As many of you know, tarte is a natural brand that formulates with high-performance natural ™ ingredients. That being said I wanted to provide some more insight on what we mean when we talk about these HPN ingredients. Maureen Kelly (the Creator & CEO) scours the earth for nature’s secrets that will clinically correct your skin (whether it’s wrinkles, fine lines or moisture issues) while helping you look your best! Our newest products contain clay, but not just any clay: Amazonian White Clay! You’re probably wondering: what the heck is that and why should I care?

Amazonian white clay is nature’s most perfect ingredient. It works for ALL skin types. Yes, I said ALL—I know, we didn’t think it existed either! So, today I wanted to share all the deets on what exactly it is/does and why it must be the newest edition to your makeup bag.

While recently vacationing in Brazil (the tarte team is going back June 20!!), Maureen noticed that women of all ages had such flawless skin and healthy complexions. She was on a mission to determine their beauty secret. Enter nature’s most perfect ingredient: Amazonian clay.

A quick eco-history lesson: The Amazon River spans 4,000 miles in length, and as it flows it collects nutrient dense fruit and plant matter. At the most downstream region nutrients are at its highest concentration. At this location tarte extracts the purest clay sediments; and along the River’s edge, we refine the raw clay on-site while in its most active state. By using the sun’s natural heat we solidify the clay into blocks to sustain and protect the nutrient concentration. The clay is then shaved down into a finely-milled powder that can be carefully added to our high-performance natural™ formulas to gently balance and correct any skin concerns while simultaneously stimulating circulation.

So how does this multitasking and total skin balancing clay work for everyone?

  • Oily skin: removes surface oil to mattify skin
  • Dry skin: hydrates skin reducing the appearance of dryness and flakiness
  • For problem/redness/acne skin: helps correct and balance
  • Dull skin: improves the appearance of skin clarity and texture
  • All skin: Gives skin an overall smooth and even appearance

Well, this was a mouthful but it’s so important to know what your makeup is doing for you. Check out our new for summer 2010 emphasEYES™ clay shadow/liners & get your daily dose of white clay. A bunch of additional clay-packed tarte goodies can be found on our QVC.com page.

Xo, Kristin