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shape tape hydrating foundation shape tape hydrating foundation

£33

Variations

  • Selected Shade: 8B porcelain beige (very fair skin with pink undertones)
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WHAT IT IS

Don’t hate, hydrate! This hypoallergenic, luminous-finish gel foundation featuring the same complexion-perfecting superpowers as shape tape concealer (link out) with an added boost of skin-smoothing, oil-free hydration will be your new bff.

WHAT IT DOES

  • Buildable coverage with luminous finish
  • Collagen & hyaluronic acid works to continuously hydrate, plump skin & refine pores
  • Won't crease, cake or fade

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

How To Use
  • Dab foundation directly to skin with applicator.
  • Apply three swipes of foundation to each cheek, two swipes to forehead, one down nose, and two on chin, then blend in circular motions.
  • For fuller coverage, apply additional swipes and blend until you’ve reached your desired level of coverage.
  • For best results, blend out with the shaper sponge (sold separately).

tarteist™ tip: Swatch the foundation on your jawline, blend it in & let it dry down before deciding on your ideal shade.

Why We Love It

It makes skin look dewy, healthy & flawless -- NEVER greasy or cakey.

CONSUMER PANEL RESULTS*

Immediately after application:

  • 100% said skin felt smoother & softer
  • 91% said skin felt more hydrated
  • 91% said skin appeared brighter
  • 94% said skin tone appeared more even
  • 91% saw a reduction in the appearance of dark spots.
  • 94% noticed a fresh & healthy-looking complexion
  • 94% saw fewer imperfections
  • 94% said this product felt lighter on their skin than other liquid foundation products

*Results based on consumer use study.

Ingredients

POWERED BY

  • hyaluronic acid: naturally-occurring ingredient in the human body which delivers moisture, firmness & suppleness to skin
  • collagen: helps plump the appearance of fine lines & wrinkles
  • vitamin C: antioxidant free radical fighter that helps prevent premature signs of aging & brightens skin

TARTELETTE APPROVED

  • hypoallergenic
  • tarte 12-hour power™
  • oil-free
  • dermatologist tested

net 30 mL / 1.01 Fl. Oz.

porcelain, fair beige, light-medium sand, medium sand, medium-tan sand, mahogany, deep honey, chestnut Ingredients: Water/Aqua/Eau, dimethicone, glycerin, PEG/PPG-18/18 dimethicone, octyldodecyl neopentanoate, butylene glycol, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, alcohol, acrylates crosspolymer, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499). ME111FL000021

fair-light neutral, light sand, light neutral, light-medium beige, light-medium honey, medium honey, medium neutral, medium-tan honey, tan sand, deep sand Ingredients: Water/Aqua/Eau, dimethicone, glycerin, octyldodecyl neopentanoate, butylene glycol, PEG/PPG-18/18 dimethicone, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, acrylates crosspolymer, alcohol, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891). ME111FL000011

Use it with
the shaper sponge
the shaper sponge
£18
  • Reviews
  • Q&A
4.4 / 5.0
1,281 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
834
268
86
44
49
Skin Tone
Light (386)
Fair (274)
Neutral (230)
Medium (219)
Skin Type
Combination (584)
Dry (554)
Normal (241)
Acne Prone (210)
This Product Is
Moisturizing / Hydrating (1091)
Long Lasting / Long Wearing (642)
Brightening (357)
Crease Resistant (317)
This Formula Is
Lightweight (886)
Buildable (634)
Full Coverage (455)
Non Greasy (435)
Skin Tone
Fair
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Brightening
This Formula Is
Lightweight
Buildable
Hydrating Foundation
I love how hydrating this foundation is! It’s medium coverage. I wish it was long lasting!
This review was collected as part of a promotion
February 18, 2019
Marysville, OH, US
Age: 25-44
Purchased
11 months ago
About Me:
Basic Beauty
Skin Tone
Light
Skin Type
Dry
This Product Is
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Not as hydrating as I’d like
This is an ok foundation it’s not my favourite and I would recommend the Rainforest of the Sea foundation anytime over this one. It’s not as hydrating as you think and is buildable. But I’ve used it and have been happy with the results.
February 17, 2019
Watford, Hertfordshire, GB
Age: 25-44
About Me:
Makeup Maven
Skin Tone
Medium
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Definitely recommend, especially if you have dry skin
Love it, I’ve never actually used foundation before but it felt like I didn’t have anything on at all
Matched my skin color perfectly
This review was collected as part of a promotion
February 17, 2019
WAUWATOSA, WI, US
Age: 25-44
Purchased
2 weeks ago
About Me:
Basic Beauty
Skin Type
Dry
Oily
This Product Is
Moisturizing / Hydrating
Brightening
This Formula Is
Lightweight
Non Greasy
Buildable
Incredible
This foundation is amazing for my skin it really hydrated my skin and hasn’t made me break out which is good. It stays on for long periods of times and can stand the heat which is a good thing.
This review was collected as part of a promotion
February 16, 2019
Narangba , Queensland , AU
Age: 15-24
About Me:
Skincare Obsessed
Skin Tone
Light
Skin Type
Dry
Combination
Not too sure
Didn’t have much coverage for me even though my skin is pretty clear
This review was collected as part of a promotion
February 15, 2019
Laval , QC, CA
Age: 25-44
Purchased
2 months ago
About Me:
Makeup Maven
Skin Tone
Medium
This Product Is
Long Lasting / Long Wearing
This Formula Is
Full Coverage
Amazing
I been looking something better and it wont dry out my skin..
This review was collected as part of a promotion
February 15, 2019
Tucson, AZ, US
Age: 25-44
Purchased
1 week ago
About Me:
Makeup Maven
Skin Tone
Light
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Brightening
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Buildable
Full Coverage
Perfect foundation!
Love this foundation! I have dry skin that won’t adapt to just any foundation but this one is perfect!! I also love the packaging!
This review was collected as part of a promotion
February 15, 2019
Ramallah, West Bank, PS
Age: 25-44
Purchased
3 weeks ago
About Me:
Trendy Tartelette
Skin Tone
Light
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
I really wanted something which does full coverage
This review was collected as part of a promotion
February 15, 2019
Perth, Wa, AU
Age: 15-24
Purchased
2 months ago
About Me:
Basic Beauty
Skin Tone
Light
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
This Formula Is
Full Coverage
Matches skin tone perfectly based off website recommendations
I purchased this product online not knowing if it would match my skin tone. The website was accurate in choosing the right tone! Also stays on for most of the day.
February 12, 2019
North Attleboro , MA, US
Age: 25-44
Purchased
1 month ago
About Me:
Trendy Tartelette
Skin Tone
Neutral
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
Wrinkle Minimizing
This Formula Is
Non Greasy
Amazing!!!!
Very subtle, balanced liquid that doesn’t make my skin dry. Love the formula
February 12, 2019
Melbourne , Victoria, AU
Age: 25-44
About Me:
Total Newbie