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shape tape™ ultra creamy concealer
America's number one concealer brand
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shape tape™ ultra creamy concealer
shape tape™ ultra creamy concealer
shape tape™ ultra creamy concealer
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shape tape™ ultra creamy concealer
shape tape™ ultra creamy concealer
shape tape™ ultra creamy concealer
shape tape™ ultra creamy concealer
shape tape™ ultra creamy concealer
shape tape™ ultra creamy concealer

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shape tape™ ultra creamy concealer shape tape™ ultra creamy concealer

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WHAT IT IS

Our iconic shape tape™ concealer, now with a built-in EYE CREAM for 24-hr hydration!

WHAT IT DOES

  • full coverage, natural moisturizing matte finish
  • ultra-nourishing prickly pear for 24-hr hydration
  • for all skin types, especially dry or mature skin
  • leaves skin looking hydrated, never dry or flat
  • creamy, cushiony formula won't cake or settle
  • skin looks smoother, plumper & more youthful
  • cushion tape™ technology helps smooth & reduce look of fine lines, wrinkles & pores
  • waterproof & 12-hr crease-proof
  • not ready to commit? shop travel-size


TARTELETTE™ TESTED*

  • 100% agree:
    • feels hydrating & lightweight
    • doesn’t look or feel dry or cakey
    • undereyes look smoother
    • looks natural on skin
    • makes you look less tired
    • covers dark circles & blemishes
    • would recommend to a friend
  • 97% said it doesn’t settle into lines
  • 94% said skin looks more youthful

*in a consumer panel study


CLINICAL RESULTS**

  • 24-hr hydration
  • 12-hr crease-proof
  • 12-hr wear
  • waterproof

**in a clinical study


SKINVIGORATING™ INGREDIENTS

  • hyaluronic acid: helps hydrate & plump
  • prickly pear: intensely moisturizes
  • ginseng: helps calm appearance of redness
  • vegan squalane: helps reduce look of fine lines & wrinkles
  • mango butter: helps moisturize & condition
  • avocado butter: brightens look of dark circles
  • shea butter: helps retain skin's elasticity
  • raspberry ketone: helps increase skin’s firmness
  • meadowsweet: acts as an anti-inflammatory

 

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
4.6 / 5.0
226 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
175
31
11
4
5
Skin Tone
Light (22)
Fair (16)
Neutral (12)
Medium (12)
Skin Type
Combination (39)
Dry (27)
Normal (15)
Wrinkles (10)
This Product Is
Long Lasting / Long Wearing (46)
Moisturizing / Hydrating (45)
Brightening (37)
Crease Resistant (22)
This Formula Is
Lightweight (45)
Full Coverage (34)
Buildable (31)
Non Greasy (23)
Rated 5 out of 5
Skin Tone
Light
Skin Type
Oily
Combination
This Product Is
Moisturizing / Hydrating
Brightening
Crease Resistant
This Formula Is
Lightweight
BEST!!!
My absolute favorite!! Blends perfectly!!
June 9, 2021
Festus , MO, US
Age: 25-44
About Me:
Makeup Maven
Rated 5 out of 5
Skin Tone
Neutral
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
Full Coverage
Great
This is a full coverage, non creasy concealer. It feels so smooth on and glides easily
This review was collected as part of a promotion
June 9, 2021
Ma, MA, US
Age: 25-44
Rated 5 out of 5
Skin Tone
Fair
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
favourite
my favourite concealer. dewy and hydrating. i have tried so many concealers but none other than this one looked good on my dry skin.
June 8, 2021
Swindon, wiltshire , GB
Age: 15-24
About Me:
Basic Beauty
Rated 5 out of 5
Skin Type
Dry
Wrinkles
This Product Is
Moisturizing / Hydrating
This Formula Is
Buildable
Love ultta creamy shape tape
I bought at Ulta and I reallly love the hydration and the coverage. It stays in place all day for me at work and does not rub off on to my mask
This review was collected as part of a promotion
June 7, 2021
Riverside , CA, US
Age: 45-64
About Me:
Skincare Obsessed
Rated 5 out of 5
Skin Type
Dry
This Product Is
Brightening
Long Lasting / Long Wearing
This Formula Is
Full Coverage
Love at first sight
I totally recommend this product. It lasts all day and has a great smooth finish
June 6, 2021
Menifee, CA, US
Age: 25-44
Purchased
1 month ago
Rated 5 out of 5
Skin Tone
Fair
Skin Type
Dry
Oily
Combination
Acne Prone
Wrinkles
This Product Is
Moisturizing / Hydrating
Brightening
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Full Coverage
Love love love
Great for textured undereyes that found the normal shape tape too dry
This review was collected as part of a promotion
June 6, 2021
Preston, Lancashire, GB
Age: 15-24
About Me:
Basic Beauty
Rated 4 out of 5
Skin Tone
Medium
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Brightening
Not as high coverage as regular shape tape
This concealer is definitely not as high coverage as the original shape tape. It does okay on covering my undereyes for minimal makeup days, but it doesn't cover them completely. It actually does very little to cover redness, though, and I've completely quit using it on the rest of my face. Combined with regular shape tape under my eyes, it does give good coverage and a nice finish... but my Multi-Use concealer from TF does that on its own, so I'd be unlikely to repurchase this.
This review was collected as part of a promotion
June 5, 2021
Sycamore, IL, US
Age: 25-44
About Me:
Basic Beauty
Rated 5 out of 5
Skin Tone
Light
Skin Type
Combination
This Product Is
Mattifying / Oil Absorbing
Long Lasting / Long Wearing
This Formula Is
Lightweight
Buildable
Full Coverage
LOVE
I love this concealer it’s the best for full coverage of dark circles and marks. It feels light on application and lasts for ages!
This review was collected as part of a promotion
June 4, 2021
London, London, GB
Age: 25-44
Rated 5 out of 5
Skin Tone
Light
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
Mattifying / Oil Absorbing
Brightening
Pore Minimizing
Wrinkle Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
This is the best Concealer ever! Such good coverage.
June 3, 2021
Mildura, Vic, AU
Age: 15-24
About Me:
Trendy Tartelette
Rated 5 out of 5
Skin Tone
Medium
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Full Coverage
Great coverage!
Nice product. Easy to use. Goes on smoothly. The wand makes it really easy to apply especially in sensitive areas like under eyes where the skin is delicate. Great coverage!
This review was collected as part of a promotion
June 3, 2021
Toronto , ON, CA
Age: 45-64
About Me:
Total Newbie