Tarte Gives Back

"We all rise together when we lift others up!"
Founder + CEO

Giving back has been at the core of our values since day 1, even when we were just starting out in a 1-bedroom apartment. We take pride in supporting causes close to our hearts like female empowerment, underserved communities, environmental conservancy, animal rescue, disaster relief & health & wellness initiatives. Learn more about tarte™ acts of kindness.

Good for your skin,
great for the community.

In sourcing ingredients like Amazonian clay & maracuja oil, CEO Maureen Kelly sought out cooperatives to work with to ensure that everything is harvested in a sustainable way, as well as to support & empower local communities where the ingredients are found.

A woman holding fruits

empowered women, empower women

We've partnered to help fund an all-female cooperative in the Rainforest to not only sustainably source ingredients, but provide local women with resources, skills & training to succeed & support their families.

hand squeezing maracuja into the tarte maracuja oil bottle

Maracuja Oil

Our all-female farming community in the Rainforest uses the seeds that would normally be discarded & cold-press them into maracuja oil. Not only does the product do good for your complexion - it also helps to empower a community of women & reduce our own carbon footprint.

hand squeezing maracuja into the tarte maracuja oil bottle

Amazonian Clay

Spanning 4,000 miles, the Amazon River collects highly nutritious plant & fruit matter as it runs its course, ultimately ending up in the river's basin, where the clay is at its highest nutrient concentration. We wait for the sun to naturally bake the clay, locking in the plant & fruit nutrients, then shave the clay down to a finely-milled powder to infuse in our high-performance natural™ formulas.

Giving back to the organizations close to our heart just got a lot easier.

2nd Annual Small
Business Awards
$300,000 for Black
Female Entrepreneurs

Less than 1% of venture-backed capital currently reaches Black-owned businesses*, & Black female startup founders have received just 0.34% of total venture capital spent in the US**.

Through the Shape Your Future™ Awards, tarte™ created pathways to accelerate the advancement of Black female-owned businesses. $300,000 awarded – $150,000 contributed by tarte Cosmetics & $150,000 pledged by Founder & CEO, Maureen Kelly, who has been committed to paying it forward to fellow entrepreneurs.

  • 6 awards of $25,000
  • 15 awards of $10,000

Each award recipient will receive ongoing, exclusive mentorship in Finance, Legal, PR, Social & Marketing to help grow & scale their businesses.

Check out our 2023 Honorees

2022: $150K in Small Business Awards

tarte™ awarded 30 female entrepreneurs funding to help take their businesses to the next level.

tarte™ labs will be an incubation center for entrepreneurs, creators & artists to gain access to tools to take their enterprises to the next level.

  • Business resource documents
  • Office spaces to create content
  • One-on-one mentorship
  • Business discussion spotlight (marketing, product development, sales, supply chain, investments)
  • Technology & finance support
  • tarte™ templates: media kits, business plans, emails, creator outreach, etc.
  • Winners of the small business awards will be the first cohorts for tarte™ labs

college students for tartelette u mentorship program wearing purple graduate hats

Our tartelette™ U mentorship program is packed with beauty-loving college students who receive insider access to the powerhouse tarte™ HQ team for 1:1 mentorship, new product launches & so much more!

students standing in a row with Maureen Kelley, CEO of Tarte

We partner with educators to provide much-needed school supplies to ensure the financial burden does not fall on them. We have cleared 1,500+ wishlists & counting, gifted 10,000+ products & Maureen Kelly donated $50,000 to the cause. Additionally, all Summer long we pamper educators at our Teacher Tuesday gifting suites at tarte HQ! tarte™ stands for teachers!

Add your wishlist!

group of girls posing for a photo to support the big ego leadership conference Big ego leadership conference applicants

Inspired by our confidence-boosting mascara, we hosted our first-ever leadership summit open to applicants 13-18 years old which featured motivational guest speakers & female-empowerment activities. At the conference, we also gave away scholarships to selected winners to help grow & shape their future! #MyBigEgo

Tarte President, Candace with a big ego leadership conference winner holding a check

Maureen holding check for donation to Potcake Place k9 rescue

Since our beginnings in 1999, being a cruelty-free brand has remained at the core of our values. We're all about spreading love to our furry friends, & donate to countless animal shelters, providing support & care all year long. Making a positive difference in the lives of animals brings us so much joy!