Images base tape™ hydrating primer
base tape™ hydrating primer
base tape™ hydrating primer
base tape™ hydrating primer

video

base tape™ hydrating primer
base tape™ hydrating primer

base tape™ hydrating primer base tape™ hydrating primer

Details

skincare priming serum 1.01 fl oz / 30 mL
£32

Promotions

Add to Bag

Add to cart options

Product Actions

Limit 6 per customer

Additional Information
Details

WHAT IT IS

Skincare priming serum is like a makeup magnet!

WHAT IT DOES

  • keeps skin hydrated for 12 hours
  • improves foundation application & extends wear
  • helps prevent makeup from caking in lines or pores
  • gives skin a smoother, plumper appearance
  • lightweight serum texture with coconut scent!

TARTELETTE TESTED*

  • Immediately before foundation application:
    • 97% said skin felt nourished & had a healthy glow
    • 97% said skin felt instantly hydrated & smoother
    • 100% said skin appeared hydrated & felt soft
  • Immediately after foundation:
    • 100% said it helped foundation apply more evenly
    • 97% said it helped skin look smoother under foundation
    • 97% saw an improvement in the appearance of fine lines
  • After 1 week of use:
    • 100% said product felt nourishing
    • 100% said skin felt & appeared hydrated throughout the day
    • 97% said skin felt softer & looked fresher
    • 97% said skin appeared smoother

*Based on a consumer perception study of 35 participants

CLINICAL RESULTS**

  • 12-hour hydration
  • extends the wear of foundation
  • dermatologist tested
  • vegan

**based on a clinical study of 35 participants

SKINVIGORATING INGREDIENTS

  • coconut: nourishes to leave skin smooth & soft
  • jojoba: soothes & helps leave skin soft & supple 
  • centella asiatica: antioxidant, rich in amino acids, to hydrate
  • vitamin E: natural preservative that also acts as an emollient & antioxidant

 

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
4.7 / 5.0
1,174 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
934
167
45
14
14
Rated 5 out of 5
Moisturizing Primer
Love this primer; it is thinner in consistency compared to other brands I have used. Very moisturizing. Absolutely the best I have used!
July 19, 2022
Michigan, MI, US
Age: 25-44
Purchased
2 months ago
About Me:
Basic Beauty
Rated 4 out of 5
smells amazing!
This primer smells AMAZING! and it's also quite hydrating. I sunburned my face pretty badly (oops, distracted) and I was in the mountains. I ended up using this as just moisture for my skin for a couple of days. I really liked it. As far as a primer, it does okay. I haven't noticed a ton of difference in my makeup staying after using it. I generally didn't use a primer.
July 18, 2022
Logan, UT, US
Age: 25-44
Purchased
2 months ago
About Me:
Basic Beauty
Rated 5 out of 5
Really Nice Primer!
I really like this primer! I try so many different ones, good, bad and meh. I love that this one manages to be hydrating without being the least bit greasy. I have normal to dry skin, although I do have an oily t-zone in the warmer months. I still can use this, even then. It helps my makeup look smooth. Very nice.
July 6, 2022
Cloquet, MN, US
Age: 45-64
About Me:
Makeup Maven
Rated 5 out of 5
Only Primer I Use
I have been using this primer for 3 years already and it is my only go to primer. I have really sensitive skin so it was very hard finding a primer for me and this one just matched for me. It smells like summer with the coconut and it hydrates my skin leaving me with a luminous face. I LOVE LOVE THIS.
June 11, 2022
Kerman, CA, US
Age: 15-24
Rated 5 out of 5
Best primer ever!!
This primer is amazing!! I have never had my makeup look so flawless and stay on all day until I used this primer! Hooked for life!
April 26, 2022
ALBERTVILLE, AL, US
Age: 25-44
About Me:
Total Newbie
Rated 5 out of 5
Feels and smells amazing!
First, this stuff smells AMAZING! (paradise in a tube) I have very dry skin and this keeps my face feeling well moisturized and my makeup looking fresh all day! Would highly recommend for anyone looking for a well rounded primer.
April 11, 2022
Knoxville, TN, US
Age: 25-44
Purchased
5 months ago
About Me:
Basic Beauty
Rated 5 out of 5
Nice Base
This feels nice going on and stays in place all day. It holds my moisturizer in place, as well as my foundation. I have my hands on my face a lot, but it works. I really like it.
April 5, 2022
Acworth, GA, US
Age: 45-64
Purchased
5 months ago
About Me:
Basic Beauty
Rated 5 out of 5
Hydrating and smells great
My undereye makeup stays on smoothly all day with this primer! I really enjoy the smell and the quality dispense.
April 2, 2022
ithaca, NY, US
Age: 25-44
Purchased
5 months ago
About Me:
Basic Beauty
Rated 5 out of 5
A+ product
The best part is the very fine mist that doesn’t leave your face soaking wet. Smells nice and keeps my face in place all day!!
March 25, 2022
Conway, AR, US
Age: 45-64
Purchased
5 months ago
Rated 4 out of 5
Great but could b awesome
Probably one of my favorite higher end hydrating primer but I
Wish It blurred the pores better
This review was collected as part of a loyalty reward promotion
February 27, 2022
Boston, MA, US
Age: 25-44
About Me:
Trendy Tartelette