Posts tagged NYC

tarte™ for True Blood™ takes over Manhattan

This past weekend I had the opportunity to spend some major time with True Blood’s makeup artist department head-Brigitte Myre-Ellis along with the NYC tarte and Sephora teams! I’m so excited to give you a rundown of the vampy festivities!

On Friday, the tarte team had an incredible Q&A  session with the beautiful Brigette Myre-Ellis. Not only is the woman a walking billboard for her INCREDIBLE work, but her grace and humility are unrivaled in an industry of egos. She spoke about her humble beginnings, rise to success, and of course, her inspiration for the scary-gorgeous looks she creates for True Blood. Her precocious start in the industry was especially resonant for me, and after having the opportunity to speak privately with her, I felt extremely motivated to continue following my dreams in the beauty industry.

Then, before I knew it, it was Saturday, and time for tarte’s big event! Feeling super-encouraged, I was excited for what the day ahead held! There was a tarte truck passing out delicious (and organic, of course) red velvet cupcakes parked right in front of the store on Broadway in SoHo, but inside, all of the Sephora cast members (employees) had been thoroughly vampire-fied! From blood to fangs to fairy-inspired glitter, it was all there! tarte™ for true Blood™ palettes lined each and every shelf, and gothic candelabras decorated the beauty studio. The outpouring of support and appreciation by Sephora’s staff was unparalleled with anything I had ever seen and I knew I was in for an amazing day!

So, from 12pm to 7pm, myself and the other tarte artists (I had the pleasure of working with Tony, Sasha, Shari, Christina, and of course, Brian) took Soho’s makeup-savvy set from simple and pretty to gloriously gorgeous! Whether they chose a look that Brigette designed (included in the palette) or we created one on-the-spot, all of our clients loved their new looks. What made their total “True Blood” transformations even better was that they got the chance to have their palettes signed by Brigette, who had set up shop in the front of the store from 2pm to 5pm.

After hours and hours of makeup mania, with just enough time to clean my brushes in between each client, I was tired yet fantastically energized by the event. It is wonderful to be able to bestow women with a sense of pride and beauty with our high-performance natural™ products. They can feel certain that the products they are now using are not harming the earth or their bodies but also not sacrificing color or performance with the dazzling new tarte™ for True Blood™ line.

Til next time!

Xoxo,

Charlotte

A tartelette visits FashionCampNYC

 

Yesterday, I had the honor of presenting to a really fantastic group of young ladies at FashionCampNYC. To give you some more insight on the program, it’s a five-day camp experience, where experts, designers, product developers, stylists, bloggers, editors, publicists (me!), retailers and other fashion & beauty professionals educate budding teens between the ages 12 to 18. The program explores the “business” of fashion and beauty, teaching teens how to turn their passion into a lucrative profession.

During my session, I explained the role of PR in the beauty industry. As part of my presentation, I offered background on tarte and then explained my PR position with the help of some props! I distributed magazines (i.e. Seventeen) where tarte was featured and discussed some of our coveted beauty awards. I also explained the importance of a press kit, which includes a bio about the company, celebrity fans and other informative information.  These young ladies are really a passionate group—I hope I taught them a thing or two (i.e. listen up in your English and writing classes)!  I’m really so excited about these future industry professionals. We’re in good hands!

I can’t wait to do it all over again on 8/2—it felt good to pay it forward. How are you giving back to the community?

xo,

Candace

 

Hi tartelettes (meet CB- tarte intern)

 

Hello beautiful tartelettes! I’m Charlotte, one of tarte’s marketing & PR interns as well as a freelance makeup artist for the line. I’m so happy to announce that I’ve been given the incredible opportunity to blog about all of my favorite things – clean eating, fun exercise, the gorgeous outdoors, fabulous fashion, and most importantly: amazing makeup! tarte’s high-performance natural™ products are staples in my professional kit as well as in my personal stash, and I hope that you gals enjoy them just as much!

I guess you can say that liquid lipstick runs through my veins. At age 20, my grandmother Marie moved from a tiny town nestled in the foothills of the Berkshires to NYC, which was a quite daring move in 1945. She soon found a job at a certain famed red door salon, working her way up from “treatment girl” to on-call makeup artist for numerous NYC socialites and celebrities. She later left the salon to freelance, painting the faces of Marilyn Monroe, famed 60s supermodel Verushka, and the Beatles, all whilst working on national campaigns for major cosmetic and hair companies. Her whirlwind career inspired me; from the time I was a young girl, I wanted to be a makeup artist. At age fifteen, I began working on editorial photo shoots in NYC, and I continue to update and improve my portfolio to this day.

What attracted me to tarte, at first, was their huge array of products that are not only pretty (both in the packaging and on the face!), but that they’re formulated without many harmful ingredients, such as parabens and phthalates. The fact that they’re vegan is also a major plus – as an animal-lover, it breaks my heart to think that many commercially-available cosmetics are tested on animals. tarte’s “green beauty” philosophy suits my lifestyle to a tee – and I hope you gorgeous girls feel the same way! I’m so happy to have the opportunity to be here and share my experience with you.

Peace, love, and health!

xoxo,

Charlotte

Spring Training: Physique 57

Hi tartelettes!

It’s officially spring and that means summer is right around the corner. Translated: I need to get my butt in gear for skirt and short season here on the East Coast and up the ante on my healthy living plan. As I’ve blogged about in the past, I’m all about trying new fitness routines. Last year, I ran my first half-marathon and then in November I ran the NYC marathon in 4h5min! I also incorporated boot camp at 360Fit, intense spinning at Flywheel Sports and some Bikram Yoga moves into my workout schedule last year.

This year I’m taking a different approach and trying the infamous Physique 57 (Kelly Ripa is a fan). I had my first beginner’s class last Sunday and then on Wednesday I took an open class with my friend Jessica—it was tough! Basically, you start the class off with warm-up moves and then you incorporate weights to tone and strengthen your arms. Next up: pushups and lots of them. Then it’s on to the bar where you do every imaginable leg move to tone the thighs, hamstrings, calves, booty—you name it! It incorporates a lot of moves (squeeze/tone/pulse) that require a ball (think: dodgeball). You finish off the class with abs and mat work. What’s great about this interval program is that after you complete a series of exercises—literally, you can’t do anymore—you then stretch the muscle. It was such a difficult workout, but I really loved the intensity of it. I was sweating, but I will say my waterproof makeup was still on. Oh, and believe me, you feel it for the next 2 days, too. This cardiovascular program of isometric exercises and orthopedic stretches is sure to kick of my personal spring training!!

What are you doing to keep healthy this spring?! And what makeup do you wear while working out? For me, I can’t go anywhere without mascara!! Share your comments below. We’d love to hear!

xo

Candace

Spring Makeup Trends

Hi tartelettes!

It’s crazy to think that spring is just around the corner! Here in NYC we’re expecting sunshine on the weekend forecast. YAY! Just a little ray of light has me already thinking about spring clothes and makeup, of course! The idea of pairing a bold lip with a new floral, sleeveless dress has me so excited. And this season it’s all about being bold.

Vibrant red and coral to honeysuckle (also Pantone’s color of the year), these shades are the perfect way to complete and compliment your look.  If you don’t want to play up your lip, then I recommend dabbing or dusting some color on those cheeks. Believe me a little can go along way after a stuffed up winter (at least for me here on the East Coast). For those wanting to change up their eye makeup routine, opt for navy. It’s fun and fashionable and when done right looks gorgeous!

What spring beauty trend are you most excited about this season?

Get the Look:Celebs at Fashion Week!

During Mercedes-Benz Fashion Week, tarte’s celebrity makeup artist Tony Ballard created beautiful looks for the CW’s Plain Jane, Louise Roe and AMC’s Mad Men, Nora Zehtner. Both were spotted at Andy & Debb’s Spring 2011 Presentation last week rocking some tarte products!  Look like a fashionista–here’s what Tony used:

 

 

Louise Roe at Andy & Debb Spring 2011 Presentation

  • Added a pop of color to her cheeks with tarte’s eco-cheek natural cheek stain
  • Created a clean, simple eye with shades from tarte’s femme naturale palette
  • Really played up the lashes with several coats of tarte’s lights, camera, lashes! 4-in-1 natural mascara

 

Nora Zehtner at Andy & Debb Spring 2011 Presentation

  • Created a flawless complexion with tarte’s ReCreate anti-aging foundation
  • Highlighted skin with tarte’s smooth operator illuminating serum
  • Added a touch of pink glow with tarte’s TEN limited-edition natural cheek stain
  • Created a classic, doe eye with tarte’s femme naturale palette, emphasEYES™ aqua-gel in black and several coats of tarte’s lights, camera, lashes! 4-in-1 natural mascara
  • For her pout, used tarte’s LipSurgence™ matte lip stain in lucky mixed with tarte’s LipSurgence™ lip stain in lust.

xo,

Kristin

Big Bambú

Now through October 31st get in touch with your inner green girl right here in NYC’s urban jungle. On the Iris and B. Gerald Cantor Roof Garden at the Metropolitan Museum of Art, twin artists, Doug and Mike Starn, have created an elaborate and intricate 100ft long 50ft wide bamboo structure. Big Bambú was created from poles of bamboo! Professional rock climbers  lashed together the bamboo with 50 yards of rope—insane!  The aesthetically, beautiful structure forms the shape of a cresting wave.  Set against the backdrop of Central Park, the exhibition has winding paths and a bridge that you can walk on.  Walk on?!  Yes, bamboo is quite the incredible plant. With more strength than many steel alloys, bamboo is also the fasting growing plant on Earth! Some varieties can grow up to 4ft in 24 hours! What’s even better? Bamboo can be sustainably harvested—that means no negative impact to the soil or greater environment! With each new day, environmentalists are discovering new industrial uses for bamboo. If you’re in the New York area, I encourage you to head over to 81ST street for a perfect green experience on a September afternoon.

Xo,

Kristin

Burberry Prorsum: Runway to Reality

There’s no doubt that fall marks the new year in the fashion calendar. That being said my absolute favorite fall investment is a killer piece of outerwear. And this season you don’t have to break the bank to make a statement.

With so many options to choose from—a classic camel coat, military-inspired pea, faux fur vest or metallic trench—who other to turn to than Chris Bailey of Burberry Prorsum for spot-on outerwear perfection. For fall Burberry featured the most incredible pieces (top three across) and what I think makes them so desirable is that they’re all “wear-anywhere-with-anything”!  Whether you’re rocking your go-to skinnies, heading to a business meeting or off to a party in your black mini dress, you can wear the same piece of outerwear. The versatility of these pieces allow them to look polished or perhaps hipster, day or night, and the list goes on… But back to reality, all of our garb can’t be straight off the runway. So, I did a little digging and found great alternatives to those amazing statements at a fraction of the price.

Love the Burberry Prorsum navy, double-breasted, military coat with that fabulous fit and gold button detail? Try the Marc by Marc Jacobs Gemini Melton or Milly Bastille coat. If you prefer the more rugged look of Prorsum’s shearling aviator with an oversized funnel collar, then fake it with Aqua’s faux-shearling motorcycle or Plastic Island’s Stonehenge. And, as if you could resist the teddy-bear look and over-sized proportions of that final look on the far right. No worries, both  Alex + Olivia’s metallic faux and Cynthia Steffe’s Eliza do the same trick.  Of course, we’d all like to spend the big bucks; however, we need to decide which investments are worth it. Remember: Don’t empty your pockets on a piece you won’t wear a million times over ;)

Xo,

Kristin

Concert in the Park

Despite earlier thunderstorms and humid weather Tuesday, a bunch of us decided to head on over to The Great Lawn and listen to the sounds of the New York Philharmonic and the Shanghai Symphony Orchestra. Unbeknownst to us, last night was a historic event since it was the first time that the New York Philharmonic shared the stage with another orchestra for their annual free concert.  Thankfully, one of my friends arrived at 5:30pm to save us an area in Central Park. Otherwise, I don’t think we would’ve been able to put down our blankets; it was really packed! Once finally settled in we displayed our spread of wine, cheese, crackers, chips & some homemade guacamole and salsa (YUM). Some people had catered spreads, while others had their beach chairs—everyone was prepared for an evening picnic! At around 8pm the concert started and the crowd fell silent—it was such a cool experience and the music was just so beautiful.

Take a look at the program:

Polonaise from Eugene Onegin
Symphonic Dances from West Side Story
Boléro
Overture to Tannhäuser
Largo al factotum della città from The Barber of Seville
“Je veux vivre” from Romeo and Juliet
“La ci darem la mano” from Don Giovanni
Ode to the Expo
Rhapsody in Blue

 

My goal this year is to experience more of these NYC moments! Would love to hear about your favorite NYC moment or experiences in your town!

xo,

Candace

Pay It Fashion Forward

On Tuesday night tarte had the honor of being a part of Fashion Delivers’ Pay It Fashion Forward event. If you haven’t heard of Fashion Delivers, it is a non-profit charitable foundation that was created to help Hurricane Katrina victims. Fashion Deliver’s mission is to mobilize the fashion community to reach out and affect the world through their donations. These donations provide relief and dignity to women, men, families and survivors of natural disasters. Since Katrina the organization has continued its admirable philanthropy and the fashion community has donated over $65 million dollars to natural disaster victims. Once a year Fashion Delivers host a Pay It Fashion Forward event to raise money for the freight costs for the delivery of goods.

This year Fashion Delivers concentrated its efforts on Haiti relief.  Hosted by HBO stars Brian Greenberg and Emmanuelle Chriqui, Pay It Fashion Forward honored industry leaders who have had positive influences on their communities and environment at the Lucky Strike lanes in NYC. One of the event sponsors,                  

Forever21, was kind enough to bring tarte’s artistry team on board to create the beauty looks for the fashion show, which took place during the event. The tarte team had a blast and loved every second of being part of such a great cause. All of the event proceeds will subsidize the shipping costs of the $25 million dollars worth of product collected for Haiti!

We hope you enjoy our pictures & if you are in the NYC area next year you can purchase tickets for the event at Fashion Deliver’s website (http://www.fashiondelivers.org/). Please check out our video on tarte TV for clips from the fun-filled evening!

Xo,

Kristin