Posts tagged natural
We love our celebs all dolled up and glamorized but many of them look even more gorgeous bare faced and O’Naturale. We put together a list of our top 8 natural beauties and man no makeup is even required. Makeup always helps enhance our natural beauty but it sure doesn’t hurt to have a gorgeous palette to start with. I don’t know about you but I sure don’t look like this in the morning….
Sarah Michelle Gellar
At tarte™ we’re inspired by the everyday woman—teachers, lawyers, fashionistas, new moms, working moms, grandmas (or as our Executive Director of Sales & Education likes to say: glam-mas) and our list goes on! We love learning about this woman and enhancing her natural beauty with good for you glamour. To us it’s important that we celebrate these natural beauties year-round. So we hit the streets of NYC, stopping real women at random and convincing them to dish their makeup secrets.
day to day: Non-profit administrator
beauty philosophy: Naturally unnatural
by the numbers: An average of 10 minutes to apply four products daily.
must-have product: “Eyeliner, I look dead without it!”
first makeup purchase ever: “When I was 12 I was really into blue eye shadow. That was a really bad idea, but I soon gave it up.”
must-know tip: “I stand by the “don’t wash your hair every day” rule. When you wash too often, your hair dries out. Dirty hair is softer and looks healthier.”
Let us know what you think of our new, weekly blog series: natural beauties. Maybe you’ll be our next natural beauty!
Hello beautiful tartelettes! I’m Charlotte, one of tarte’s marketing & PR interns as well as a freelance makeup artist for the line. I’m so happy to announce that I’ve been given the incredible opportunity to blog about all of my favorite things – clean eating, fun exercise, the gorgeous outdoors, fabulous fashion, and most importantly: amazing makeup! tarte’s high-performance natural™ products are staples in my professional kit as well as in my personal stash, and I hope that you gals enjoy them just as much!
I guess you can say that liquid lipstick runs through my veins. At age 20, my grandmother Marie moved from a tiny town nestled in the foothills of the Berkshires to NYC, which was a quite daring move in 1945. She soon found a job at a certain famed red door salon, working her way up from “treatment girl” to on-call makeup artist for numerous NYC socialites and celebrities. She later left the salon to freelance, painting the faces of Marilyn Monroe, famed 60s supermodel Verushka, and the Beatles, all whilst working on national campaigns for major cosmetic and hair companies. Her whirlwind career inspired me; from the time I was a young girl, I wanted to be a makeup artist. At age fifteen, I began working on editorial photo shoots in NYC, and I continue to update and improve my portfolio to this day.
What attracted me to tarte, at first, was their huge array of products that are not only pretty (both in the packaging and on the face!), but that they’re formulated without many harmful ingredients, such as parabens and phthalates. The fact that they’re vegan is also a major plus – as an animal-lover, it breaks my heart to think that many commercially-available cosmetics are tested on animals. tarte’s “green beauty” philosophy suits my lifestyle to a tee – and I hope you gorgeous girls feel the same way! I’m so happy to have the opportunity to be here and share my experience with you.
Peace, love, and health!
As many of you know, tarte is a natural brand that formulates with high-performance natural ™ ingredients. That being said I wanted to provide some more insight on what we mean when we talk about these HPN ingredients. Maureen Kelly (the Creator & CEO) scours the earth for nature’s secrets that will clinically correct your skin (whether it’s wrinkles, fine lines or moisture issues) while helping you look your best! Our newest products contain clay, but not just any clay: Amazonian White Clay! You’re probably wondering: what the heck is that and why should I care?
Amazonian white clay is nature’s most perfect ingredient. It works for ALL skin types. Yes, I said ALL—I know, we didn’t think it existed either! So, today I wanted to share all the deets on what exactly it is/does and why it must be the newest edition to your makeup bag.
While recently vacationing in Brazil (the tarte team is going back June 20!!), Maureen noticed that women of all ages had such flawless skin and healthy complexions. She was on a mission to determine their beauty secret. Enter nature’s most perfect ingredient: Amazonian clay.
A quick eco-history lesson: The Amazon River spans 4,000 miles in length, and as it flows it collects nutrient dense fruit and plant matter. At the most downstream region nutrients are at its highest concentration. At this location tarte extracts the purest clay sediments; and along the River’s edge, we refine the raw clay on-site while in its most active state. By using the sun’s natural heat we solidify the clay into blocks to sustain and protect the nutrient concentration. The clay is then shaved down into a finely-milled powder that can be carefully added to our high-performance natural™ formulas to gently balance and correct any skin concerns while simultaneously stimulating circulation.
So how does this multitasking and total skin balancing clay work for everyone?
- Oily skin: removes surface oil to mattify skin
- Dry skin: hydrates skin reducing the appearance of dryness and flakiness
- For problem/redness/acne skin: helps correct and balance
- Dull skin: improves the appearance of skin clarity and texture
- All skin: Gives skin an overall smooth and even appearance
Well, this was a mouthful but it’s so important to know what your makeup is doing for you. Check out our new for summer 2010 emphasEYES™ clay shadow/liners & get your daily dose of white clay. A bunch of additional clay-packed tarte goodies can be found on our QVC.com page.
Yesterday we celebrated the 40th anniversary of Earth Day! As we wrapped our day of fun volunteer work at the EDAY40 event in Times Square (check out some footage on tarte TV to the right of this page) we couldn’t help but pat ourselves on the back. Not only was this a job well done, but it marked another year that we were committed to making our planet a better place. When I came back to the office, I immediately began reading your blog comments on my EcoPure post. Kudos to all of you! Your efforts, both big and small, help make our planet greener.
So what’s next? Today marks the first day of the next 365 on our road to Earth Day 2011. Over the next year will you change your routine to make it a little more green? After all, going eco has become quite easy. I’ve put together a simple list of easy changes anyone can make; I hope to push you over the eco-edge!
- Say “NO” to plastic! Plastic bags are everywhere, especially our landfills. Opt for a reusable, natural bag choice when you’re shopping for anything. If you don’t have one handy, still say no. Every morning when I’m grabbing my coffee on the way into the office the cashier tries to put it in a bag, I always say “No thanks, I can carry it.” For the first step, this is pretty easy & it makes a difference (520 bags I didn’t contribute to landfills this year)!
- Switch to CFL energy efficient light bulbs. If you can’t afford to replace them all right away, replace a few & as some burn out continue your change. When it comes to any household appliance replacement, it’s best to consider energy efficient models.
- Go solar! All the various technology trinkets we’ve become so reliant on have compatible solar chargers: power-up with the sun.
- Pick natural options. Your everyday routine most likely goes through a lot of products that are packed with toxins like parabens. Opt for natural makeup like tarte, organic shampoos and conditioners & other paraben free skincare items.
For more tips and ideas please read all the great comments from our readers. Remember, be good to your Mother (Earth)!
WINNER UPDATE! Thank you for all of your amazing comments, the following winners were selected at random. Please e-mail your shipping information to Kristin@tartecosmetics.com and place ECOPURE in the subject line. Thanks!
Kellie comment #3, Lorraine comment #23, Kirsten comment #30, Pam comment #40 & Abbe comment #42!!
This week marks the 40th anniversary of Earth Day and what better time than the present to tell you a little more about tarte’s eco-friendly initiatives. I’ve decided to kick off our green chatter with one of our best packaging accomplishments and an industry first: EcoPure®.
Eco-what?! For starters, did you know that it can take up to 80 years for plastic containers to breakdown? At the rate we consume and trash items…well, that’s a lot of buildup & every reason why we all need to be more aware. That’s why we originally launched our customer recycling program, but we wanted to do more. And in August 2009 we did exactly that with the launch of lifted™ natural eye primer.
This natural eye primer boasts high-performance natural™ ingredients like Ginseng & Firmitol™ and is clinically tested to tighten eyelids and decrease fine lines and wrinkles by 51% ten minutes post-application . So, why else is it on this eco-pedestal? Hello, EcoPure®. The lifted™ component is made from plastic that is infused with EcoPure®, a recyclable, non-toxic resin-additive that allows plastics to completely biodegrade in less than 5 years!! I’d say that is pretty incredible. Lifted™ has an indefinite shelf-life and will only begin breaking down once it is placed in a landfill environment (i.e. not your beauty drawer).
Although we wish everything was made with the EcoPure® additive, it can be tricky. We are making our best attempts to continue to incorporate this breakthrough packaging material into the tarte line, as well as continuously explore all green packaging options. In celebration of Earth Day we will be giving away a lifted™ to five lucky winners! To register all you have to do is share some recycling facts and tips below on the comment board with us. We’d love to hear what you’re doing to make this planet a greener place! Remember: be green, be smart, be tarte!
At tarte we’re always trying to reduce our carbon footprint. In celebration of Earth Month, we wanted to tell you about some of our favorite brands that are also consciously helping to save our beautiful planet! Green, natural, sustainable & even vegan choices are easier and easier to come by these days & I’m not talking about itchy hemp & recycled plastic cola bottles (though some innovatively use that in their packaging). I chose glam gems, silk rompers and luxe beauty items that all have an environmental mission. This April (and the other 11 months of the year) we encourage you to be eco-chic by making eco-conscious choices.
tarte’s lash hugger eco-friendly natural mascara: A natural mascara housed in a metalized tube composed of post-consumer recycled aluminum.
Gemma Redux Natalie Necklace: made from reclaimed vintage brass chains with reclaimed smokey chandelier crystals.
Davines: quality hair care products created from high-grade natural ingredients, using only renewable energy
Matt & Nat Chip Nappa Wallet: 100% recycled and made of vegan leather
Sparitual: vegan nail lacquers in trendy-worthy shades
Edun Ziggy one piece: all Edun products invest in the development of a community-based value chain
At the NYC premiere of Keri Russell’s new flick “Leaves of Grass”, Tina Turnbow (makeup artist to the stars) gave her a natural beauty look. What’s even better is that all the products Tina selected give back to the environment. I love that Tina chose natural products from Envision Beauty and tarte; both companies use nature and science to achieve flawless results & each remain socially conscious by contributing proceeds to eco-friendly charities. That being said I thought it was only fair that we treat you to a “spring glow” giveaway. With these products and the guideline below, you’ll be able to recreate this youthful look at home!
Tina prepped Keri’s skin with The Solution by Envision Beauty. Why we love it? Like tarte goodies, The Solution is packed with antioxidants like goji and acai berries, as well as vitamins A, C, E and B5, leaving skin hydrated and smooth. This paraben-free facial moisturizer evened Keri’s skin tone for the perfect makeup application.
For a healthy complexion, Tina turned to tarte’s fuss-free products, “I used a tinted moisturizer and created a peachy-pink cheek.” Tarte’s natural cheek stain in tipsy touts our t5 super fruit complex™ — a proprietary blend of the five most active superfruits: goji, acai, maracuja, acerola and pomegranate! She used her own Tina Turnbow for tarte limited-edition flower child palette for a soft, smoky charcoal eye. Her final touches included voluminous lashes & a nude lip with a hint of sheen. For more application details head over to MyLifetime.com
To help get you started with a radiant glow tarte and Envision beauty are giving away The Solution superior facial moisturizer($79) and tipsy natural cheek stain ($30) to 1 lucky winner! From now until April 6th post a comment below telling us why ‘green beauty’ matters to you! Your comment will automatically enter you into the random drawing contest–we can’t wait to hear from you!