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shape tape hydrating foundation shape tape hydrating foundation

£33

Variations

  • Selected Shade: 8B porcelain beige (very fair skin with pink undertones)
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WHAT IT IS

Don’t hate, hydrate! This hypoallergenic, luminous-finish gel foundation featuring the same complexion-perfecting superpowers as shape tape concealer (link out) with an added boost of skin-smoothing, oil-free hydration will be your new bff.

WHAT IT DOES

  • Buildable coverage with luminous finish
  • Collagen & hyaluronic acid works to continuously hydrate, plump skin & refine pores
  • Won't crease, cake or fade

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

How To Use
  • Dab foundation directly to skin with applicator.
  • Apply three swipes of foundation to each cheek, two swipes to forehead, one down nose, and two on chin, then blend in circular motions.
  • For fuller coverage, apply additional swipes and blend until you’ve reached your desired level of coverage.
  • For best results, blend out with the shaper sponge (sold separately).

tarteist™ tip: Swatch the foundation on your jawline, blend it in & let it dry down before deciding on your ideal shade.

Why We Love It

It makes skin look dewy, healthy & flawless -- NEVER greasy or cakey.

CONSUMER PANEL RESULTS*

Immediately after application:

  • 100% said skin felt smoother & softer
  • 91% said skin felt more hydrated
  • 91% said skin appeared brighter
  • 94% said skin tone appeared more even
  • 91% saw a reduction in the appearance of dark spots.
  • 94% noticed a fresh & healthy-looking complexion
  • 94% saw fewer imperfections
  • 94% said this product felt lighter on their skin than other liquid foundation products

*Results based on consumer use study.

Ingredients

POWERED BY

  • hyaluronic acid: naturally-occurring ingredient in the human body which delivers moisture, firmness & suppleness to skin
  • collagen: helps plump the appearance of fine lines & wrinkles
  • vitamin C: antioxidant free radical fighter that helps prevent premature signs of aging & brightens skin

TARTELETTE APPROVED

  • hypoallergenic
  • tarte 12-hour power™
  • oil-free
  • dermatologist tested

net 30 mL / 1.01 Fl. Oz.

porcelain, fair beige, light-medium sand, medium sand, medium-tan sand, mahogany, deep honey, chestnut Ingredients: Water/Aqua/Eau, dimethicone, glycerin, PEG/PPG-18/18 dimethicone, octyldodecyl neopentanoate, butylene glycol, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, alcohol, acrylates crosspolymer, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499). ME111FL000021

fair-light neutral, light sand, light neutral, light-medium beige, light-medium honey, medium honey, medium neutral, medium-tan honey, tan sand, deep sand Ingredients: Water/Aqua/Eau, dimethicone, glycerin, octyldodecyl neopentanoate, butylene glycol, PEG/PPG-18/18 dimethicone, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, acrylates crosspolymer, alcohol, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891). ME111FL000011

Use it with
the shaper sponge
the shaper sponge
£18
  • Reviews
  • Q&A
4.3 / 5.0
1,702 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
1051
371
134
78
68
Skin Tone
Light (509)
Fair (379)
Neutral (307)
Medium (284)
Skin Type
Combination (781)
Dry (745)
Normal (310)
Acne Prone (282)
This Product Is
Moisturizing / Hydrating (1409)
Long Lasting / Long Wearing (839)
Brightening (456)
Crease Resistant (405)
This Formula Is
Lightweight (1168)
Buildable (841)
Full Coverage (585)
Non Greasy (579)
Skin Tone
Light
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
Brightening
This Formula Is
Non Greasy
Buildable
Smooths my skin out
I first tried the matte finish and found my skin was a bit too dry to quickly put my foundation and go so I bought the hydrating formula and it is so easy. No need to moisturize or prime before if you don't have time. The skin color match is amazing, and it's buildable if you need extra coverage on some places. Really happy with my purchase!
March 24, 2019
Oklahoma City, OK, US
Age: 25-44
Purchased
3 weeks ago
About Me:
Total Newbie
Skin Tone
Light
Skin Type
Dry
Normal
This Product Is
Mattifying / Oil Absorbing
This Formula Is
Lightweight
Non Greasy
Buildable
I bought the hydrating one since I have dry to normal skin. It did cling to some of my dry patches, so use a day cream first. I bought it in the shade fair-light neutral, and it was a bit red to be honest. It was also darker than I had anticipated, and I should have gone for the fair shade. I liked the applicator and the formula, it's very light-weight.
March 24, 2019
Malmo, Malmo, SE
Age: 25-44
Purchased
3 weeks ago
Skin Tone
Fair
Skin Type
Dry
Acne Prone
This Product Is
Brightening
Long Lasting / Long Wearing
This Formula Is
Lightweight
Buildable
Not for the dewy look but still an amazing product
Absolutely loved only one thing to criticise, if you like to have a damp beauty blander when drying it off with towel it leaves stains good formula stays one and goes off really easily, not all that hydrating not the wet/dewy look from the foundation as expected but good product overall
March 24, 2019
Sheffield , Yorkshire , GB
Age: 15-24
Purchased
2 months ago
About Me:
Trendy Tartelette
Skin Tone
Medium
Skin Type
Dry
Oily
This Product Is
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Full Coverage
I think it’s a brilliant product
I loved how it made my skin look and feel it’s the best foundation I ever wore on my face.
March 24, 2019
Tipperary , Munster, IE
Age: 15-24
Purchased
3 weeks ago
About Me:
Basic Beauty
Skin Tone
Neutral
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Love this product!
I've been a long time user of Tarte's powder foundation but recently had found it to be drying out my skin. I started using this formula and I will never go back! Its great to find a product that doesn't irritate or dry out my sensitive skin. Highly recommend to anyone!
March 24, 2019
Buffalo, NY, US
Age: 25-44
Purchased
3 weeks ago
Skin Tone
Light
Skin Type
Dry
Acne Prone
This Product Is
Mattifying / Oil Absorbing
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Full Coverage
Worth a try
Great coverage. Natural looking. Not heavy. Would recommend getting a colour darker than you would usually choose. I’m fair skinned but could have used a little more colour.
March 23, 2019
Toronto, ON, CA
Age: 45-64
Purchased
3 weeks ago
About Me:
Skincare Obsessed
Skin Tone
Fair
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Brightening
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
LOVE IT!!!!
This foundation it amazing! I’ve always wanted to try the shape type foundation but I have super dry skin so this was incredible for it. It goes on amazing and stays amazing!
This review was collected as part of a promotion
March 23, 2019
Melbourne , VIC, AU
Age: 15-24
About Me:
Skincare Obsessed
Skin Tone
Medium
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
Non Greasy
Amazing!!!
I love this foundation so Easy to blend and it’s definitely perfect for dry skin!
This review was collected as part of a promotion
March 22, 2019
Green Bay , WI, US
Age: 25-44
Purchased
3 weeks ago
About Me:
Basic Beauty
Skin Tone
Tan
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Non Greasy
Buildable
Full Coverage
THE BOMB.COM
Great coverage
Left skin feeling hydrated
Stayed in place all day
Perfect colour match
March 21, 2019
London, London, GB
Age: 25-44
Purchased
3 weeks ago
About Me:
Pro Makeup Artist
Skin Tone
Fair
Skin Type
Combination
Acne Prone
This Formula Is
Full Coverage
Wish I Liked it
Being a really big fan of the shape tape concealer, I had very high expectations for this foundation. I’ve used it multiples time in my daily makeup routine and every time I use it, someone makes a comment about how they don’t they like the way my foundation looks. Personally, I think it looked beyond cakey and made my pores even more visible than they already were. Every time I’ve used it I’ve also used my shape tape conceler with it and I’m wondering if I should use another conceler. Not only would I used the foundation, but I also used a setting powder but it didn’t help.
March 21, 2019
Jacksonville , FL, US
Age: 15-24
About Me:
Basic Beauty