Sigh. Awards season is over. No more red carpets, ball gowns, hilarious speeches, or video montages. But wait, what’s that? Oh yes, it’s festival season! With SXSW, Coachella, and Bonnaroo on the horizon, tartelettes, we’re trading in our heels for Chucks, designer gowns for hippie dresses, and big names for soon-to-be-discovered indie darlings.

First up: South by Southwest, Austin’s funky intersection of music, film, and tech. Of course, the confluence of new bands, independent film, Austin cool, and tech entrepreneurs makes for a signature SXSW look. And, as more and more fashion companies become tech-savvy, style is becoming formally entrenched in the mix as well. This year, there are even a few talks specifically on fashion on the docket.

So, what does one wear to this uniquely awesome festival? We’ve rounded up some SXSW basics that every girl should have in her suitcase.

Sunglasses.

A pair of hipster shades are a must for blocking out that searing Texas sun (and staving off headaches after long nights.) We love the the always-cool Ray-Ban aviator.

Bright skinny jeans.

You’ll want outfits that can easily transition from day to night. A pair of candy-colored jeans is an essential item for spring that can go as perfectly with a worn-in band tee as with a sparkly tank and heels. Urban Outfitters has an affordable selection in a rainbow’s-worth of colors.

 

Comfortable flats.

Flats are the name of the game during SXSW.  Gladiator sandals and Toms are very cool options; our favorite is a classic Chuck Taylor from Converse.

 

Wedge heels.

When you do want to dress up a little, toss on a pair of comfy, wedge-heeled booties, like this faux-suede pair from Target.

 

A statement canvas tote.


This isn’t the place for a glamorous clutch. As you’re running between talks, screenings, and parties, a cool canvas tote is much better for stashing your iPad, your makeup bag, and other festival essentials. The FEED bag is a cute option that also contributes to a great cause!