Posts tagged New York City

Fashion’s Night Out is Here!

Hello tartelettes!

Tonight is Fashion’s Night Out and tarte™ is thrilled to be a part of it! For the past three years this event has taken over New York City, drawing trendsetters, fashionistas, design junkies, and glamour girls—and guys—from across the nation to ring in New York Fashion Week. We’ll be participating in not one, but three events tonight.

First, between 7pm and 9pm EST, we’ll be at Sephora Times Square hanging out with True Blood actress Kristin Bauer, giving mini makeovers and raffling off tarte™ for True Blood™ packages. Those of you not in New York can enter our online raffle. Tweet out ‘tarte rocks #FNO’ and  link to this blog between now and 9pm EST and *you could be selected to win a tarte™ for True Blood™ prize package.

Then from 6pm to midnight EST we’re participating in QVC’s Fashion’s Night Out Experience Event, where you can meet us in person— the event will be held at 428 Broadway in Manhattan and is open to the public!  tarte fans will have the opportunity to get pretty pout makeovers with our Lipsurgence™ lip tints and lusters while learning how to create the perfect lip.

Can’t catch either of these in person? No worries, for the first time ever FNO is bringing the celebration online.  If you visit tarte.com tonight, between 6pm and 11pm EST and purchase a multiplEYE™ lash enhancer with the code FNO, you’ll get the multiplEYE™ primer and mascara FREE!

Plus, we’ll be live tweeting the entire evening, giving you an exclusive behind the scenes look at FNO tarte style. So if you haven’t already, follow us now at @tartecosemetics.

It’s going to be a fashion and beauty filled evening of glamour and fun and we can’t wait to see you there!

 

Xo,

Koryn

 

 

*Our twitter raffle is only open to those with US addresses.

 

A tartelette visits FashionCampNYC

 

Yesterday, I had the honor of presenting to a really fantastic group of young ladies at FashionCampNYC. To give you some more insight on the program, it’s a five-day camp experience, where experts, designers, product developers, stylists, bloggers, editors, publicists (me!), retailers and other fashion & beauty professionals educate budding teens between the ages 12 to 18. The program explores the “business” of fashion and beauty, teaching teens how to turn their passion into a lucrative profession.

During my session, I explained the role of PR in the beauty industry. As part of my presentation, I offered background on tarte and then explained my PR position with the help of some props! I distributed magazines (i.e. Seventeen) where tarte was featured and discussed some of our coveted beauty awards. I also explained the importance of a press kit, which includes a bio about the company, celebrity fans and other informative information.  These young ladies are really a passionate group—I hope I taught them a thing or two (i.e. listen up in your English and writing classes)!  I’m really so excited about these future industry professionals. We’re in good hands!

I can’t wait to do it all over again on 8/2—it felt good to pay it forward. How are you giving back to the community?

xo,

Candace

 

Hi tartelettes (meet CB- tarte intern)

 

Hello beautiful tartelettes! I’m Charlotte, one of tarte’s marketing & PR interns as well as a freelance makeup artist for the line. I’m so happy to announce that I’ve been given the incredible opportunity to blog about all of my favorite things – clean eating, fun exercise, the gorgeous outdoors, fabulous fashion, and most importantly: amazing makeup! tarte’s high-performance natural™ products are staples in my professional kit as well as in my personal stash, and I hope that you gals enjoy them just as much!

I guess you can say that liquid lipstick runs through my veins. At age 20, my grandmother Marie moved from a tiny town nestled in the foothills of the Berkshires to NYC, which was a quite daring move in 1945. She soon found a job at a certain famed red door salon, working her way up from “treatment girl” to on-call makeup artist for numerous NYC socialites and celebrities. She later left the salon to freelance, painting the faces of Marilyn Monroe, famed 60s supermodel Verushka, and the Beatles, all whilst working on national campaigns for major cosmetic and hair companies. Her whirlwind career inspired me; from the time I was a young girl, I wanted to be a makeup artist. At age fifteen, I began working on editorial photo shoots in NYC, and I continue to update and improve my portfolio to this day.

What attracted me to tarte, at first, was their huge array of products that are not only pretty (both in the packaging and on the face!), but that they’re formulated without many harmful ingredients, such as parabens and phthalates. The fact that they’re vegan is also a major plus – as an animal-lover, it breaks my heart to think that many commercially-available cosmetics are tested on animals. tarte’s “green beauty” philosophy suits my lifestyle to a tee – and I hope you gorgeous girls feel the same way! I’m so happy to have the opportunity to be here and share my experience with you.

Peace, love, and health!

xoxo,

Charlotte

Spring Makeup Trends

Hi tartelettes!

It’s crazy to think that spring is just around the corner! Here in NYC we’re expecting sunshine on the weekend forecast. YAY! Just a little ray of light has me already thinking about spring clothes and makeup, of course! The idea of pairing a bold lip with a new floral, sleeveless dress has me so excited. And this season it’s all about being bold.

Vibrant red and coral to honeysuckle (also Pantone’s color of the year), these shades are the perfect way to complete and compliment your look.  If you don’t want to play up your lip, then I recommend dabbing or dusting some color on those cheeks. Believe me a little can go along way after a stuffed up winter (at least for me here on the East Coast). For those wanting to change up their eye makeup routine, opt for navy. It’s fun and fashionable and when done right looks gorgeous!

What spring beauty trend are you most excited about this season?

Get the Look:Celebs at Fashion Week!

During Mercedes-Benz Fashion Week, tarte’s celebrity makeup artist Tony Ballard created beautiful looks for the CW’s Plain Jane, Louise Roe and AMC’s Mad Men, Nora Zehtner. Both were spotted at Andy & Debb’s Spring 2011 Presentation last week rocking some tarte products!  Look like a fashionista–here’s what Tony used:

 

 

Louise Roe at Andy & Debb Spring 2011 Presentation

  • Added a pop of color to her cheeks with tarte’s eco-cheek natural cheek stain
  • Created a clean, simple eye with shades from tarte’s femme naturale palette
  • Really played up the lashes with several coats of tarte’s lights, camera, lashes! 4-in-1 natural mascara

 

Nora Zehtner at Andy & Debb Spring 2011 Presentation

  • Created a flawless complexion with tarte’s ReCreate anti-aging foundation
  • Highlighted skin with tarte’s smooth operator illuminating serum
  • Added a touch of pink glow with tarte’s TEN limited-edition natural cheek stain
  • Created a classic, doe eye with tarte’s femme naturale palette, emphasEYES™ aqua-gel in black and several coats of tarte’s lights, camera, lashes! 4-in-1 natural mascara
  • For her pout, used tarte’s LipSurgence™ matte lip stain in lucky mixed with tarte’s LipSurgence™ lip stain in lust.

xo,

Kristin

Big Bambú

Now through October 31st get in touch with your inner green girl right here in NYC’s urban jungle. On the Iris and B. Gerald Cantor Roof Garden at the Metropolitan Museum of Art, twin artists, Doug and Mike Starn, have created an elaborate and intricate 100ft long 50ft wide bamboo structure. Big Bambú was created from poles of bamboo! Professional rock climbers  lashed together the bamboo with 50 yards of rope—insane!  The aesthetically, beautiful structure forms the shape of a cresting wave.  Set against the backdrop of Central Park, the exhibition has winding paths and a bridge that you can walk on.  Walk on?!  Yes, bamboo is quite the incredible plant. With more strength than many steel alloys, bamboo is also the fasting growing plant on Earth! Some varieties can grow up to 4ft in 24 hours! What’s even better? Bamboo can be sustainably harvested—that means no negative impact to the soil or greater environment! With each new day, environmentalists are discovering new industrial uses for bamboo. If you’re in the New York area, I encourage you to head over to 81ST street for a perfect green experience on a September afternoon.

Xo,

Kristin

Pay It Fashion Forward

On Tuesday night tarte had the honor of being a part of Fashion Delivers’ Pay It Fashion Forward event. If you haven’t heard of Fashion Delivers, it is a non-profit charitable foundation that was created to help Hurricane Katrina victims. Fashion Deliver’s mission is to mobilize the fashion community to reach out and affect the world through their donations. These donations provide relief and dignity to women, men, families and survivors of natural disasters. Since Katrina the organization has continued its admirable philanthropy and the fashion community has donated over $65 million dollars to natural disaster victims. Once a year Fashion Delivers host a Pay It Fashion Forward event to raise money for the freight costs for the delivery of goods.

This year Fashion Delivers concentrated its efforts on Haiti relief.  Hosted by HBO stars Brian Greenberg and Emmanuelle Chriqui, Pay It Fashion Forward honored industry leaders who have had positive influences on their communities and environment at the Lucky Strike lanes in NYC. One of the event sponsors,                  

Forever21, was kind enough to bring tarte’s artistry team on board to create the beauty looks for the fashion show, which took place during the event. The tarte team had a blast and loved every second of being part of such a great cause. All of the event proceeds will subsidize the shipping costs of the $25 million dollars worth of product collected for Haiti!

We hope you enjoy our pictures & if you are in the NYC area next year you can purchase tickets for the event at Fashion Deliver’s website (http://www.fashiondelivers.org/). Please check out our video on tarte TV for clips from the fun-filled evening!

Xo,

Kristin

Mercedes-Benz Fashion Week: Backstage with tarte at Lela Rose

Early Sunday morning under the tents at Bryant Park, you could say the tarte team felt more in outer space than midtown Manhattan. OK maybe that’s a bit extreme, but Lela Rose was inspired by the textures and depths of the universe and her Fall 2010 collection speaks to that notion of nighttime skies and lunar moons. The tarte artistry team along with celebrity makeup artist lead, Tina Turnbow had the privilege to create the beauty look that complimented the ‘constellation like’ lineup.  Tina created a muted, matte & cloudy complexion using tarte’s smooth operator tinted-moisturizer, provocateur pressed powder, blissful natural cheek stain & t-zone travel mattifying powder. But the focus was on the mysterious, moonlit eyes. Turnbow and team shaped depth with black, silver & graphite shadows using their eye-couture palettes; working from the outer corners in, they left no edges to the hazy look.  A balmy but muted pout, textured updo by Ted Gibson & sparkling nails by Debra Lippman completed the ethereal feel.  After two hours of backstage chaos & anticipation (might I add much-enjoyed chaos) the leggy beauties strutted the runway & “across the universe”.

Xo,

Kristin

Effortless Beauty at Susan Woo’s Fall 2010 Fashion Week Presentation

This weekend tarte had the pleasure of kicking off Fashion Week at the Bryant Park Hotel with eco-chic designer Susan Woo! Despite all the chaos backstage, I was able to interview Susan (we’ll be posting the video on YouTube this week) and hear about her Medieval armor inspiration for the Fall 2010 collection. The one thing she consistently mentioned was that this modern-day woman is an effortless beauty. Collaborating with the tarte team, natural makeup artist Tina Turnbow complimented the wearable organic wools & cottons with a natural look for the presentation. The makeup was all about dewy, luminous skin with slightly flushed cheeks and berry stain on the lips. With glowing skin and tousled tresses by Bumble & Bumble, it’s definitely a look that’s easy to recreate and great to rock both day & night. Oh, also spotted looking flawless at the presentation was The Hills’ Olivia Palermo. Love her.

Xo,

Kristin

Rouge Tomate

I love NYC Restaurant Week—it’s the perfect time to try out new and different restaurants without spending big bucks. I had been reading a lot about healthy hotspot Rouge Tomate; so my husband and our friends decided to check it out last Friday night. And we couldn’t have been more pleased! What’s great about this Michelin-Star restaurant is that they have a culinary nutritionist on staff to ensure that the dishes have perfect rations of meats to vegetables and fruits to nuts. Their philosophy is SPE™—they use 3 guidelines to “harmoniously blend extraordinary cuisine with authentic nutrition.” It’s all about sourcing seasonal and local foods, while also preparing and enhancing the meals in a sustainable manner. I love their motto, but enjoyed the food even more!! We all selected plates from the Restaurant Week menu along with the wine tasting (highly recommend). I had:

  • Appetizer: Tombo Tuna Poke (Asian Pear, Watermelon Radish, Oyster Mushroom, Sesame)
  • Main Course: Cauliflower Risotto (Heirloom Cauliflower, Parmesan, Garlic, Lemon Confit)
  • Dessert: Golden Pineapple (Passion Fruit Curd, Mango, Kiwi, Coconut Tapioca)

 

Bon Appetit!

xo,

Candace