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base tape™ hydrating primer
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base tape™ hydrating primer
base tape™ hydrating primer
base tape™ hydrating primer
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base tape™ hydrating primer
base tape™ hydrating primer

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  • VEGAN

base tape™ hydrating primer base tape™ hydrating primer

£29
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WHAT IT IS

Skincare priming serum is like a makeup magnet!

WHAT IT DOES

  • keeps skin hydrated for 12 hours
  • improves foundation application & extends wear
  • helps prevent makeup from caking in lines or pores
  • gives skin a smoother, plumper appearance
  • lightweight serum texture with coconut scent!

TARTELETTE TESTED*

  • Immediately before foundation application:
    • 97% said skin felt nourished & had a healthy glow
    • 97% said skin felt instantly hydrated & smoother
    • 100% said skin appeared hydrated & felt soft
  • Immediately after foundation:
    • 100% said it helped foundation apply more evenly
    • 97% said it helped skin look smoother under foundation
    • 97% saw an improvement in the appearance of fine lines
  • After 1 week of use:
    • 100% said product felt nourishing
    • 100% said skin felt & appeared hydrated throughout the day
    • 97% said skin felt softer & looked fresher
    • 97% said skin appeared smoother

*Based on a consumer perception study of 35 participants

CLINICAL RESULTS

  • 12-hour hydration*
  • extends the wear of foundation*
  • dermatologist tested
  • vegan

*based on a clinical study of 35 participants

SKINVIGORATING INGREDIENTS

  • coconut: nourishes to leave skin smooth & soft
  • jojoba: soothes & helps leave skin soft & supple 
  • grapeseed: helps hydrate without the weight

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
4.7 / 5.0
1,128 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
897
162
45
11
13
Rated 5 out of 5
Best Product Ever!
My go to hydrating primer! Its smooth and makes my foundation look very natural. It smells amazing too!! If you love the smell of coconut, get it!
This review was collected as part of a loyalty reward promotion
September 22, 2021
Dallas, TX, US
Age: 25-44
Purchased
1 year ago
Rated 5 out of 5
Coconut dream - love this!
I have tired a few tarte primers and this is by far my favourite! Not greasy at all! I have combination skin and this worked well under my make up. It also smells of coconut! I have already purchased my next bottle!
September 18, 2021
Wales , Wales , GB
Age: 25-44
About Me:
Trendy Tartelette
Rated 4 out of 5
Strong coconut smell
Great product, light feeling, smooths pores nicely, but had a strong coconut smell that attracts bees when outside.
This review was collected as part of a loyalty reward promotion
September 12, 2021
Buffalo, NY, US
Age: 25-44
Purchased
1 year ago
About Me:
Basic Beauty
Rated 5 out of 5
Great product
I love how this helps my foundation last all day.
September 10, 2021
franklin, TN, US
Age: 25-44
Purchased
8 months ago
About Me:
Trendy Tartelette
Rated 5 out of 5
Hands down the best
This is THE best primer I’ve ever used. Prior to trying this, I was using Hourglass Veil, which is amazing, but base tape blows it away. It goes on light and smooth, making my foundation look natural. I’m in my 40s, so I can’t have product that settles into my fine lines. Base tape makes my makeup look dewy, fresh, and bright. If you’re thinking about it, just go for it! You won’t regret it.
September 6, 2021
Philadelphia , PA, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Rated 5 out of 5
I love it ??
This review was collected as part of a loyalty reward promotion
September 4, 2021
Galena park , TX, US
Age: 25-44
About Me:
Basic Beauty
Rated 5 out of 5
Good to dilute color
Love it, smooth, good when you want to spread lighter foundation or concealer
August 31, 2021
Edmonton , AB, CA
Age: 25-44
About Me:
Basic Beauty
Rated 4 out of 5
Great for Dry Skin
Moisturizes and primes, great under Tarte foundations
This review was collected as part of a loyalty reward promotion
August 31, 2021
Austin, TX, US
Age: 25-44
Purchased
1 year ago
Rated 5 out of 5
BEST ONE EVER!
JUST ONE PUMP AND YOUR SKIN COME BACK TO LIFE!
This review was collected as part of a loyalty reward promotion
August 29, 2021
Asheville, NC, US
Age: 65+
Purchased
4 months ago
About Me:
Basic Beauty
Rated 5 out of 5
Excellent base
This is really a great base for my foundation. Keeps me moisturized but not too oily, which is what I love. Seriously the best line to use (I use all the base tape line and it works AMAZING all together)!
This review was collected as part of a loyalty reward promotion
August 28, 2021
Nashville, TN, US
Age: 25-44
Purchased
1 month ago