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Home > discovery sale > PureOptic™ long-wear lipstick
PureOptic™ long-wear lipstick

PureOptic™ long-wear lipstick

tarte cosmetics PureOptic™ long-wear lipstick PureOptic™ long-wear lipstick Pucker up with moisture, shine, and color with this rich, nourishing lipstick. *Final Sale: Cannot be returned or exchanged. Please note this item ships without a folding carton. Category: Cosmetics Product #: 443 $12.00 In Stock
3.9 out of 5 based on 14 ratings


0.036 oz.

Pucker up with moisture, shine, and color with this rich, nourishing lipstick.

*Final Sale: Cannot be returned or exchanged. Please note this item ships without a folding carton.

Product Performance: Rich color and nourishing hydration drench your lips in moisture and pigment for the perfect pout. PureOptic technology features 24 pigments blended together to achieve rich, vivid, and long-wearing color that applies smoothly and won't fade away. This formula captures and reflects light prisms to help diffuse and disguise fine lines and wrinkles around the lips for flawless lips every time. 



product reviews

overall rating

Overall Rating

(3.9 of 5, 14 reviews)

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tarte customers have said this product is:

color (10) lipstick (9) like (6) feels (4) balm (3) other (3) lips (3) long (3) skin (3) good (3) longer (2) shine (2)


location: TX
would buy again? YES
on 08/18/2014

Love this lipstick even though it feels more like a lip balm. It feels really nice on the lips. The color is perfect for that au natural look. Just wish it would last a little longer.

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location: AB
would buy again? YES
on 07/16/2014

I agree with other reviews regarding the colour: it's definitely more of a tint/stain, but I love it! It adds a hint of colour but still looks really natural with my medium-tan skin tone (and I can always layer it with other colours if I want a darker lip). I like that it's not super glossy, but is still moisturizing with a bit of shine.

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location: TX
would buy again? YES
on 06/15/2014

PureOptic long-wear lipstick in Berry adds a lovely, natural flush of color to the lips. Great for when I don't want to look made up. It's like a lip balm. I found the application easy because of the size of the stick. I did not find it long lasting, but I did like the way it flattered my skin.

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location: IL
would buy again? YES
on 02/11/2014

I got this in Berry color. It's a beautiful and doesn't go on quite as dark as it appears in the picture. The color goes well with my light-medium complexion and is somewhat of a dark redish-brownish-slightly orange color. It's got a nice gloss, but not too shiny, and is moisturizing. Long lasting? Not so much. I bring it along and reapply or use a lip stain underneath.

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location: GA
would buy again? NO
on 12/25/2013

I have to agree with Charlene from NV, this lipstick does not show up at all. The color online appears deeper than it actually is. It definitely needs help from a lip liner if you want some color. It does have some shine & staying power, but feels & looks something like tinted bees wax on your lips.

Personally, I would not buy this product again.

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location: IL
would buy again? YES
on 12/18/2013

Awesome! Like another review mentioned, the berry color isn't too dark, which I ended up liking more. The lipstick has a nice glossy shine and doesn't feel overly drying.

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location: NV
would buy again? NO
on 12/11/2013

Hardly any color payoff. I don't find this to have buildable pigment at all. I will have to find a lip liner to make "help" this lipstick show up.

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location: MS
would buy again? NO
on 11/29/2013

Color is great but after an hour or so it feels like I painted my lips. It becomes real dry.

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location: AR
would buy again? YES
on 11/10/2013

My favorite new lipstick! Velvety-smooth application and feels wonderful on your lips. It has a nice sheen to it so I didn't even feel the need to put gloss over it. I purchased this lipstick in the Nude color and it's beautiful on my light with pink undertones colored skin. It stayed on longer than a regular lipstick but certainly not "all day", at least not on me. Will have to grab it in the Berry shade as well.

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location: NY
would buy again? YES
on 10/31/2013

This is an awesome lip product. It's super moisturizing like a balm, and the color payoff is phenomenal (i got the better shade.) I have deep tan skin and the color still showed up perfectly. The only issue I have is with the marketing--I wouldn't really call this a lipstick, more like a tinted, buildable balm.

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location: OR
would buy again? YES
on 09/17/2013

I've full lips that's very dry and chappy, hence getting a lipstick that doesn't cause dryness is exceptionally difficult. Name it all, even I've applied lip balm prior in applying lipstick, even the most claimed moisturizing lipstick caused dryness on my lips. Finally, after relying on tinted lip balms, this lipstick works on my lips!!! Sad thing is Tarte is going to discontinue this range. I hope I could have gotten more colours on this...

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location: CA
would buy again? YES
on 09/12/2013

I got the this product in Berry shade and its lighter than how it looks on pictures. Other than that, its a good product. It stays on for a good period of time.

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location: NY
would buy again? YES
on 08/14/2013

I dont have to worry about reapplying every time I take a drink of something.

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location: OH
would buy again? YES
on 08/08/2013

good shade for darker skin tones. lasts all day.

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parabens • mineral oil • phthalates • triclosan • sodium lauryl sulfate • gluten
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