Vegan Friendly

270 Items

Vegan Friendly

What is vegan and cruelty free makeup?

Vegan beauty formulas & cruelty-free cosmetics made with natural ingredients, including our top-rated lip glosses!

Vegan face makeup is not formulated with any ingredients derived from animals or animal by-products.

Cruelty-free makeup is developed and produced without the use of any animal testing. At tarte, we sell many cruelty-free vegan makeup products.


Why use a vegan friendly makeup product?

While there are a variety of reasons someone might want to use makeup that is vegan, the main difference is that vegan makeup is not formulated with ingredients derived from animals or animal by-products.


vvegan cruelty free makeup from tarte

All tarte makeup is cruelty-free, and we have a wide range of vegan-friendly products. From foundation and concealer to eyeshadow and mascara, we have everything you need to look your best—and feel good doing it!

Some of our favorite vegan makeup products include our Amazonian clay 16-hour full coverage foundation, shape tape™ concealer & maracuja juicy lip balm. The foundation is perfect for those with sensitive skin, as it's made with natural ingredients that won't irritate your skin. And, our shape tape™ concealer is a great way to cover up any blemishes or dark circles, while maracuja juicy lip will plump the appearance of lips & drench them in moisture.

Of course, your vegan makeup collection isn't complete until you've got the perfect bronzer, eyeshadow & lipstick, too. Some favorites from our collection include:

breezy cream bronzer

 This beautiful bronzer is perfect for those seeking a just-back-from-the-beach glow. It's made with vegan & cruelty-free ingredients, & its waterproof buildable cream formula applies effortlessly.

sweet tarte™ glow blush

Swirled to perfection & baked by hand, this blush makes skin look radiant! It is made with a light reflecting formula & is super soft so that you can blend it seamlessly.

sweet tarte™ double shot eyeshadow palette

This eyeshadow is perfect for creating a variety of looks, from a natural everyday look to a glammed-up aesthetic. It includes 9 stunning shades & smells like your fave cinnamon dulce latte. Yum!

maneater™ after dark eyeshadow palette

Did your favorite mascara just become an eyeshadow palette? You’re not dreaming — it totally did! It includes 24 new shades: 11 mattes, 9 shimmers & 4 sheens & is formulated with Amazonian clay for a better, longer, truer wear. 

tartelette™ tubing mascara

This mascara is ideal for creating long lush lashes. It's made with skinvigorating™ ingredients like shea butter, castor oil & carnauba wax & includes a 360° lash extension comb with 296 bristles that separate and wrap each lash in lengthening "tubes" instead of weighing them down with layers of pigment.

maracuja juicy lipstick

Are you craving a rich, full-color lipstick that feels like a nourishing balm? Then, maracujua juicy lipstick is for you! This long-lasting, weightless formula is moisture-packed with maracuja and 10+ superfruits that will drench your lips in hydration.


shop tarte

We also have vegan makeup kits & vegan makeup sets, so that you can experiment with our different products to find your perfect match! We’re sure you’ll discover a new favorite. Shop today!