Beauty

poolside q&a: alysha of the aqualillies

 

Meets America’s most glamorous synchronized swimming group, the Aqualillies! They reinvent the classic art of water ballet and mesmerize audiences with their modern strength and vintage beauty. These true tartelettes—fearlessly powerful, healthy, real women—are the perfect muses for this high-performance, splash-proof collaboration: our 2013 summer collection! We sat down with Aqualilly Alysha to find out what makes her kick!

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aqualillies for tarte get the look: poolside-coolside


This summer, make a splash with tarte’s limited-edition color collection inspired by America’s most glamorous synchronized swimming group! Aqualillies reinvent the classic art of water ballet and mesmerize audiences with their modern strength and vintage beauty. These true tartelettes—fearlessly powerful, healthy, real women—are the perfect muses for this high-performance, splash-proof collaboration. Maureen Kelly, founder and CEO of tarte, first spotted the Aqualillies during their high-energy performance on an episode of Glee. In that instant, she knew tarte, with its high-performance natural™ ingredients and powerful formulas, had to partner with these gorgeous athletes. Keep reading for a step-by-step! More >

go behind the scenes with the aqualillies on their tarte shoot!


This summer, make a splash with tarte’s limited-edition color collection inspired by America’s most glamorous synchronized swimming group! Aqualillies reinvent the classic art of water ballet and mesmerize audiences with their modern strength and vintage beauty. These true tartelettes—fearlessly powerful, healthy, real women—are the perfect muses for this high-performance, splash-proof collaboration. Maureen Kelly, founder and CEO of tarte, first spotted the Aqualillies during their high-energy performance on an episode of Glee. In that instant, she knew tarte, with its high-performance natural™ ingredients and powerful formulas, had to partner with these gorgeous athletes. tarte is delighted to present the 2013 Aqualillies for tarte summer collection. More >

diy: bright, fun makeup brushes

 

tarte’s senior graphic designer and avid DIY-er, Erica, is always looking for fun, new ways to incorporate arts and crafts into simple, everyday items. Recently she had an “ah-ha” moment while applying her foundation one morning. She thought why not spruce up her plain bamboo tarte makeup brushes by adding simple materials that can be found in your home and at just about any local craft store?! We promise this DIY takes little to no time and is a great way to add a personal touch to those understated makeup brushes that you use daily!

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how to apply tarte Brazilliance™ self tanner

 

Learn how to apply our Brazilliance skin rejuvenating maracuja face and body self tanner.  More >

it’s here….our Amazonian clay full coverage powder foundation

You asked for it, tartelettes, and we listened. For years Maureen and the tarte product development team have been fine tuning this formula — and it will finally make it’s debut, tonight on QVC during the 10pm ET hour!  Shop now!

get the skinny on our new, thinner smolderEYES!

What shade would you dare to wear?

lash love: meet your mascara match!

The key to framing your eyes and exaggerating lashes is simple: apply the right mascara, in the right amount. There is nothing worse than clumpy, dried out lashes that look like little spider legs! The fundamental part of choosing the best mascara is to know your lashes. Are they naturally long and could use a little volume? Or do your lashes on the dry side? Whichever it may be, you are sure to find a tarte mascara that will suit your lash needs! More >

how to choose the right blush

 

Nothing brightens up your face like a swipe of blush! But when it comes to finding the perfect shade, it’s important to consider your skin tone. Sure you love the way a swath of neon pink looks on an olive-toned runway model, but can that really work for you? While super saturated pigments tend to work best for darker and fairer skin tones, light, pinky hues are perfect for those with fair skin; they may get lost on darker complexions.
But fear not tartlettes, we created the ultimate blush guide. We‘ve broken it down by skin tone (fair, medium and deep) to help you find the perfect hue to match your complexion! And don’t be afraid to mix and match – that’s what makeup is for, right?! More >

the harlem shake….tarte style