! clinically-proven natural mascara – just show us your check in on your phone!
See you there!
As vampy vixen Pam on the show, Kristin Bauer looked every bit her character when she stepped in to Sephora 5 Times Square for our Fashion’s Night Out event last Thursday. It was a look to die for, with sparkling crimson lips, a just-bitten flush, and smoldering vixen eyes thanks to the tarte™ for True Blood™ collection.
Once we saw Kristin, we knew we would be recreating the look on ourselves at home, so we asked tarte makeup artist Tony Ballard to share how he achieved Kristin’s vampy glam:
Overall Inspiration: “I was inspired by Kristin’s True Blood® character Pam – I wanted her to be sassy, but still classic with a strong red lip.”
complexion & cheeks
-Tony smoothed Kristin’s complexion with tarte’s smooth operator™ tinted moisturizer in agent 12.
-He set her complexion with tarte’s smooth operator™ Amazonian clay finishing powder.
-From the tarte™ for True Blood™ palette, he applied a soft wash of “the light,” a shimmering warm ivory over the entire lid, and then highlighted Kristin’s crease with “dusk,” a matte warm taupe.
-For extra drama to celebrate the evening, he used tarte’s multiplEYE™ lash enhancing liquid liner in black along her upper lash line.
-He then coated her top and bottom lashes with tarte’s gifted Amazonian clay smart mascara.
-To complete Kristin’s look, Tony used tarte’s LipSurgence™ matte lip tint in fiery, a matte red, on her sexy pout.
Are you daring enough to try this look yourself? Show us! Post pictures of your vampy vixen self on our Facebook page.
Another New York Fashion Week, another Fashion’s Night Out — and it was a huge success! We were so excited to meet all the tartelettes who made it out, as well as those who tweeted along with us through the night.
The tarte™ team set up shop at Sephora 5 Times Square to celebrate FNO and our tarte™ for True Blood ™ collection, where the stunning and eco-friendly celebrity Kristin Bauer, aka Pam from True Blood®, made an appearance. She looked absolutely gorgeous thanks to the help of our very own tarte makeup artist Tony Ballard. (p.s. Our next blog post will feature Kristin’s complete look with details on how you can recreate it). Kristin was wearing tarte’s LipSurgence™ matte lip tint in fiery, which gave her a perfectly sultry pout. Despite her day job playing the severe vamp Pam, Kristin was incredibly friendly and easy going. She stayed for over two hours to greet fans and pose for photos — the line to meet her stretched all the way around the store!
While Kristin was True Blooding it up with fans, our super talented team of tarte makeup artists were hard at work, giving mini makeovers to lucky FNOers (yeah, that line was pretty long too). By the end of the night Sephora was packed with perfectly done, sparkling red pouts.
And that’s not all, downtown, QVC hosted a star-studded event with a to-die-for beauty bar. While celebs like Heidi Klum, Isaac Mizrahi and Sarah Jessica Parker mingled, tarte’s very own Jen and Leigh were teaching party-goers how to create the perfect lip with LipSurgence™ lip tints.
And for those who couldn’t make it to any of the events in person, we also hosted our first FNO twitter raffle. We’re so pleased to announce @jules79200 as the winner of an exclusive tarte™ for True Blood ™ prize package!
Tonight is Fashion’s Night Out and tarte™ is thrilled to be a part of it! For the past three years this event has taken over New York City, drawing trendsetters, fashionistas, design junkies, and glamour girls—and guys—from across the nation to ring in New York Fashion Week. We’ll be participating in not one, but three events tonight.
First, between 7pm and 9pm EST, we’ll be at Sephora Times Square hanging out with True Blood actress Kristin Bauer, giving mini makeovers and raffling off tarte™ for True Blood™ packages. Those of you not in New York can enter our online raffle. Tweet out ‘tarte rocks #FNO’ and link to this blog between now and 9pm EST and *you could be selected to win a tarte™ for True Blood™ prize package.
Then from 6pm to midnight EST we’re participating in QVC’s Fashion’s Night Out Experience Event, where you can meet us in person— the event will be held at 428 Broadway in Manhattan and is open to the public! tarte fans will have the opportunity to get pretty pout makeovers with our Lipsurgence™ lip tints and lusters while learning how to create the perfect lip.
Can’t catch either of these in person? No worries, for the first time ever FNO is bringing the celebration online. If you visit tarte.com tonight, between 6pm and 11pm EST and purchase a multiplEYE™ lash enhancer with the code FNO, you’ll get the multiplEYE™ primer and mascara FREE!
Plus, we’ll be live tweeting the entire evening, giving you an exclusive behind the scenes look at FNO tarte style. So if you haven’t already, follow us now at @tartecosemetics.
It’s going to be a fashion and beauty filled evening of glamour and fun and we can’t wait to see you there!
*Our twitter raffle is only open to those with US addresses.
Summer may be coming to a close, but there are still a few beach days to enjoy before sweater season starts. To maximize what’s left of the warm weather, we asked Maureen to spill the contents of her bag and clue us in on what items she considers summer necessities.
Apple iPad 2 Wi-Fi 16 GB – Apple iOS 4 1 GHz in white
Klean Kanteen eco-friendly water bottle
Vintage purple scarf, from Brazil
The Bag: MICHAEL Michael Kors Santorini large straw basket
What are you packing in your purse? Share your handbag must-haves with us on Facebook.