Posts tagged green

green with envy

Good Ol’ St. Paddy’s day is just two days away. And while we admit to indulging in a shamrock shake or a green beer at least once, we’d like to shift the focus of the holiday from green colored beverges to kelly-colored fashions. When you add in the fact that emerald is the pantone color of the year, we decided to up the ante by hunting down some of the chicest–and priciest — to-die-for duds and accesories.

Here’s, products that turn us green with envy… More >

Jen’s Pick: The Kind Life

Sure, Alicia Silverstone broke into the Hollywood A-list playing a ditzy, spoiled teen in 1995’s box office hit Clueless, but her most important role has been as an advocate for environment protection and healthy living.

And while the 2009 release of  her book The Kind Diet ultimately cemented Alicia’s leadership  in both the healthy living and animal cruelty movements, nothing speaks to her commitment to these causes more than her amazing blog called The Kind Life. The blog offers tips and advice on ways to live greener, healthier and cruelty-free lives.

I personally love The Kind Life. It has an amazing following with a ton of interaction. Alicia does a lot of research on the topics she discusses and posts photos featuring people’s success stories in changing their lives and living green. After looking over the blog, I went straight to Amazon and purchased her book. As you know, green living is very important to me and I jump at any opportunity to incorporate new tips or advice into my daily life.

This is my shout out to Alicia Silverstone, a true Green Queen!

How are you fighting to care for our Earth and help diminish your carbon footprint?

 

 

 

Green Gifting

This holiday season make a conscious effort to gift green! With more options than ever, why wouldn’t you? Seriously, it’s just silly not to give green! I’ve pulled together a great group of eco-friendly items for everyone in your life; hopefully, you can find the perfect something for that special someone in your life.

  • the stocking stuffer: re-hydrate and reduce waste with the Bobble Bottle water bottle with filtration system
  • for him: a Sprout Watch, the band on this sleek chronograph watch is made from black corn resin
  • for her: tarte’s ring it in natural cheek stain trio and cocktail ring
  • for kids: Phresh Kids yoga mats are perfect for having fun and staying fit
  • for pets: enjoy a day outside playing fetch with 30 LOVE Eco balls

 

Happy Holidays!

xo,

Kristin

be green, be smart, be tarte!

WINNER UPDATE! Thank you for all of your amazing comments, the following winners were selected at random. Please e-mail your shipping information to Kristin@tartecosmetics.com and place ECOPURE in the subject line. Thanks!

Congrats:

Kellie comment #3, Lorraine comment #23, Kirsten comment #30, Pam comment #40 & Abbe comment #42!!

This week marks the 40th anniversary of Earth Day and what better time than the present to tell you a little more about tarte’s eco-friendly initiatives. I’ve decided to kick off our green chatter with one of our best packaging accomplishments and an industry first: EcoPure®.

Eco-what?!  For starters, did you know that it can take up to 80 years for plastic containers to breakdown? At the rate we consume and trash items…well, that’s a lot of buildup & every reason why we all need to be more aware. That’s why we originally launched our customer recycling program, but we wanted to do more. And in August 2009 we did exactly that with the launch of lifted™ natural eye primer.

This natural eye primer boasts high-performance natural™ ingredients like Ginseng & Firmitol™ and is clinically tested to tighten eyelids and decrease fine lines and wrinkles by 51% ten minutes post-application . So, why else is it on this eco-pedestal? Hello, EcoPure®.  The lifted™ component is made from plastic that is infused with EcoPure®, a recyclable, non-toxic resin-additive that allows plastics to completely biodegrade in less than 5 years!! I’d say that is pretty incredible. Lifted™ has an indefinite shelf-life and will only begin breaking down once it is placed in a landfill environment (i.e. not your beauty drawer).

Although we wish everything was made with the EcoPure® additive, it can be tricky. We are making our best attempts to continue to incorporate this breakthrough packaging material into the tarte line, as well as continuously explore all green packaging options.  In celebration of Earth Day we will be giving away a lifted™ to five lucky winners! To register all you have to do is share some recycling facts and tips below on the comment board with us. We’d love to hear what you’re doing to make this planet a greener place! Remember: be green, be smart, be tarte!

xo,

Kristin

Celebrate Earth Month!

At tarte we’re always trying to reduce our carbon footprint. In celebration of Earth Month, we wanted to tell you about some of our favorite brands that are also consciously helping to save our beautiful planet! Green, natural, sustainable & even vegan choices are easier and easier to come by these days & I’m not talking about itchy hemp & recycled plastic cola bottles (though some innovatively use that in their packaging). I chose glam gems, silk rompers and luxe beauty items that all have an environmental mission.  This April (and the other 11 months of the year) we encourage you to be eco-chic by making eco-conscious choices.

xo,

Kristin

Pictured Above:

 tarte’s lash hugger eco-friendly natural mascara: A natural mascara housed in a metalized tube composed of post-consumer recycled aluminum.

Gemma Redux Natalie Necklace: made from reclaimed vintage brass chains with reclaimed smokey chandelier crystals.

 Davines: quality hair care products created from high-grade natural ingredients, using only renewable energy

 Matt & Nat Chip Nappa Wallet:  100% recycled and  made of vegan leather

 Sparitual: vegan nail lacquers in trendy-worthy shades

 Edun Ziggy one piece: all Edun products invest in the development of a community-based value chain

Go Gorgeously Green with Tina Turnbow

The tarte team kicked-off Earth Month by celebrating our collaboration with Celebrity Makeup Artist and Green Beauty Expert, Tina Turnbow. The ‘Go Gorgeously Green’ event was held all day on Friday at Sephora 42nd & Madison, NYC. Using her tarte flower child collection, Tina gave gorgeous spring makeovers and provided customers with her expert tips and tricks from bridal beauty to an eco-friendly alternative for a smokey eye. Everyone had a great time & here are the pics to prove it. Follow tarte on Twitter and Facebook for regular event updates—we hope to see you at the next one!

xo,

Kristin

One-of-a-kind Beauty!

Happy Saint Patrick’s Day!! On this “green” holiday, we wanted to celebrate some rare beauties: Redheads! Did you know that only 4% of the population consists of true redheads? Whether strawberry or deep auburn, you’re quite a unique bunch. Red hair genes are often associated with creamy skin and freckles. We realize just because your locks are red that doesn’t necessarily mean you’re Irish, but for those that are—today, let’s embrace it!  Hair color, like eye color, has an impact on what makeup shades work best for you. This morning I consulted with tarte’s CEO Maureen Kelly (a true, fiery-redheaded beauty) & our tarte beauty gurus for some tips.

  • Complexion- If you have freckles, don’t try to cover them! Use a foundation to even out your skin tone, not cover up. Trying to mask freckles can often make your skin look dingy. Use a tinted moisturizer like smooth operator for an optimal base and follow up by lightly dusting with park ave princess mineral bronzer to warm up your look.
  • Cheeks- Avoid pink bases. Redheads look the best in peaches and corals. Some natural cheek stain suggestions: blissful, eco cheek, green siren or Maureen’s favorite, tipsy.
  • Eyes- Keep your ‘Irish eyes smiling’ with warm colors in coppers, browns, honeys and bronzes. Grays and blues are not for you. If you want a pop of color khaki’s and plums are the perfect shade for lining.
  • Lips- Reach for lippies in coral or blush shades with gold undertones.  Our faves for your pout are LipSurgence ™ natural lip stains in joy and enchanted and/or vitamin infused glosses in liquid sunshine & 40 winks—totally kissable!

 

We hope these tips and selections are perfect for you. As you can see in our montage above they work wonders on both Maureen & Hollywood’s Redheads!

Xo,

Kristin

Fall Trend Alert–GREEN!

I couldn’t be more excited because my favorite color is making its way into the limelight for fall: GREEN! I used to prefer more olive hues, but this season I’ll be walking the line of rich, earthy and forest versions. Everything from leather boots and fur-trimmed bombers to matte lacquered nails will be seeing green. During fall Fashion Week green was all over the runway and I particularly loved this fun punky 80’s-ish look from Louis Vuitton. Although, it’s a bit emerald I think it’s fabulous! If dressing green is a bit much for you all I can say is…incorporate with accessories! Try Rebecca Minkoff ‘clutch’, polish from OPI’S España collection or tarte’s infamous emphasEYES eyeliner. Go one step further and decorate the room with a Cire Trudon candle in odeur de lune (the scent of the moon). So as September rolls in and our tans fade, green proves a perfect match to our fair complexions—very enchanted forest.

xo,
Kristin

behind the scenes: tarte fall 08 photoshoot