tarte shop



you may also enjoy:



double dose berry boost & gloss
$10.00


rise & shine
$10.00


double-ended lip gloss
$19.00
vitamin infused lip gloss

vitamin infused lipgloss


This is the first-ever lipgloss that will nourish, moisturize and rejuvenate lips while helping to protect against environment attack.

*Final Sale: Cannot be returned or exchanged. Excluded from additional promos or discounts.


 
91 ratings
write a review

price: $10.00 (retail value $21.00)
availability: in stock
shades: (click swatch to view larger image)
quantity: shade:
While tarte's moisturizing lipgloss nourishes and conditions lips, the infused nutraceutical properties rejuvenates while helping to protect against environmental attack.
skinvigorating™ ingredients
acai berry extract: antioxidant rich super fruit helps fight free radicals, promotes cell regeneration, has known anti-inflammatory and skin softening properties and combats premature signs of aging
chamomile extract: rich in essential oils this natural plant extract is antiallergenic and anti-inflammatory, and has been known to treat and heal dry or damaged skin
grape seed extract: lightweight emollient easily absorbs into skin to deliver a high content of vitamin E and minerals while helping fight free radicals
vitamin A: beneficial antioxidant that helps remove free radicals, promotes collagen production and retain moisture, which plumps fine lines and wrinkles to give the appearance of younger skin
vitamin C: antioxidant that fights free radical damage and prevents oxidative stress and premature signs of aging, while brightening skin
vitamin E: natural preservative that also acts as an anti-inflammatory emollient and protects against free radical damage
skinvigorating™ benefits
formulated without mineral oil
formulated without paraben
formulated without phthalates
cruelty free
formulated without sodium lauryl sulfate
natural fragrance
dermatologist tested
green packaging
press
celebrity fans
• Kristen Bell
FULL 5.7g/0.20 Oz. MINI 0.85 g/0.02 Oz. Ingredients: Polyisobutene, diisostearyl malate, caprylic/capric triglyceride, polyethylene, simmondsia chinensis (jojoba) seed oil, cera microcristallina, euterpe oleracea fruit extract, punica granatum extract, vitis vinifera (grape) seed oil, lycium barbarum fruit extract, malpighia punicifolia (acerola) fruit extract, passiflora incarnata fruit extract, tocopherol, retinyl palmitate, ascorbic acid, parfum/fragrance, mica. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77489, CI 77491, CI 77492, CI 77499), red 6 and 7 lake (CI 15850), red 27 lake (CI 45410). Made in Taiwan. Dist. by tarte™, Inc. New York, NY 10018. All rights reserved. tarte/FSE International NV/SA, 9 Rue du Moniteur, B-1000, Brussels, Belgium. PAO 12

Average Rating


4.4 average from 91 total ratings

[write a review]

Ratings Snapshot

(58)
(25)
(7)
(1)
(0)

96% would buy this product again.

Lisa from OH
about 5 days, 23 hours ago

I got this as my free item with my birthday order! Thanks, Tarte!! If I had been given a choice, I probably would have picked the plum color, but I received the Nirvana red color. When I opened the box and saw the bright red tube, I though noooo way will I like this, it is tooo bright. However, it is rather sheer when applied and actually a lovely color. I love the smell of it, and it really made my lips feel very nice for quite some time. I was more than pleasantly surprised! However, as some others have said, I do wish the applicator was a wand instead of a "paintbrush".

Would you buy this product again? Yes

Lindsey from KY
about 1 week ago

I love, love, love this gloss. It smells amazing and is such a vibrant color. The staying power blew my mind.

Would you buy this product again? Yes

melissa from TX
about 1 week, 3 days ago

This ia an awesome lip gloss - just the right amount of gloss vs. moisture. I was skeptical but it really stays on. I bought the R&R and it it a soft purple/pink shimmer, still very natural looking.

Would you buy this product again? Yes

Nastassia from NM
about 1 week, 6 days ago

This gloss is great and feels amazing on my lips. My lips feel moisturized but not sticky. When I wear it, I get told that my lips are saying" kiss me and feel how soft I am". This is my favorite gloss.

Would you buy this product again? Yes

Lydia from OK
about 2 weeks, 3 days ago

I'm going to be sad when this product is off the shelves. I first got a sample in a kit, and it has been my favorite lip gloss ever since.

Would you buy this product again? Yes

Alisa from IL
about 2 weeks, 5 days ago

i have this in nirvana. such a great lip gloss. not too thick or too sticky, and gives your lips a nice color and shine.

Would you buy this product again? Yes

Grace from WA
about 3 weeks, 2 days ago

I LOVE THIS!!!
I received this as bonus gift for my birthday. I got to be honest, but I am not into lip gloss when it is sticky. It just gets in my way. HOWEVER!!! This item was good enough that I totally ignore its sticky part. It makes my lips look healthy & it is yummy looking~ I will be buying OM this time ;D

Would you buy this product again? Yes

Jessica from GA
on 04/20/2012

Nice lip gloss. I really liked the shimmery neutral color that would look good on anyone. I think I got this free with an order and I'm really glad I did. My biggest dislike about this is the applicator. The brush is fine it's just that each time you remove the wand to apply it a little lip gloss escaped on the wand. And each time you close it, the pressure pushes more lip gloss out into the cap. So eventually you end up with a ton of product in the threads of the cap and seeping out. Now every time I use it I just run my fingertip across the threads to get the excess gloss. But I still like using it because I like the way it looks on my face. I look forward to trying tartes new glosses with with squeeze applicators to avoid the mess :)

Would you buy this product again? Yes

Kaitlyn from TX
on 04/14/2012

I would probably give this 5 stars if it weren't for the scent.. The gloss itself has nice color payoff, shimmer and shine. It isn't too sticky, but it's tacky enough to last for a while. I also like the brush applicator and packaging in general. My only issue with these is the smell, it isn't too terrible, but it also isn't pleasant. I have two shades and have this issue with both. I don't notice it after it's been on for 30 seconds or so though. So it's bearable. However, I can't say that I'm sad that these are being discontinued. I much prefer Tarte's Pure Optic glosses and I just ordered one of the new Maracuja glosses, which I'm sure I will love, since they are mint-scented. Not bad, but I wouldn't go out of my way to get them.

Would you buy this product again? Yes

Emily from KY
on 03/29/2012

I have this in R&R, Apple-A-Day and 4 Winks, and I LOVE all three!!! They are nice and sheer, so you get just enough color, and they have a good shimmer and shine to them.

Would you buy this product again? Yes

Ban from CA
on 03/25/2012

Got this in Apple-A-Day, it's a really pretty color. I love the lipgloss, but HATE the brush that came with it.

Would you buy this product again? Yes

kelly from PA
on 03/23/2012

LOVE this product. Best lip gloss!

Would you buy this product again? Yes

Diane from OH
on 03/22/2012

I really love these lip glosses. I have 2 of them. I got one free from Tarte as by "birthday gift." I like that one even more than the other! The colors are wonderful and the gloss wears beautifully.

Would you buy this product again? Yes

christine from CA
on 03/08/2012

i have this in 4 winks and its really nice n creamy on the lips! wish i had purchased another one of this instead of the rise n shine because it made my lips really itchy.

Would you buy this product again? Yes

YADIRA from WA
on 03/07/2012

i have three glosses, not only do they smell great they have great shine. i love them

Would you buy this product again? Yes

Aubrey from TX
on 03/04/2012

Really nice lip gloss, the color goes on very shimmery and sheer.

Would you buy this product again? Yes

Kamile from FL
on 03/02/2012

I love this lip gloss. I got it in a set on QVC. It is thick but the brush make it easy to apply and it last a long time!

Would you buy this product again? Yes

Andrea from FL
on 02/27/2012

Usually purchase Tarte thru QVC but decided to take a look @ their websit- GLAD I DID!! I purchased 3 colors of this gloss-1)40 winks-nice pink shade to use alone or over another lipstick/lipstain 2)Liquid Sunshine-again to wear alone or over another item (as others have stated this has a great bronze/burnished look to it) & 3)Apple-a-Day-has a darker color so stands alone better or in combo...overall am VERY PLEASED to get such a good deal on these as EVERYTHING TARTE HAS NOT LET ME DOWN!!!

Would you buy this product again? Yes

Rebecca from IL
on 02/25/2012

I have the liquid sunshine lip gloss ( I got it free from tarte for my birthday month). The color is a beautiful neutral that will look good on any skin tone but especially on tan or darker tones. It is a sheer wash of color and is filled with fine shimmer so it is not grainy at all. It is also sticky enough to stay on the lips but not overly tacky. It also has a wonderful very light citrus/fresh taste when it is first put on but is definitely not overpowering.

Would you buy this product again? Yes

Lacey from MO
on 02/24/2012

I got this gloss in Liquid Sunshine. I don't wear a lot of gloss, but I really like this for a gloss. I use it over a lipsurgence, and it really tones down the color of the lipsurgence. It stays on a long time too. Overall, I would recommend it.

Would you buy this product again? Yes

Michele from CA
on 02/19/2012

I love this lip gloss! It has just enough color, not too shiny, and stays on very well for a gloss. I just don't care for the sponge-tip applicator. If it had a brush applicator, I would have given it a perfect score.

Would you buy this product again? Yes

Lyndsay from CA
on 02/18/2012

I received "liquid sunshine" as a birthday gift from Tarte (thank you, Tarte) and really like it. It's a very pretty, shimmery, neutral color that I would imagine would look great on most skin tones. The gloss isn't terribly sticky, as some glosses are, and the color lasts for a good length of time.

Would you buy this product again? Yes

Jessica from MD
on 02/18/2012

These glosses are less sticky than your average gloss, but the staying power is about average. Because these are shimmery, the shimmer tends to linger longer than the color.

I got liquid sunshine for my birthday and love it. I had been searching a long time to find a replacement for a discontinued lipgloss from another brand that I loved. It was metallic, mauve-nude, and this is the closest I have come to replicating it, though tarte's is more sheer and has a pretty iridescence to it. Liquid sunshine looks nothing like the picture on the website---at least on my computer. It is not a straight-up nude; there is definitely a mauve tinge to it. Looks awesome with a smoky eye.

I am hoping that tarte doesn't discontinue these, though since they are on sale right now, I have the feeling they are on their way out. :( I will be trying 40 winks next.

Would you buy this product again? Yes

melissa from CA
on 02/16/2012

I have OM. The smell is nice and it is not sticky. It has a very sheer color, with a light glitter. The only thing I didn't really care for, is the brush applicator is a little rough and very thin. I also would have liked it to last longer, I hate reapplying.

Would you buy this product again? Yes

Vanessa from TX
on 02/15/2012

Amazing color and reflection, but a little sticky and my hair catches on my lips.

Would you buy this product again? Yes

Danielle from NY
on 02/12/2012

I bought r&r on a whim. I really love the color. It looks nice on my light caramel skin and gives my lips a pop of color. My only problem with the product is the brush. It deposits too much of the gloss and makes it harder to blend the color evenly. I found some small flat brushes from EcoTools that do a much better job. But other than that, it;s great. It makes my lips nice and smooth afterwards. I'm planning on trying the other colors now.

Would you buy this product again? Yes

Carly from NY
on 02/07/2012

I got this during my birthday month in Liquid Sunshine, it's nice. I like it, but it might have too much sparkle for me. Since my lips are kind of pale, the color appears more brown than nude.

Would you buy this product again? Yes

Abby from ND
on 02/02/2012

Great lip gloss. It lasts for a long time and makes me feel so pretty :]

Would you buy this product again? Yes

Christine from SC
on 01/29/2012

I got this in liquid sunshine for my birthday, and I am really impressed with the color!

Would you buy this product again? Yes

lauren from CA
on 01/25/2012

I tried this in liquid sunshine and I love it. Easy to use, smelled great, and didnt get sticky at all. Its great!! ALso, the color looks darker in the bottle than it was :)

Would you buy this product again? Yes

lauren from CA
on 01/25/2012

I tried this in liquid sunshine and I love it. Easy to use, smelled great, and didnt get sticky at all. Its great!! ALso, the color looks darker in the bottle than it was :)

Would you buy this product again? Yes

jennifer from SC
on 01/18/2012

I was given the Liquid Sunshine for my Birthday and i love the color. Even though it's a nude color it has a beautiful shimmer too it that enhances the natural look and of course it's a gloss so there is sheen to it. After a while of wearing it it can get a bit sticky, in case you need to kiss some one i would suggest licking your lips so that the lip gloss doesn't stick to them lol. I'm allergic to chemicals so i usually break out to makeup, that's why i wear organic or all natural makeup. I haven't worn this gloss enough to know if it makes people with acne prone skin to break out around the lips. I hope that this will not make my lips break out, that's why i give this a 4 out of 5.

Would you buy this product again? Yes

Amie from MA
on 01/12/2012

Amazing! I've never been much of a lip gloss fan but this stuff is amazing, looks great, and feels great. I can't wait to try more colors!

PS: The R&R is such a fabulous shade! It's natural enough for day but I keep finding that it's my go-to color for going out at night, for events, etc. Love it!

Would you buy this product again? Yes

Lana from CA
on 01/08/2012

I got this for free as a birthday gift, and I must say, I'm really impressed! I have the color, "liquid sunshine," and it is a pretty bronze color. I know the description says "nude," but to me it's more of a shimmery bronze. I just wish that the brush was a doe foot applicator, and not a brush, because the brush tends to pick up too much product sometimes, so I have to scrape off the excess gloss on the side of the tube before applying. I also think it's a bit pricey, but I guess it comes in a pretty big tube, so it may be worth it. When I run out of this, I'll consider trying it in "40 winks." That color looks gorgeous too.

Would you buy this product again? Yes

Caroline from MN
on 12/29/2011

I have this gloss in 'Liquid Sunshine' . Looks horrible in the tube but great on. It also lasts which is a first in a gloss for me. Getting more colors.

Would you buy this product again? Yes


on 12/25/2011

This is pretty good. It last for so long but to me, it was a little stickier than other glosses for some reason. Still, I would buy it for the staying power.

Would you buy this product again? Yes

Stephanie from DE
on 12/17/2011

This is my new favorite lip gloss. I received a travel size in one of the collections I purchased and I fell in love with it immediately! I received the color 40 winks and it is gorgeous! I love the gold shimmers in it! I will definately buy the full size when I run out of the one I have.

Would you buy this product again? Yes

Mili from VA
on 12/17/2011

I got this lip-gloss in "liquid sunshine" & love it. It looks very natural & isn't sticky at all. The only thing is that the brush is little bit too stiff but it works ( not a big deal).

Would you buy this product again? Yes

Cynthia from CA
on 12/15/2011

Best lip gloss ever. Does not feel heavy. I wear it when I choose not to wear makeup around the house. Brightens me up a bit!

Would you buy this product again? Yes

Quyen from CT
on 12/10/2011

I got liquid sunshine as a birthday gift from Tarte. I was expecting an itsy bitsy thing so I was impressed with the chubby lip gloss they sent. I absolutely love this lip gloss. It is non sticky and the shimmer is perfect! I love the nude/brown of liquid sunshine. Just the perfect gloss to go over my matte liptint in exposed when I am tired of mat and want to add little more dimension. I love both products very much!

Would you buy this product again? Yes

Jlenia from SC
on 12/09/2011

I received this lipgloss as a birthday gift from Tarte (arent' they awesome for doing that?!!), and I have only tried it on because I actually do not use lipgloss. My husband hates it. It is very pretty, but unfortunately I won't be able to use it. The color is beautiful, it's called liquid sunshine. The only things I don't like about it are the shimmer it in, and of course, that I can't wear it :(

Would you buy this product again? Yes

Michelle from IA
on 12/08/2011

I've tried just about every gloss on the market and this is the only one I'll buy again. My lips are very dry and sensitive, but this gloss keeps them soft and moisturized. My only complaint is that all of the colors are very sparkly - almost glittery - except r&r which just has a nice amount of shimmer. I wish they made some that were less sparkly, or even a clear gloss. But I'll still never use anything else!

Would you buy this product again? Yes

Paulina from WA
on 12/07/2011

This is my third time writing a review for this product. I have had my tubes of liquid sunshine and 40 winks for about 7 months now and have stopped using them. The brush applicator has made me not really want to use the lip gloss even though I like the lip gloss. I find that the brush applicator makes the tube of lip gloss very messy. Since the brush is slim it allows too much lip gloss to come out of the tube and then too much lip gloss ends up on my lips and all over the applicator wand and it just becomes very messy over time. The other thing I have noticed bother me is that I find the lip gloss has too much glitter that it tends to get all over my face. I wrote before that I did not have this problem, but when too much lip gloss comes out of the tube too much glitter also comes with it and once again it is messy. I hope Tarte would make these glosses with less glitter and come up with a solution to the brush applicator problem. Until the brush applicator is changed to something more efficient I would love to buy these glosses again.

Would you buy this product again? Yes

Annie from MA
on 11/30/2011

I have this in "apple a day" and "40 winks". It has a brush applicator, which I typically prefer than a dough foot applicator. The lip gloss is pretty and has a great consistency. It's a little too glittery for my taste though.

Would you buy this product again? Yes

Sarah from NY
on 11/18/2011

I got this as my birthday gift from Tarte and love the color, look, and feel. It's moisturizing but not thick or sticky. I only left off half a star because, like others, I think the brush is usable but too stiff.

Would you buy this product again? Yes

Alexandra from CA
on 11/05/2011

I actually got this in a kit I bought at Ulta and I'm so glad that I did because I would have never bought this otherwise. I dont really like any lipgloss because they can be so drying and I already deal with dry lips as it is but wow! this lipgloss is super moisturizing! I love this product! It's pigmented and long lasting and leaves my lips feeling really healthy. I will never use anything else

Would you buy this product again? Yes

Andrea from CA
on 10/21/2011

This gloss is very nice. My only complaint was the brush was stiff and would not keep it's shape. Other than that is great. non- sticky and very pretty on the lips.

Would you buy this product again? Yes

lisa from OR
on 10/19/2011

Love these glosses. They last a long time and smell good. Will purchase again.

Would you buy this product again? Yes

mary from IN
on 10/17/2011

I got the 40 winks. it has very little color to it on me. very sheer, but not too much sparkle. great texture and feel. I think it would work really well with lipstick as an over or under gloss.

Would you buy this product again? Yes

Brittany from AL
on 10/05/2011

Love this lipgloss, it is one of my all time favorites!

Would you buy this product again? Yes

C from IL
on 09/18/2011

I purchased this gloss in Liquid Sunshine and it is wonderful. It applies smoothly and is very creamy in texture. I prefer more sheer glosses, though, and those goes on rather opaquely. If you're looking for a thicker gloss, this is definitely for you. It makes your lips soft and smooth.

Would you buy this product again? Yes

Claire from TX
on 09/07/2011

These are really thick glosses so a little goes a very long way when applying! I put a dab of this on the middle of my lip and blend out with my finger, then I rub my lips together to transfer the color. I have this in Serenity which is a special color used for some kits that Tarte puts on in conjunction with either QVC or Ulta. The color is a lovely light pink on my lips! I do not like gloss by itself! I always put a lipstick over it, this color goes really well with my Revlon Pink In the Afternoon shade! It also helps my lipstick stay on much much much longer! That's one of the pluses to this being so thick and sticky. This is great paired with lipstick and a little goes a long way so it's a great value! I may actually buy this again when I run out!

Would you buy this product again? Yes

Angie from AZ
on 08/26/2011

I LOVE this gloss! I bought "Liquid Sunshine" and the color is beautiful...a good neutral color for most skin types. I especially love that this gloss is not sticky.

Would you buy this product again? Yes

Kaylen from VA
on 08/17/2011

I have this in Liquid Sunshine and it is so beautiful! Shimmery and gorgeous and not sticky. Love it!

Would you buy this product again? Yes

Romelie from FL
on 08/15/2011

Love the Liquid Sunshine shade, looks great with any brown lip stain undertones and it's completely non-irritating for my very sensitive lips

Would you buy this product again? Yes

Katie from PA
on 07/28/2011

I have the color 40 winks its very pretty. It also smells great and is not sticky. I would definitely recommend it.

Would you buy this product again? Yes

Kristen from OR
on 07/28/2011

A noticeable color, but it still looks natural. Lasts a long time. For a lip gloss it's not too sticky.

Would you buy this product again? Yes

Shandra from CA
on 07/13/2011

Aside from it being natural this lipgloss isn't too much different from others i've tried. The paint brush style applicator is difficult to use. It would have been better with a different applicator.

It does have great color for a lipgloss and does not feel sticky at all.

Would you buy this product again? Yes

Tara from MI
on 06/12/2011

I love this lip gloss. It isn't goopy and sticky like other lip glosses and it smells delicious! I love the fact that there are no harmful chemicals in it as well. It is very well pigmented and the application with the lip brush is so fun! The size is huge too and I think it will last for a long time. The shine this gloss brings is so beautiful and makes my lips look perfect!!

Would you buy this product again? Yes

Ashley from PA
on 05/23/2011

This is my favorite lip gloss ever! My favorite shade is "Apple A Day". I love the sheer pretty color it gives, it feels great on your lips, and is over all fantastic! It's also long wearing which is great... I just wish there were more shades!

Would you buy this product again? Yes

Erika from TX
on 05/05/2011

I bought the "Om" shade to go over nude lips with smoky eyes or for a natural look. I love the texture of this gloss, very smooth and velvety. It doesn't stick my lips together and my husband doesn't mind when I kiss him while wearing it (this is THE test of whether or not I'll buy a lip gloss!). It smells so incredibly delicious, I want to apply it all the time! The color is gorgeous, very sheer, very shiny, and perfect for what I was looking for. If you are looking for color, these glosses won't give much of that, but you can always put it over lipstick to add shine and amplify the color. Will definitely purchase more of these glosses in the future.

Would you buy this product again? Yes

Paulina from WA
on 05/04/2011

I just got this in 40 winks and liquid sunshine in the mail! I love the lip gloss, but like many of the reviews say the brush is very hard and pokes your lips if not applied from the side of the brush. I had a small sample of 40 winks and the applicator is different. I wish the full size glosses had the same brush as the sample sizes instead of the hard bristled brush then I would definitely give this product all five stars.

Would you buy this product again? Yes

Paulina from WA
on 04/22/2011

I have a sample of 40 winks! I am going to order a full size because the color is not bold, but sheer and the glitter in it is not so much that it gets all over your face. I also love the fact that for a lipgloss it lasts pretty well.

Would you buy this product again? Yes

Brittany from NY
on 04/20/2011

I bought this in the Om color. Great light color - I'm not much of a lipstick gal, just like a little color and this shade is perfect. It wears well but I've noticed the brush is getting a bit frayed.

Would you buy this product again? Yes

Casey from NY
on 04/02/2011

I prefer the lip tint over this lip gloss, it was too sticky for me.
I purchased the r&r in hopes it would be plum but it was more of lighter pink.
I love tarte products, but this one is not for me.

One pro is the scent is really nice.

Would you buy this product again? Yes

HEATHER from AZ
on 03/24/2011

I got this in the "liquid sunshine" shade at a discounted price with my order.. At first glance, it looked like it might be too dark for my fair skin but it was soo sheer and perfect!! I put it over my "BUFF" and "ACHIOTE" lip lusters and it looks great!! Sooo glad I decided to add it to my cart :)

Would you buy this product again? Yes

Sharon from MD
on 03/23/2011

I have the Liquid Sunshine. Sheer, but still has color. A nice shimmery nude. Great on my pale, yellow skintone. Lasts a long time, and is good for you, so I dont worry about 'eating' it!

Would you buy this product again? Yes

Joi from NJ
on 03/17/2011

I bought apple-a-day lip gloss and I loved it from the beginning. The coverage, the color, the scent & the shine are just wonderful. I couldn't decide which color to get but I am happy with my decision. Apple-a-day looks very natural for everyday wear. I would and will try other colors soon.

Would you buy this product again? Yes

Soo from NJ
on 03/09/2011

I got the Liquid Sunshine last week. The brush was so hard when I first applied the gloss that I thought it was a wand. Eventually it got softer, but I love the product. It's not sticky or too runny. It's in perfect consistency and got nice shimmer and nice nude color. I'm definitely going to try some other shades.

Would you buy this product again? Yes

Mechelle A from CA
on 03/02/2011

I love this lip gloss very much! It's a bit sticky but if you wear it over chapstick it's fine.

Would you buy this product again? Yes

Amy from CT
on 02/23/2011

This is my absolute favorite lipgloss, and I've tried many. Liquid Sunshine is my favorite. It's a nude look, but with a subtle shimmer. I have major problems with dry lips in the winter and these help to combat that problem in lieu of adding to it like other lip glosses.

Would you buy this product again? Yes

Bonnie from MI
on 02/16/2011

I bought 40 Winks on a lark when buying other products and I'm absolutely in love. The gloss is just right - not too sticky but wears very well. Even after it wears off my lips feel smooth and soft. The color is just right for day wear - it gives color but it's not overpowering.

One complaint - the brush is really stiff. The gloss is fabulous, but the brush is a bit rough on my lips and doesn't work all that well. That being said the product is wonderful enough that I'm willing to live with it.

Would you buy this product again? Yes

Alicia from OR
on 02/01/2011

Apple-a-day is a great everyday color. I've recommended it to several friends and it looks great on everyone!

Would you buy this product again? Yes

Leah from VA
on 01/31/2011

I love this lip gloss! It is super moisturizing and feels really great on my lips. Even after I take it off, my lips feel soft and smooth! I also love how it has a faint scent of apples. I got the shade "Apple-A-Day" and it is a gorgeous cranberry shade with sparkle...great for every season! The sparkle, however, is not chunky or gritty, which is really nice! I would definitely recommend this lip gloss to anyone!

Would you buy this product again? Yes

Molly from MA
on 01/26/2011

This is my favorite lipgloss of all time (and I've tried A LOT!)!

The color is sheer and nice and shimmery.

The consistency isn't sticky, and it's smells great and is really nourishing.

I know it's a little pricey (I usually stick to drugstore makeup), but I think it's totally worth it. I've used up 3!

Would you buy this product again? Yes

Lucinda from CA
on 01/25/2011

I have this in liquid sunshine and in 40 winks. Liquid sunshine is basically a colorless gloss with small specks of glitter in it (no neutral sheen as it states) and 40 winks is a nice light (but not pale looking) pink color. I like that these glosses aren't at all sticky and feel good (conditioning) on my lips. They smell good too! I do however wish that the colors were more pigmented. Liquid sunshine was a bit of a disappointment to me because it had no color at all. 40 winks was a better choice.

Would you buy this product again? Yes

Andrea from CA
on 01/21/2011

i bought 40 winks last week. I picked it out on a whim. It is actually my first Tarte purchase. I do love the fact that it is natural and good for you. The gloss itself feels very nice on the lips and is not sticky at all. It has a lot of shine and a pink tint, nice for daytime. My only complaint was the brush applicator is very stiff and hard to get the gloss onto my lips, i hope with time the brush will soften up. maybe i got a defective brush, not sure since this is my first time buying this gloss. I would buy again for sure!

Would you buy this product again? Yes

Chelsie from WA
on 01/21/2011

I loooove this lip gloss. I got a sample of apple-a-day and it's the perfect rosey - berry shade. It added a pop of color to my pale complexion without looking clownish. The texture is wonderful too - and as a bonus it has a nice smell. Unfortunately, my dog thought so too and decided to hide this in his kennel before finally chewing it up. I'll need to purchase soon!

Would you buy this product again? Yes

Chelsea from NE
on 01/11/2011

I have this in the red color, and although I wish it were a bit more pigmented, I really like the gloss itself. Tastes and feels great, and I really feel that it is pretty moisturizing which I don't usually get for a gloss.

Would you buy this product again? Yes

eun from CA
on 01/01/2011

This is a great lipgloss! It lasts long, has soft color, smells good, and is as moisturizing as a lip balm! I love that even after the lip gloss has worn off, it leaves a subtle shimmer on my lips that is only noticeable close up.

Would you buy this product again? Yes

Lisa from VA
on 12/23/2010

40 winks is gorgeous!

Would you buy this product again? Yes

Stacy from MD
on 12/10/2010

I bought this gloss in Apple A Day a couple of years back because I loved the fact that finally there was a lip gloss that was actually good for you! I still love these, they are never sticky or tacky, they wear great either alone or over tarte 24/7 lip sheers! They taste wonderful as well :)

Would you buy this product again? Yes

Mary K from MS
on 11/30/2010

I love this lip gloss! I have the color paradise, which looks absolutely amazing with my light/medium skin tone! The packaging is so cute, and I really like the little brush applicator!

Would you buy this product again? Yes


on 11/08/2010

This gloss is amazing and makes my lips so shiny! It stays on for a long time and make my lips feel so moisturized and soft! I will definitely buy this product again!!

Would you buy this product again? Yes

Carly from TX
on 10/14/2010

I have this gloss in Paradise and it is the perfect color but I wish the texture was smoother. The brush is cheap! I wish Tarte would make it a soft plush brush instead of the "paint brush" type. It has loose bristles that I keep having to cut off. I only gave 3 stars because it did cause an allergic reaction on me. After about 3 days of wearing it my lips broke out in tiny bumps that turn into blisters and no, not the fever blister type. I am allergic to red dye #40 which is not listed in the ingredients but I guess there were so many other red dyes in it that it caused a reaction. I have this problem with a lot of glosses. I might try another color and see if it happens again.

Would you buy this product again? Yes

Mechelle A from CA
on 10/11/2010

I got the color Om and I love it! It gives a really nice glossy shine to my lips.

Would you buy this product again? Yes

Michaela from OH
on 10/09/2010

Love this, use it almost every day!

Would you buy this product again? Yes

Jennifer from NY
on 10/06/2010

I have this color in r&r. The color is great.

Would you buy this product again? Yes

Katie from PA
on 08/21/2010

i have the 40 winks lip gloss and i really like it. it has a nice shimmer to it but its not super glittery. smells good, has a nice color, and its not sticky at all.

Would you buy this product again? Yes

Sally from WA
on 08/20/2010

Wow, this is the longest lasting, most moisturizing lip gloss I have ever tried. I put it on in the morning and usually I apply lip balm about 20 times a day to keep my lips moist. Well, I didn't have to use any lip balm at all. The color is soft, light and flattering with a moist, glossy, slightly shimmery look. Gives you sexy baby lips.

Would you buy this product again? Yes

Lauren from ME
on 08/10/2010

This gloss is so bold and noticeable! It has a perfect texture, and lasts forever

Would you buy this product again? Yes

Krysta from MI
on 08/07/2010

I got the apple-a-day gloss as a free trial and loved the color. I love that it's all natural and it feels great on too.

Would you buy this product again? Yes

Christin from IA
on 08/04/2010

LOVE these. My favorite is OM, pale pink that looks just like a clear gloss with shimmer. These make your lips feel so moisturized, not sticky AT ALL. You get a ton of product in the tube too, more than most lip glosses.

Would you buy this product again? Yes

Michelle from CA
on 08/03/2010

This gloss is great because it makes your lips feel great! I love the colors, the light shimmer, the smell, the taste, I really can't say enough. Again, my only side note is I wish it was a brush applicator.

Would you buy this product again? Yes