Images

base tape™ hydrating primer zoom product image zoom product image
base tape™ hydrating primer
base tape™ hydrating primer
base tape™ hydrating primer
play product video play product video

video

base tape™ hydrating primer
base tape™ hydrating primer

Details

base tape™ hydrating primer base tape™ hydrating primer

skincare priming serum 1.01 fl oz / 30 mL
€34

Promotions

  • VEGAN

Add to Bag

Add to cart options

Product Actions

Limit 6 per customer

Additional Information

Details

WHAT IT IS

Skincare priming serum is like a makeup magnet!

WHAT IT DOES

  • keeps skin hydrated for 12 hours
  • improves foundation application & extends wear
  • helps prevent makeup from caking in lines or pores
  • gives skin a smoother, plumper appearance
  • lightweight serum texture with coconut scent!

TARTELETTE TESTED*

  • Immediately before foundation application:
    • 97% said skin felt nourished & had a healthy glow
    • 97% said skin felt instantly hydrated & smoother
    • 100% said skin appeared hydrated & felt soft
  • Immediately after foundation:
    • 100% said it helped foundation apply more evenly
    • 97% said it helped skin look smoother under foundation
    • 97% saw an improvement in the appearance of fine lines
  • After 1 week of use:
    • 100% said product felt nourishing
    • 100% said skin felt & appeared hydrated throughout the day
    • 97% said skin felt softer & looked fresher
    • 97% said skin appeared smoother

*Based on a consumer perception study of 35 participants

CLINICAL RESULTS

  • 12-hour hydration*
  • extends the wear of foundation*
  • dermatologist tested
  • vegan

*based on a clinical study of 35 participants

SKINVIGORATING INGREDIENTS

  • coconut: nourishes to leave skin smooth & soft
  • jojoba: soothes & helps leave skin soft & supple 
  • centella asiatica: antioxidant, rich in amino acids, to hydrate
  • vitamin E: natural preservative that also acts as an emollient & antioxidant

 

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
4.7 / 5.0
1,155 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
920
163
45
13
14
Rated 5 out of 5
Great primer
The primer is nice and smells really good (like coconut). It feels hydrating on the skin and keeps the makeup in place. The texture is good as well.
This review was collected as part of a loyalty reward promotion
January 2, 2022
Oslo, Oslo, NO
Age: 15-24
Rated 5 out of 5
Best primer I’ve tried so far!
I love this hydrating primer! It’s so light weight, smells great and last all day!
This review was collected as part of a loyalty reward promotion
January 1, 2022
League City, TX, US
Age: 25-44
Purchased
1 month ago
About Me:
Trendy Tartelette
Rated 5 out of 5
My new favorite
When Tarte had a big sale just before Christmas I ordered the Hydrating Primer along with a few other travel size products to try. So far I've only opened this product and I am in love wtih it - it smells good (usually I don't use products with scent) and is so hydrating it make my skin looks great for my age (just turned 50. I will keep using and purchae more when I run out.
December 30, 2021
Minneapolis, MN, US
Age: 45-64
Purchased
1 month ago
About Me:
Skincare Obsessed
Rated 5 out of 5
Love Love Love
Love love love!
I ordered this with the face tape foundation and was so happy with my purchase! They work well together so if you’re thinking of buying the face tape foundation this product is the other pea to the pod.
This review was collected as part of a loyalty reward promotion
December 30, 2021
Yuma, AZ, US
Age: 25-44
Purchased
6 months ago
About Me:
Trendy Tartelette
Rated 5 out of 5
First time using it.
Very nice and smooth to apply. It moisturizer the skin too. I love it.
December 26, 2021
San Diego , CA, US
Age: 25-44
Purchased
1 month ago
Rated 5 out of 5
My favorite!
I've tried many primers. I usually use urban decay all nighter. I wanted to try something different. Tarte was having a sale and I needed more primer. My face has some dry spots and spots that make it hard for make up to stick. When I first tried this one I was so surprised at how light weight it was. Does not make my face look cakey and smells really good. Definitely keeps my face hydrated all day long. My face feels so much softer and looks better daily now even after just a short time using day after day. In the last year I've tried some many primers. Urban decay, glass, smashbox and few others . This one is a keeper . I would recommend to everyone no matter what your skin type is. Works great in warm and cold weather. Regular or dry skin even oily. 100% will be buying again every time I need primer!
This review was collected as part of a loyalty reward promotion
December 23, 2021
Belmar new jersey, NJ, US
Age: 25-44
Purchased
1 month ago
About Me:
Makeup Maven
Rated 5 out of 5
Love this Primer!!
It smells so good, it's like I'm on a tropical island every morning when I put it on. Not only is the scent amazing but it works amazing too! My makeup lasts so much longer when I use this and still looks good at the end of a workday. Highly recommend trying this primer out, especially if you like a coconut scent!
This review was collected as part of a loyalty reward promotion
December 10, 2021
Clarksburg, WV, US
Age: 15-24
About Me:
Basic Beauty
Rated 5 out of 5
The best
It was the best
This review was collected as part of a loyalty reward promotion
December 7, 2021
Pharr, TX, US
Age: 25-44
Purchased
1 month ago
About Me:
Total Newbie
Rated 5 out of 5
A fantastic purchase
Love this primer, it works great with any foundation.
This review was collected as part of a loyalty reward promotion
November 27, 2021
Laurencekirk , Scotland , GB
Age: 45-64
About Me:
Trendy Tartelette
Rated 5 out of 5
Great hydration
Love this although it is not y go to I still give it 5 stars ?? because it is very hydrating and does its job Very well and it also smells amazing
This review was collected as part of a loyalty reward promotion
November 26, 2021
Rosamond , CA, US
Age: 25-44
Purchased
1 year ago
About Me:
Makeup Maven