Posts tagged NYC

attention NYC tartelettes….

What are you doing this Saturday? Come visit us at Columbus Circle Sephora…free makeovers, gifts bags, music, fun  and a lot of Holiday beauty!

Important Update

Dear tartelettes,

Due to Hurricane Sandy the tarte offices and customer service line will be closed from October 29th until further notice. We will reopen as soon as it is safe to do so. If you need to contact us in the meantime, please send an email to info@tartecosmetics.com, and we will answer it as soon as possible.

Our thoughts are with those who have been affected by the storm. Please stay safe tartelettes.

xo,
the tarte team

tarte breaks a sweat at FlyWheel

As you know, we’re all about high-performance naturals at tarte—we’ve got a roster of amazing waterproof, budgeproof, sweatproof, and 12-hour long-wear products to keep you looking fantastic no matter what. So, in the spirit of the Olympics, we invited some of our favorite beauty bloggers and editors to join us for a spin class and test some of these products out at FlyWheel Sports in NYC. More >

tone it up meet-up in times square

tartelettes, if you haven’t heard, Tone It Up is hosting another Bikini Series — 8 weeks of fitness, nutrition, beauty and fun  to get you summer-ready — and we’ll be part of their summer beauty bag giveaway!

We stopped by their meet-up with Self Magazine at the Oakley store in Times Square today to check in with these bronzed fitness divas — and envy their already bikini-ready bods. Yeah, that’s me in the middle photo!

Want to know more about Tone It Up’s Bikini Series? Visit their site, toneitup.com, and watch the video below.

pic of the day: a living legend on 5th avenue

One of the perks of living in NYC? You never know who you’re going to run into. Early this morning, Jenna, tarte’s creative marketing manager bumped in creative great Simon Doonan on 5th Ave. In her own words:

“So sleepy this morning… but awake enough to notice Barneys New York‘s Creative Extraordinaire Simon Doonan walking down 5th Avenue next to me… which is why I had to grab him (with force) for a photo op. Ha! The best part? He was oh-so-genuinely-nice and what’s nicer than being nice AND having amazing style? They go hand in hand.”

Have you ever run into a living legend on the street? Tell us all about it, or better yet, share a photo!

 

Become a tarte starlet this Saturday!

Indulge in old Hollywood glamour as we unveil the starlet, our incredible, Sephora exclusive new palette for the holidays!

Where: Sephora 34th Street; 130 West 34th Street between 7th Avenue & Broadway in New York City

When: Saturday, September 24, 2011; from 12pm to 6pm

What: Be one of the first to see the starlet, an ultra-glamorous tarte limited edition makeup vanity inspired by the screen sirens of the past. You’ll also have the opportunity to get a dazzling mini-makeover from a tarte makeup pro!

Bonus: The first 100 attendees to check in on Facebook between 12pm and 3pm will get a free deluxe-size tarte lights, camera, lashes! clinically-proven natural mascara – just show us your check in on your phone!

 

See you there!

Koryn

tarte Rocks Fashion’s Night Out

Another New York Fashion Week, another Fashion’s Night Out — and it was a huge success! We were so excited to meet all the tartelettes who made it out, as well as those who tweeted along with us through the night.

The tarte™  team set up shop at Sephora 5 Times Square to celebrate FNO and our tarte™ for True Blood ™ collection,  where the stunning and eco-friendly celebrity Kristin Bauer, aka Pam from True Blood®, made an appearance. She looked absolutely gorgeous thanks to the help of our very own tarte makeup artist Tony Ballard. (p.s. Our next blog post will feature Kristin’s complete look with details on how you can recreate it). Kristin was wearing tarte’s LipSurgence™ matte lip tint in fiery, which gave her a perfectly sultry pout. Despite her day job playing the severe vamp Pam, Kristin was incredibly friendly and easy going. She stayed for over two hours to greet fans and pose for photos — the line to meet her stretched all the way around the store!

While Kristin was True Blooding it up with fans, our super talented team of tarte makeup artists were hard at work, giving mini makeovers to lucky FNOers (yeah, that line was pretty long too). By the end of the night Sephora was packed with perfectly done, sparkling red pouts.

And that’s not all, downtown, QVC hosted a star-studded event with a to-die-for beauty bar. While celebs like Heidi Klum, Isaac Mizrahi and Sarah Jessica Parker mingled, tarte’s very own Jen and Leigh were teaching party-goers how to create the perfect lip with LipSurgence™ lip tints.

And for those who couldn’t make it to any of the events in person, we also hosted our first FNO twitter raffle. We’re so pleased to announce @jules79200 as the winner of an exclusive tarte™ for True Blood ™ prize package!

It was a great evening, and we can’t wait to do it again. If you have stories or pictures from any of the events we’d love for you to share them with us on Facebook and Twitter!

 

Xo,

Koryn

 

Fashion’s Night Out is Here!

Hello tartelettes!

Tonight is Fashion’s Night Out and tarte™ is thrilled to be a part of it! For the past three years this event has taken over New York City, drawing trendsetters, fashionistas, design junkies, and glamour girls—and guys—from across the nation to ring in New York Fashion Week. We’ll be participating in not one, but three events tonight.

First, between 7pm and 9pm EST, we’ll be at Sephora Times Square hanging out with True Blood actress Kristin Bauer, giving mini makeovers and raffling off tarte™ for True Blood™ packages. Those of you not in New York can enter our online raffle. Tweet out ‘tarte rocks #FNO’ and  link to this blog between now and 9pm EST and *you could be selected to win a tarte™ for True Blood™ prize package.

Then from 6pm to midnight EST we’re participating in QVC’s Fashion’s Night Out Experience Event, where you can meet us in person— the event will be held at 428 Broadway in Manhattan and is open to the public!  tarte fans will have the opportunity to get pretty pout makeovers with our Lipsurgence™ lip tints and lusters while learning how to create the perfect lip.

Can’t catch either of these in person? No worries, for the first time ever FNO is bringing the celebration online.  If you visit tarte.com tonight, between 6pm and 11pm EST and purchase a multiplEYE™ lash enhancer with the code FNO, you’ll get the multiplEYE™ primer and mascara FREE!

Plus, we’ll be live tweeting the entire evening, giving you an exclusive behind the scenes look at FNO tarte style. So if you haven’t already, follow us now at @tartecosemetics.

It’s going to be a fashion and beauty filled evening of glamour and fun and we can’t wait to see you there!

 

Xo,

Koryn

 

 

*Our twitter raffle is only open to those with US addresses.

 

tarte™ for True Blood™ takes over Manhattan

This past weekend I had the opportunity to spend some major time with True Blood’s makeup artist department head-Brigitte Myre-Ellis along with the NYC tarte and Sephora teams! I’m so excited to give you a rundown of the vampy festivities!

On Friday, the tarte team had an incredible Q&A  session with the beautiful Brigette Myre-Ellis. Not only is the woman a walking billboard for her INCREDIBLE work, but her grace and humility are unrivaled in an industry of egos. She spoke about her humble beginnings, rise to success, and of course, her inspiration for the scary-gorgeous looks she creates for True Blood. Her precocious start in the industry was especially resonant for me, and after having the opportunity to speak privately with her, I felt extremely motivated to continue following my dreams in the beauty industry.

Then, before I knew it, it was Saturday, and time for tarte’s big event! Feeling super-encouraged, I was excited for what the day ahead held! There was a tarte truck passing out delicious (and organic, of course) red velvet cupcakes parked right in front of the store on Broadway in SoHo, but inside, all of the Sephora cast members (employees) had been thoroughly vampire-fied! From blood to fangs to fairy-inspired glitter, it was all there! tarte™ for true Blood™ palettes lined each and every shelf, and gothic candelabras decorated the beauty studio. The outpouring of support and appreciation by Sephora’s staff was unparalleled with anything I had ever seen and I knew I was in for an amazing day!

So, from 12pm to 7pm, myself and the other tarte artists (I had the pleasure of working with Tony, Sasha, Shari, Christina, and of course, Brian) took Soho’s makeup-savvy set from simple and pretty to gloriously gorgeous! Whether they chose a look that Brigette designed (included in the palette) or we created one on-the-spot, all of our clients loved their new looks. What made their total “True Blood” transformations even better was that they got the chance to have their palettes signed by Brigette, who had set up shop in the front of the store from 2pm to 5pm.

After hours and hours of makeup mania, with just enough time to clean my brushes in between each client, I was tired yet fantastically energized by the event. It is wonderful to be able to bestow women with a sense of pride and beauty with our high-performance natural™ products. They can feel certain that the products they are now using are not harming the earth or their bodies but also not sacrificing color or performance with the dazzling new tarte™ for True Blood™ line.

Til next time!

Xoxo,

Charlotte

A tartelette visits FashionCampNYC

 

Yesterday, I had the honor of presenting to a really fantastic group of young ladies at FashionCampNYC. To give you some more insight on the program, it’s a five-day camp experience, where experts, designers, product developers, stylists, bloggers, editors, publicists (me!), retailers and other fashion & beauty professionals educate budding teens between the ages 12 to 18. The program explores the “business” of fashion and beauty, teaching teens how to turn their passion into a lucrative profession.

During my session, I explained the role of PR in the beauty industry. As part of my presentation, I offered background on tarte and then explained my PR position with the help of some props! I distributed magazines (i.e. Seventeen) where tarte was featured and discussed some of our coveted beauty awards. I also explained the importance of a press kit, which includes a bio about the company, celebrity fans and other informative information.  These young ladies are really a passionate group—I hope I taught them a thing or two (i.e. listen up in your English and writing classes)!  I’m really so excited about these future industry professionals. We’re in good hands!

I can’t wait to do it all over again on 8/2—it felt good to pay it forward. How are you giving back to the community?

xo,

Candace