Beauty

lash love: meet your mascara match!

The key to framing your eyes and exaggerating lashes is simple: apply the right mascara, in the right amount. There is nothing worse than clumpy, dried out lashes that look like little spider legs! The fundamental part of choosing the best mascara is to know your lashes. Are they naturally long and could use a little volume? Or do your lashes on the dry side? Whichever it may be, you are sure to find a tarte mascara that will suit your lash needs! More >

how to choose the right blush

 

Nothing brightens up your face like a swipe of blush! But when it comes to finding the perfect shade, it’s important to consider your skin tone. Sure you love the way a swath of neon pink looks on an olive-toned runway model, but can that really work for you? While super saturated pigments tend to work best for darker and fairer skin tones, light, pinky hues are perfect for those with fair skin; they may get lost on darker complexions.
But fear not tartlettes, we created the ultimate blush guide. We‘ve broken it down by skin tone (fair, medium and deep) to help you find the perfect hue to match your complexion! And don’t be afraid to mix and match – that’s what makeup is for, right?! More >

the harlem shake….tarte style

diy: skin firming (recycled) rose face mask

What’s not to love about a fresh bouquet of roses? Not only do roses smell and look wonderful, but their petals actually have substantial amounts of vitamin C, and skin-firming rose oil — it’s astringent properties aid in the tightening of skin and muscles. Plus, with V-Day right around the corner, you’ll have petals to spare. Once your bouquet starts to wilt, take those blooms and use them for your skin’s benefit — a rose petal facial will leave skin feeling firm, replenished and radiant.  The best part? It’s an easy DIY! Once again we enlisted Erica, our  DIY beauty extraordinaire, to share her  favorite rose petal facial recipe! More >

get the look: allison williams at the 2013 grammys

Celebrity makeup artist Mai Quynh used all tarte to create Allison Williams ultra-femme and modern look for last night’s Grammy Awards. More >

diy: valentine cards

With Valentine’s Day only a few days away (wow, when did February happen?!) we thought it would be the perfect opportunity for another little do-it-yourself project! Erica, our senior graphic designer, Valentine’s Day enthusiast, and master DIYer wanted to do something unique and different for all of her single girlfriends this February 14th. She thought, what better way to show a little love for her girls than with some DIY, homemade Valentine’s cards… More >

it’s TSV time!

Take the journey to natural beauty now!

today: win a free ride on the journey to natural beauty

Take a Journey to Natural Beauty with a friend. Tag a friend in the comments section of our JOURNEY TO NATURAL BEAUTY Instagram post and you and your friend could both win! Between February 2nd and February 3rd you can enter as many times as you like, tagging as many people as you like. At midnight on the 3rd we’ll randomly select 5 sets of winners — that means 5 posters and the friend they each tagged! — and will announce them via Instagram on February 4th.

 

*How to Enter:
1.  Follow @tartecosmetics on Instagram.
2.  Tag a friend you’d like to gift a Journey to Natural Beauty to in the comments section of our JOURNEY TO NATURAL BEAUTY photo (shown above) posted to our Instagram account..
3.  Post the comment between 02/02/13, 9:00AM EST and 02/03/13, 11:59PM EST.

Prizes:
Five (5) posters will be chosen as prize winners; the person tagged in each poster’s winning comment on our JOURNEY TO NATURAL BEAUTY post will also win prize packages. In total, five (5) prize winners will each win two (2) tarte Journey To Natural Beauty 6- piece collection, a $330 value.

Winners will be chosen at random and notified via Instagram on Monday, February, 4, 2013.

No purchase is necessary to win.  Sweepstakes is open to all U.S. residents who have reached the age of majority in the state in which they reside.  Please see our Official Rules located at info@tartecosmetics.com  for more information, including an alternative method of entry.  This sweepstakes is sponsored by Tarte, Inc.  Estimated aggregate prize value for all winners: $1650.  Odds of winning depend on number of eligible entries received during the sweepstakes period.

take our journey to natural beauty

Coming February 5th only to QVC.
Start your journey to natural beauty with this 6-piece collection of essentials infused with the best kept secrets of the Amazon. This hand-picked set comes with a chic, travel-friendly bag and brush—making it the perfect accessory to face any adventure. Get more details here!

 

diy beauty: ultra moisturizing cocoa face mask

Winter is probably the roughest season on skin — cold, dry air and  sharp winds do not make for a happy  complexion. And considering that  your skin is your body’s largest organ, we think you’re obligated to pamper it during the harsh winter months. As temperatures dropped to almost 15 degrees here in New York City, we turned to our in-house DIY beauty guru, Erica  for a simple but effective recipe to boost both the health and the moisture levels of our skin. Never one to disappoint, Erica show’s us, and you, how to ‘treat yo’ complexion for a chap-free winter.

I love the winter, but sensitive, fair complexions — like mine —  don’t mix well with fierce chills and low temps. During long stretches of cold weather I try to apply a super-hydrating face mask at least once a week — DIY style, of course. Whipping up a rich, moisturizing facial treatment is a lot easier than you think. In fact, between your bathroom and your kitchen,  you probably already have all the ingredients you’ll need! More >