Archive for March, 2012

The miracle of maracuja is here!

very handy: all mixed up

Things  have been busy in the tarte office! We’ve got our miracle of maracuja TSV on QVC tomorrow and everyone is prepping for the kick off at midnight! With all this energy buzzing around, I thought Jen’s mixed nail polish was a perfect example of our pretty, but slightly disjointed, harmony.

Jen used two Essie polishes to create the look, the lighter shade is called navigate her, and the darker is power clutch.

 

miracle of maracuja

Our TSV is this Friday on QVC.  Are you ready?

 

SXSW style

Sigh. Awards season is over. No more red carpets, ball gowns, hilarious speeches, or video montages. But wait, what’s that? Oh yes, it’s festival season! With SXSW, Coachella, and Bonnaroo on the horizon, tartelettes, we’re trading in our heels for Chucks, designer gowns for hippie dresses, and big names for soon-to-be-discovered indie darlings.

First up: South by Southwest, Austin’s funky intersection of music, film, and tech. Of course, the confluence of new bands, independent film, Austin cool, and tech entrepreneurs makes for a signature SXSW look. And, as more and more fashion companies become tech-savvy, style is becoming formally entrenched in the mix as well. This year, there are even a few talks specifically on fashion on the docket.

So, what does one wear to this uniquely awesome festival? We’ve rounded up some SXSW basics that every girl should have in her suitcase.

Sunglasses.

A pair of hipster shades are a must for blocking out that searing Texas sun (and staving off headaches after long nights.) We love the the always-cool Ray-Ban aviator.

Bright skinny jeans.

You’ll want outfits that can easily transition from day to night. A pair of candy-colored jeans is an essential item for spring that can go as perfectly with a worn-in band tee as with a sparkly tank and heels. Urban Outfitters has an affordable selection in a rainbow’s-worth of colors.

 

Comfortable flats.

Flats are the name of the game during SXSW.  Gladiator sandals and Toms are very cool options; our favorite is a classic Chuck Taylor from Converse.

 

Wedge heels.

When you do want to dress up a little, toss on a pair of comfy, wedge-heeled booties, like this faux-suede pair from Target.

 

A statement canvas tote.


This isn’t the place for a glamorous clutch. As you’re running between talks, screenings, and parties, a cool canvas tote is much better for stashing your iPad, your makeup bag, and other festival essentials. The FEED bag is a cute option that also contributes to a great cause!

 

coffee break: celebs and their caffeine

There’s nothing like a hot cup of Joe, whether it’s first thing in the morning or any early afternoon pick-me-up — I love my coffee. And apparently, I’m not the only one; here are some candid shots of some of our favorite celebs caffeinating themselves in public.

Ryan Reynolds gets his caffeine fix with a furry friend.

 

 

Rachel Bilson grabs a cup of Joe on the go.

 

 

Miley Cyrus looks like she’s been up  all night….hope that’s a double shot in there…

 

 

It’s amazing how Mila Kunis can make grabbing an ice coffee in an awkward motion shot look lovely.

 

 

Michael Cerra wouldn’t be a true hipster without a coffe in his hand. But not Starbucks…that’s against hipster law.

 

 

Caffeine queen Mary-Kate Olsen’s hand has literally morphed into the shape of a Starbucks grande cup… true love or true addiction?

 

 

Kim Kardashion looks oh-so-chic with those oversized aviator sunnies and grande Starbucks…go Kim!

 

 

If Kate Hudson didn’t have that sip of coffe to keep her alert before stepping off this curb she might have fallen. Coffee….saving one life at a time.

 

 

Is it just us, or Emma Roberts taunting non-Californians with her  a tank top and iced coffee?  Yeah, we know, it’s always sunny in California.

Love birds Jennifer Aniston and Justin Theroux casually stroll side by side,  coffee cups in hand.

the tarte team rocks red lips for IWD

In honor of International Women’s Day the #RocktheLips campaign is encouraging women to wear red lips today in celebration of women everywhere. Now that’s something we can really get behind.

(OK, so not everyone is rocking red lips, but when you have so many lip shades at your disposal, it’s hard to choose just one!)

spring break travel essentials

tartelettes, have we got spring fever.  In these last long days of winter, all we’re craving is pretty pastels, floaty dresses, and any excuse to bust out our new shades.

Fortunately, your faithful fashion blogger has managed to escape to warmer climes. It’s spring break, baby!

However, with just one unforgiving, carry-on size suitcase to fit all this fun spring fashion, packing was admittedly a bit of a challenge. After hours of agonizing in front of my closet, I decided to go with what always works best: just a few simple items of clothing, topped off with versatile springtime accessories. Here are a few of my favorite travel-friendly go-to’s.

Kelly B Couture

The perfect LWD (little white dress) – like this one from California-based, eco-friendly line Kelly B Couture that’s made of 98% natural fibers. Wear it over your bikini, or dress it up with heels and a long statement necklace for going out.

Trina Turk

A fabulous swimsuit; Trina Turk’s amazing prints and bold colors are a match for any water-side vacation.

ASOS

A gorgeous silk scarf – like this one from ASOS – is the perfect springtime accessory. Toss it around your neck to glam up a casual outfit, tie it around your bag to brighten things up, or wrap it around your head for a chic answer to uncooperative hair.

Forever 21

Of course, bright (faux) leather sandals are a must. Our pre-trip ritual is to go pick up an assortment of colors at Forever 21.

TOMS

A great pair of sunglasses. We just recently discovered the new line from TOMS, one of our favorite charitable accessories brands. For each pair you buy, the company will give sight to one person in need. Now, that’s fashion you can feel really good about.

Badger Balm

Don’t forget to top off any outfit with some really good sunscreen. (We like all-natural Badger Balm). Nothing complements your clothes like healthy, glowing skin!

 

What are you planning for spring break, and what are you packing?

 

very handy: bright on!

Neon is the trend right now, and with never-ending gloom in the air this winter, I’m thankful for it! It’s a trend that’s  bold, cheery and reminds me that, yes, there is always a bright side. When I saw Sylvie, our VP of marketing, sporting this neon varnish – Hot Pop Pink by CND – and bright yellow blouse, I had to take a snap.

Who else is rocking neon nails?

win all 10 shades of our maracuja divine shine lip gloss!

We’ve partnered with YouTube beauty guru EmilyNoel83 to bring you this amazing giveaway! Enter to win here!

listen up! your iPod needs these…

Here they are, tartelettes, my weekly new music picks! So download, plug in and start your weekend right!

 


Animal Kingdom, “Strange Attractor”

Three man band Animal Kingdom took a while to grow on me but after I heard this song I was  hooked. This track is currently on repeat in my car — I’m obsessed with the song’s  unique, mellow sound.

 

Walk The Moon, “Anna Sun”

Walk the Moon is an indie-rock band based in Cincinnati, OH. and while I love the whole album, this song is just plain awesome. Haven’t downloaded it yet> Then I feel bad for your iPod. If you really loved your iPod, you would add it.

 

The Black Keys , “Gold On The Ceiling”

If you keep up with my playlists,  you already know I love the Black Keys, and you should too because, very simply,  they rock. The guitar sound is incendiary (I totally stole that line from Almost Famous) but really, they just straight up rock.

 

The Shins , “Simple Song”

I first heard the Shins on the Garden State soundtrack — it was love at first listen. This innovative band continues to release fresh, uplifting music that just makes you feel good, kinda like puppies or red, white, and blue ice pops.

 


Sleigh Bells, “Rill Rill”
Based in Brooklyn, dynamic duo Derek Edward Miller and Alexis Krauss have awesome chemistry and an artsy, kick a** sound. Download this track…..like now!