Posts tagged NYC

Become a tarte starlet this Saturday!

Indulge in old Hollywood glamour as we unveil the starlet, our incredible, Sephora exclusive new palette for the holidays!

Where: Sephora 34th Street; 130 West 34th Street between 7th Avenue & Broadway in New York City

When: Saturday, September 24, 2011; from 12pm to 6pm

What: Be one of the first to see the starlet, an ultra-glamorous tarte limited edition makeup vanity inspired by the screen sirens of the past. You’ll also have the opportunity to get a dazzling mini-makeover from a tarte makeup pro!

Bonus: The first 100 attendees to check in on Facebook between 12pm and 3pm will get a free deluxe-size tarte lights, camera, lashes! clinically-proven natural mascara – just show us your check in on your phone!

 

See you there!

Koryn

tarte Rocks Fashion’s Night Out

Another New York Fashion Week, another Fashion’s Night Out — and it was a huge success! We were so excited to meet all the tartelettes who made it out, as well as those who tweeted along with us through the night.

The tarte™  team set up shop at Sephora 5 Times Square to celebrate FNO and our tarte™ for True Blood ™ collection,  where the stunning and eco-friendly celebrity Kristin Bauer, aka Pam from True Blood®, made an appearance. She looked absolutely gorgeous thanks to the help of our very own tarte makeup artist Tony Ballard. (p.s. Our next blog post will feature Kristin’s complete look with details on how you can recreate it). Kristin was wearing tarte’s LipSurgence™ matte lip tint in fiery, which gave her a perfectly sultry pout. Despite her day job playing the severe vamp Pam, Kristin was incredibly friendly and easy going. She stayed for over two hours to greet fans and pose for photos — the line to meet her stretched all the way around the store!

While Kristin was True Blooding it up with fans, our super talented team of tarte makeup artists were hard at work, giving mini makeovers to lucky FNOers (yeah, that line was pretty long too). By the end of the night Sephora was packed with perfectly done, sparkling red pouts.

And that’s not all, downtown, QVC hosted a star-studded event with a to-die-for beauty bar. While celebs like Heidi Klum, Isaac Mizrahi and Sarah Jessica Parker mingled, tarte’s very own Jen and Leigh were teaching party-goers how to create the perfect lip with LipSurgence™ lip tints.

And for those who couldn’t make it to any of the events in person, we also hosted our first FNO twitter raffle. We’re so pleased to announce @jules79200 as the winner of an exclusive tarte™ for True Blood ™ prize package!

It was a great evening, and we can’t wait to do it again. If you have stories or pictures from any of the events we’d love for you to share them with us on Facebook and Twitter!

 

Xo,

Koryn

 

Fashion’s Night Out is Here!

Hello tartelettes!

Tonight is Fashion’s Night Out and tarte™ is thrilled to be a part of it! For the past three years this event has taken over New York City, drawing trendsetters, fashionistas, design junkies, and glamour girls—and guys—from across the nation to ring in New York Fashion Week. We’ll be participating in not one, but three events tonight.

First, between 7pm and 9pm EST, we’ll be at Sephora Times Square hanging out with True Blood actress Kristin Bauer, giving mini makeovers and raffling off tarte™ for True Blood™ packages. Those of you not in New York can enter our online raffle. Tweet out ‘tarte rocks #FNO’ and  link to this blog between now and 9pm EST and *you could be selected to win a tarte™ for True Blood™ prize package.

Then from 6pm to midnight EST we’re participating in QVC’s Fashion’s Night Out Experience Event, where you can meet us in person— the event will be held at 428 Broadway in Manhattan and is open to the public!  tarte fans will have the opportunity to get pretty pout makeovers with our Lipsurgence™ lip tints and lusters while learning how to create the perfect lip.

Can’t catch either of these in person? No worries, for the first time ever FNO is bringing the celebration online.  If you visit tarte.com tonight, between 6pm and 11pm EST and purchase a multiplEYE™ lash enhancer with the code FNO, you’ll get the multiplEYE™ primer and mascara FREE!

Plus, we’ll be live tweeting the entire evening, giving you an exclusive behind the scenes look at FNO tarte style. So if you haven’t already, follow us now at @tartecosemetics.

It’s going to be a fashion and beauty filled evening of glamour and fun and we can’t wait to see you there!

 

Xo,

Koryn

 

 

*Our twitter raffle is only open to those with US addresses.

 

tarte™ for True Blood™ takes over Manhattan

This past weekend I had the opportunity to spend some major time with True Blood’s makeup artist department head-Brigitte Myre-Ellis along with the NYC tarte and Sephora teams! I’m so excited to give you a rundown of the vampy festivities!

On Friday, the tarte team had an incredible Q&A  session with the beautiful Brigette Myre-Ellis. Not only is the woman a walking billboard for her INCREDIBLE work, but her grace and humility are unrivaled in an industry of egos. She spoke about her humble beginnings, rise to success, and of course, her inspiration for the scary-gorgeous looks she creates for True Blood. Her precocious start in the industry was especially resonant for me, and after having the opportunity to speak privately with her, I felt extremely motivated to continue following my dreams in the beauty industry.

Then, before I knew it, it was Saturday, and time for tarte’s big event! Feeling super-encouraged, I was excited for what the day ahead held! There was a tarte truck passing out delicious (and organic, of course) red velvet cupcakes parked right in front of the store on Broadway in SoHo, but inside, all of the Sephora cast members (employees) had been thoroughly vampire-fied! From blood to fangs to fairy-inspired glitter, it was all there! tarte™ for true Blood™ palettes lined each and every shelf, and gothic candelabras decorated the beauty studio. The outpouring of support and appreciation by Sephora’s staff was unparalleled with anything I had ever seen and I knew I was in for an amazing day!

So, from 12pm to 7pm, myself and the other tarte artists (I had the pleasure of working with Tony, Sasha, Shari, Christina, and of course, Brian) took Soho’s makeup-savvy set from simple and pretty to gloriously gorgeous! Whether they chose a look that Brigette designed (included in the palette) or we created one on-the-spot, all of our clients loved their new looks. What made their total “True Blood” transformations even better was that they got the chance to have their palettes signed by Brigette, who had set up shop in the front of the store from 2pm to 5pm.

After hours and hours of makeup mania, with just enough time to clean my brushes in between each client, I was tired yet fantastically energized by the event. It is wonderful to be able to bestow women with a sense of pride and beauty with our high-performance natural™ products. They can feel certain that the products they are now using are not harming the earth or their bodies but also not sacrificing color or performance with the dazzling new tarte™ for True Blood™ line.

Til next time!

Xoxo,

Charlotte

A tartelette visits FashionCampNYC

 

Yesterday, I had the honor of presenting to a really fantastic group of young ladies at FashionCampNYC. To give you some more insight on the program, it’s a five-day camp experience, where experts, designers, product developers, stylists, bloggers, editors, publicists (me!), retailers and other fashion & beauty professionals educate budding teens between the ages 12 to 18. The program explores the “business” of fashion and beauty, teaching teens how to turn their passion into a lucrative profession.

During my session, I explained the role of PR in the beauty industry. As part of my presentation, I offered background on tarte and then explained my PR position with the help of some props! I distributed magazines (i.e. Seventeen) where tarte was featured and discussed some of our coveted beauty awards. I also explained the importance of a press kit, which includes a bio about the company, celebrity fans and other informative information.  These young ladies are really a passionate group—I hope I taught them a thing or two (i.e. listen up in your English and writing classes)!  I’m really so excited about these future industry professionals. We’re in good hands!

I can’t wait to do it all over again on 8/2—it felt good to pay it forward. How are you giving back to the community?

xo,

Candace

 

Hi tartelettes (meet CB- tarte intern)

 

Hello beautiful tartelettes! I’m Charlotte, one of tarte’s marketing & PR interns as well as a freelance makeup artist for the line. I’m so happy to announce that I’ve been given the incredible opportunity to blog about all of my favorite things – clean eating, fun exercise, the gorgeous outdoors, fabulous fashion, and most importantly: amazing makeup! tarte’s high-performance natural™ products are staples in my professional kit as well as in my personal stash, and I hope that you gals enjoy them just as much!

I guess you can say that liquid lipstick runs through my veins. At age 20, my grandmother Marie moved from a tiny town nestled in the foothills of the Berkshires to NYC, which was a quite daring move in 1945. She soon found a job at a certain famed red door salon, working her way up from “treatment girl” to on-call makeup artist for numerous NYC socialites and celebrities. She later left the salon to freelance, painting the faces of Marilyn Monroe, famed 60s supermodel Verushka, and the Beatles, all whilst working on national campaigns for major cosmetic and hair companies. Her whirlwind career inspired me; from the time I was a young girl, I wanted to be a makeup artist. At age fifteen, I began working on editorial photo shoots in NYC, and I continue to update and improve my portfolio to this day.

What attracted me to tarte, at first, was their huge array of products that are not only pretty (both in the packaging and on the face!), but that they’re formulated without many harmful ingredients, such as parabens and phthalates. The fact that they’re vegan is also a major plus – as an animal-lover, it breaks my heart to think that many commercially-available cosmetics are tested on animals. tarte’s “green beauty” philosophy suits my lifestyle to a tee – and I hope you gorgeous girls feel the same way! I’m so happy to have the opportunity to be here and share my experience with you.

Peace, love, and health!

xoxo,

Charlotte

Spring Training: Physique 57

Hi tartelettes!

It’s officially spring and that means summer is right around the corner. Translated: I need to get my butt in gear for skirt and short season here on the East Coast and up the ante on my healthy living plan. As I’ve blogged about in the past, I’m all about trying new fitness routines. Last year, I ran my first half-marathon and then in November I ran the NYC marathon in 4h5min! I also incorporated boot camp at 360Fit, intense spinning at Flywheel Sports and some Bikram Yoga moves into my workout schedule last year.

This year I’m taking a different approach and trying the infamous Physique 57 (Kelly Ripa is a fan). I had my first beginner’s class last Sunday and then on Wednesday I took an open class with my friend Jessica—it was tough! Basically, you start the class off with warm-up moves and then you incorporate weights to tone and strengthen your arms. Next up: pushups and lots of them. Then it’s on to the bar where you do every imaginable leg move to tone the thighs, hamstrings, calves, booty—you name it! It incorporates a lot of moves (squeeze/tone/pulse) that require a ball (think: dodgeball). You finish off the class with abs and mat work. What’s great about this interval program is that after you complete a series of exercises—literally, you can’t do anymore—you then stretch the muscle. It was such a difficult workout, but I really loved the intensity of it. I was sweating, but I will say my waterproof makeup was still on. Oh, and believe me, you feel it for the next 2 days, too. This cardiovascular program of isometric exercises and orthopedic stretches is sure to kick of my personal spring training!!

What are you doing to keep healthy this spring?! And what makeup do you wear while working out? For me, I can’t go anywhere without mascara!! Share your comments below. We’d love to hear!

xo

Candace

Spring Makeup Trends

Hi tartelettes!

It’s crazy to think that spring is just around the corner! Here in NYC we’re expecting sunshine on the weekend forecast. YAY! Just a little ray of light has me already thinking about spring clothes and makeup, of course! The idea of pairing a bold lip with a new floral, sleeveless dress has me so excited. And this season it’s all about being bold.

Vibrant red and coral to honeysuckle (also Pantone’s color of the year), these shades are the perfect way to complete and compliment your look.  If you don’t want to play up your lip, then I recommend dabbing or dusting some color on those cheeks. Believe me a little can go along way after a stuffed up winter (at least for me here on the East Coast). For those wanting to change up their eye makeup routine, opt for navy. It’s fun and fashionable and when done right looks gorgeous!

What spring beauty trend are you most excited about this season?

Get the Look:Celebs at Fashion Week!

During Mercedes-Benz Fashion Week, tarte’s celebrity makeup artist Tony Ballard created beautiful looks for the CW’s Plain Jane, Louise Roe and AMC’s Mad Men, Nora Zehtner. Both were spotted at Andy & Debb’s Spring 2011 Presentation last week rocking some tarte products!  Look like a fashionista–here’s what Tony used:

 

 

Louise Roe at Andy & Debb Spring 2011 Presentation

  • Added a pop of color to her cheeks with tarte’s eco-cheek natural cheek stain
  • Created a clean, simple eye with shades from tarte’s femme naturale palette
  • Really played up the lashes with several coats of tarte’s lights, camera, lashes! 4-in-1 natural mascara

 

Nora Zehtner at Andy & Debb Spring 2011 Presentation

  • Created a flawless complexion with tarte’s ReCreate anti-aging foundation
  • Highlighted skin with tarte’s smooth operator illuminating serum
  • Added a touch of pink glow with tarte’s TEN limited-edition natural cheek stain
  • Created a classic, doe eye with tarte’s femme naturale palette, emphasEYES™ aqua-gel in black and several coats of tarte’s lights, camera, lashes! 4-in-1 natural mascara
  • For her pout, used tarte’s LipSurgence™ matte lip stain in lucky mixed with tarte’s LipSurgence™ lip stain in lust.

xo,

Kristin

Big Bambú

Now through October 31st get in touch with your inner green girl right here in NYC’s urban jungle. On the Iris and B. Gerald Cantor Roof Garden at the Metropolitan Museum of Art, twin artists, Doug and Mike Starn, have created an elaborate and intricate 100ft long 50ft wide bamboo structure. Big Bambú was created from poles of bamboo! Professional rock climbers  lashed together the bamboo with 50 yards of rope—insane!  The aesthetically, beautiful structure forms the shape of a cresting wave.  Set against the backdrop of Central Park, the exhibition has winding paths and a bridge that you can walk on.  Walk on?!  Yes, bamboo is quite the incredible plant. With more strength than many steel alloys, bamboo is also the fasting growing plant on Earth! Some varieties can grow up to 4ft in 24 hours! What’s even better? Bamboo can be sustainably harvested—that means no negative impact to the soil or greater environment! With each new day, environmentalists are discovering new industrial uses for bamboo. If you’re in the New York area, I encourage you to head over to 81ST street for a perfect green experience on a September afternoon.

Xo,

Kristin