{"title":"Mascara","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMascara is like a magic wand that boosts your confidence — a little swipe, \u0026amp; boom! From tarte, the #1 mascara brand, you're ready to take on the day with gorgeously amplified lashes. Whether you're keeping it natural, adding a bit of drama, or going for an open-eyed look, tarte has the best mascara for every vibe.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\n\u003cbr\u003eHow to find your perfect mascara\u003c\/h2\u003e\n\u003cp\u003eAre you forever searching for the 1? If you have short lashes, our lengthening mascaras will give you that fluttery look that’s even better than falsies. Got straight lashes? Try our curling mascaras for an open, lifted effect that lasts all day. For thin or sparse lashes, our volumizing mascaras deliver full, fluffy drama. \u0026amp; if your lashes need a little TLC, our conditioning ingredients will leave them looking stronger \u0026amp; healthier.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eOur \u003ca href=\"https:\/\/tartecosmetics.com\/products\/lights-camera-lashes-platinum-mascara\"\u003elights, camera, lashes platinum mascara\u003c\/a\u003e is the newest addition to the team. This game-changing tinted lash serum mascara is powered by our Platinum Lash Serum Cocktail — a nourishing blend of biotin, peptides, green tea, avocado, jojoba \u0026amp; olive oils — for fuller, stronger-looking lashes. It works like a mascara but nourishes like a serum, using its flick \u0026amp; flirt bristle brush to define \u0026amp; separate lashes for bombshell volume. Clinically proven to volumize, lengthen \u0026amp; curl, it offers 16-hr longwear \u0026amp; 24-hr flake-free, smudge-proof magic, so your serum-powered flutter stays flawless wherever the day (or night) takes you!\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eIf you’re all about extra length, \u003ca href=\"https:\/\/tartecosmetics.com\/products\/tartelette-xl-tubing-mascara\"\u003etartelette XL tubing mascara\u003c\/a\u003e is your go-to for lashes that go the distance. \u003cmeta charset=\"utf-8\"\u003eA back-to-back winner, it took home the\u003ca href=\"https:\/\/www.allure.com\/best-of-beauty-2024-winners\/eyes\"\u003e Allure Best of Beauty Award for Best Tubing Mascara\u003c\/a\u003e \u0026amp; was recognized by\u003ca href=\"https:\/\/www.hercampus.com\/style\/best-viral-products-2024-college-beauty-awards\/\"\u003e Her Campus\u003c\/a\u003e as one of the best viral products of 2024. This ultra-black formula works like a lash tint, wrapping each lash in lengthening \"tubes\" that outshine your best false eyelashes, making lashes look XL, lifted \u0026amp; defined. When it's time to remove, the tubes glide off effortlessly with just water — no tugging or pulling \u0026amp; less damage to your lashes. With 24-hr flake-free, smudge-proof wear \u0026amp; TLC complex (hello, niacinamide, biotin \u0026amp; panthenol!), it gives you thick, long, conditioned-looking lashes — so cancel your lash appointment now!\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eLooking for a more subtle tubing option? Try our \u003ca href=\"https:\/\/tartecosmetics.com\/products\/tartelette-tubing-mascara\"\u003etartelette tubing mascara\u003c\/a\u003e — it’s like lash extensions in a tube! \u003cmeta charset=\"utf-8\"\u003eNamed one of Oprah's Beauty O-wards Best Mascaras of 2025, this award-winning formula uses micro-tubing technology to wrap, lengthen \u0026amp; volumize each lash for fluffy, wispy results with a flake-free, smudge-proof hold that lasts up to 24-hrs. Plus, it removes effortlessly with makeup remover — no harsh scrubbing required. Available in black \u0026amp; brown, it’s enriched with lash-loving ingredients like shea butter, castor oil \u0026amp; carnauba wax to keep your lashes looking healthy.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eIf you’re after an instant eye-lift effect, \u003ca href=\"https:\/\/tartecosmetics.com\/products\/lights-camera-lashes-4-in-1-mascara\"\u003elights, camera, lashes 4-in-1 mascara\u003c\/a\u003e is like a push-up bra for your lashes! This 4-in-1 wonder volumizes, lengthens, curls \u0026amp; conditions for tartelettes who want it all, creating doll-like lashes that make a statement. The 360° magniLASH bristle wand is made of 2 brushes wound together, with short bristles for volume \u0026amp; longer ones for curl. Its deep, dark pigment amps up the definition, giving your eyes a lifted, striking look. For a softer, more natural vibe, it’s also available in brown, perfect for everyday wear. Plus, it comes in a \u003ca href=\"https:\/\/tartecosmetics.com\/products\/lights-camera-splashes-waterproof-mascara\"\u003ewaterproof formula\u003c\/a\u003e, so you’re ready for anything, rain or shine!\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eOur best-selling \u003ca href=\"https:\/\/tartecosmetics.com\/products\/maneater-mascara\"\u003emaneater mascara\u003c\/a\u003e went viral on TikTok \u0026amp; even snagged an Allure Best of Beauty Award. The molded brush has over 500 bristles to coat \u0026amp; separate each lash, delivering instant length, volume \u0026amp; curl for a look that rivals falsies. Perfect for any social butterfly, it offers 16-hrs of longwear to take you from day to night with confidence. For a softer, more natural look, try it in brown — perfect for enhancing lighter lashes or creating a more subtle, everyday vibe. This lash-boosting mascara is also available in a \u003ca href=\"https:\/\/tartecosmetics.com\/products\/maneater-waterproof-mascara\"\u003ewaterproof version\u003c\/a\u003e for those moments when you need extra staying power! Pair it with the rest of our maneater collection for fierce cat eyes \u0026amp; more purr-fect looks.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eFor the big, bold lash lovers, our \u003ca href=\"https:\/\/tartecosmetics.com\/products\/big-ego-vegan-mascara\"\u003ebig ego vegan mascara\u003c\/a\u003e brings the drama. This ultra-black, flake-free formula delivers 16-hr wear with serious lift, length \u0026amp; volume. It works wonders for all eye shapes, including almond eyes, round eyes, upturned eyes, monolid eyes, hooded eyes \u0026amp; more, ensuring everyone gets their boldest, most dramatic lashes yet. Plus, babassu oil, vitamin B5 \u0026amp; glycerin create a nourishing cocktail for your lashes. Big volume, no smudge, all vegan — this is a formula both you \u0026amp; your lashes will be obsessed with.\u003c\/p\u003e\n\u003ch2\u003eLash Primer\u003c\/h2\u003e\n\u003cp\u003eWant lashes that go the extra mile? Our \u003ca href=\"https:\/\/tartecosmetics.com\/products\/tartelette-tubing-lash-primer\"\u003etartelette™ tubing lash primer\u003c\/a\u003e is the ultimate first step for va-va-volume, length, \u0026amp; longwear. It works to boost the look of your natural lashes for even better mascara performance—especially when paired with our best-selling \u003ca href=\"https:\/\/tartecosmetics.com\/products\/tartelette-tubing-mascara\"\u003etartelette™ tubing mascara\u003c\/a\u003e. For the full effect at a great value, grab founder \u003ca href=\"https:\/\/tartecosmetics.com\/products\/itsmaureenkelly-lash-cocktail\"\u003eMaureen Kelly’s go-to lash cocktail.\u003c\/a\u003e\u003cbr\u003eThese are just a few of our favorites, but with our range, there’s truly a mascara \u0026amp; lash primer for everyone. From soft, fluffy lashes to bold, dramatic volume, tarte mascara will leave you looking fabulous \u0026amp; feeling fearless. Forget faux lashes \u0026amp; lash extensions — just a few swipes of tarte mascara are all you need!\u003cbr\u003eP.S. All our mascaras come in travel size, so you can take your lash game on the go!\u003cbr\u003eStill deciding?\u003c\/p\u003e\n\u003cp\u003eIf you’re unsure which tarte mascara is right for you, go to our \u003ca href=\"https:\/\/tartecosmetics.com\/pages\/mascara-quiz\"\u003emascara quiz \u003c\/a\u003e(you can also find it in our navigation menu under the “explore” tab). Play your cards right \u0026amp; you’ll end up with your forever mascara! You can order it right then \u0026amp; there online — no need to go to the store for in-person shopping. If you don’t absolutely love your purchase, return it for free within 30 days (United States customers only).\u003cbr\u003eNeed more help? You can always reach out to our \u003ca href=\"https:\/\/tartecosmetics.com\/pages\/faq\"\u003ecustomer service\u003c\/a\u003e team for information about your orders, returns, our terms \u0026amp; privacy, gift cards \u0026amp; more.\u003c\/p\u003e","products":[{"product_id":"gifted-amazonian-clay-mascara","title":"gifted™ Amazonian clay mascara","description":"\u003cdiv class=\"col-12 value content\" id=\"collapsible-description-short\"\u003e\n\u003cp\u003e\u003cspan\u003eGive the gift of lush lashes with gifted™ Amazonian clay smart mascara!\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 value content\" id=\"collapsible-details-long\"\u003e\u003c\/div\u003e","brand":"Tarte","offers":[{"title":"black","offer_id":52789599830038,"sku":"FG00552","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__gifted-amazonian-clay-mascara__01.jpg?v=1755709995"},{"product_id":"maneater-lash-curler-set","title":"maneater™ lash curler set","description":"\u003cdiv class=\"col-12 value content\" id=\"collapsible-description-short\"\u003e\n\u003cp\u003ePump up the volume with this limited-edition maneater™ lash curler \u0026amp; mascara set!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 value content\" id=\"collapsible-details-long\"\u003e\u003c\/div\u003e","brand":"Tarte","offers":[{"title":"multi","offer_id":52789601435670,"sku":"FG09232","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__maneater-lash-curler__01.jpg?v=1774635254"},{"product_id":"travel-size-lights-camera-lashes-4-in-1-mascara","title":"travel-size lights, camera, lashes™ 4-in-1 mascara","description":"\u003cp\u003eMeet the push-up bra for your lashes™, our first ever mascara! This 4-in-1 mascara volumizes, lengthens, curls \u0026amp; conditions lashes.\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"black","offer_id":52789602648086,"sku":"FG05311","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__846733033997__travel-size-lights-camera-lashes-black__1.jpg?v=1762804757"},{"product_id":"travel-size-maneater-mascara","title":"travel-size maneater™ mascara","description":"\u003cp\u003eLash out loud with head-turning volume \u0026amp; lashes that bring all the drama.\u003c\/p\u003e","brand":"Tarte Cosmetics","offers":[{"title":"black","offer_id":52789606842390,"sku":"FG05378","price":15.0,"currency_code":"USD","in_stock":true},{"title":"brown","offer_id":52789606875158,"sku":"FG13022","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__846733034888__travel-size-maneater-mascara-black__1.jpg?v=1774634968"},{"product_id":"maneater-waterproof-mascara","title":"maneater™ waterproof mascara","description":"\u003cdiv class=\"col-12 value content\" id=\"collapsible-description-short\"\u003e\n\u003cp\u003eLash out loud with waterproof, head-turning volume \u0026amp; lashes that bring all the drama.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 value content\" id=\"collapsible-details-long\"\u003e\u003c\/div\u003e","brand":"Tarte","offers":[{"title":"black","offer_id":52789607333910,"sku":"FG10304","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__waterproof-maneater-mascara__01.jpg?v=1774634875"},{"product_id":"travel-size-tartelette-tubing-mascara","title":"travel-size tartelette™ tubing mascara","description":"\u003cp\u003e\u003cspan\u003eLash extensions in a tube! Our 1st-ever tubing mascara with micro-tubing technology is like a cashmere wrap for your lashes. \u003c\/span\u003e\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"brown","offer_id":52789617983510,"sku":"FG13654","price":15.0,"currency_code":"USD","in_stock":true},{"title":"black","offer_id":52789618016278,"sku":"FG10410","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__846733082964__travel-size-tubing-mascara-black__01.jpg?v=1762804747"},{"product_id":"travel-size-tartelette-xl-tubing-mascara","title":"travel-size tartelette™ XL tubing mascara","description":"\u003cp\u003eRevolutionary XL tubing mascara with 24-hr flake free \u0026amp; smudge proof formula has lengthening “tubes” that wrap lashes for XL length, lift \u0026amp; lash love!\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"brown","offer_id":52789619916822,"sku":"FG14241","price":15.0,"currency_code":"USD","in_stock":true},{"title":"black","offer_id":52789619949590,"sku":"FG13322","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__197689014050__travel-size-tubing-xl-mascara-black__01.jpg?v=1762804885"},{"product_id":"travel-size-maneater-waterproof-mascara","title":"travel-size maneater™ waterproof mascara","description":"\u003cdiv class=\"col-12 value content\" id=\"collapsible-description-short\"\u003e\n\u003cp\u003eLash out loud with waterproof, head-turning volume \u0026amp; lashes that bring all the drama.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 value content\" id=\"collapsible-details-long\"\u003e\u003c\/div\u003e","brand":"Tarte","offers":[{"title":"black","offer_id":52789620834326,"sku":"FG10303","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__travel-size-waterproof-maneater-mascara__01.jpg?v=1774634881"},{"product_id":"travel-size-lights-camera-lashes-platinum-mascara","title":"travel-size lights, camera, lashes™ platinum mascara","description":"\u003cp\u003eGame-changing tinted lash serum mascara with our exclusive Platinum Lash Serum Cocktail for stronger- \u0026amp; healthier-looking lashes.\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"multi","offer_id":52789623160854,"sku":"FG14055","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__197689020358__travel-size-lights_-camera_-lashes-platinum-mascara-black__1.jpg?v=1762804833"},{"product_id":"tartelette-xl-tubing-mascara","title":"tartelette™ XL tubing mascara","description":"\u003cp\u003eRevolutionary XL tubing mascara with 24-hr flake free \u0026amp; smudge proof formula has lengthening “tubes” that wrap lashes for XL length, lift \u0026amp; lash love!\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"black","offer_id":52789626044438,"sku":"FG13234","price":28.0,"currency_code":"USD","in_stock":true},{"title":"brown","offer_id":52789626011670,"sku":"FG14238","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__197689013152__tubing-XL-mascara-black__01.jpg?v=1762804877"},{"product_id":"lights-camera-lashes-4-in-1-mascara","title":"lights, camera, lashes™ 4-in-1 mascara","description":"\u003cp\u003eMeet the push-up bra for your lashes™, our first ever mascara! This 4-in-1 mascara volumizes, lengthens, curls \u0026amp; conditions lashes.\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"black","offer_id":52789626077206,"sku":"FG00126","price":28.0,"currency_code":"USD","in_stock":true},{"title":"brown","offer_id":52789626109974,"sku":"FG10478","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__839437009726__lights-camera-lashes-mascara-black__01.jpg?v=1762804731"},{"product_id":"tartelette-tubing-mascara","title":"tartelette™ tubing mascara","description":"\u003cp\u003eLash extensions in a tube! Our 1st-ever tubing mascara with micro-tubing technology is like a cashmere wrap for your lashes! It wraps each lash in lengthening \"tubes\" instead of weighing them down with layers of pigment.\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"black","offer_id":52789626142742,"sku":"FG10409","price":28.0,"currency_code":"USD","in_stock":true},{"title":"brown","offer_id":52789626175510,"sku":"FG13653","price":28.0,"currency_code":"USD","in_stock":true},{"title":"electric blue","offer_id":58119349501974,"sku":"FG16302","price":28.0,"currency_code":"USD","in_stock":true},{"title":"magenta","offer_id":58119349534742,"sku":"FG16301","price":28.0,"currency_code":"USD","in_stock":true},{"title":"emerald green","offer_id":58119349567510,"sku":"FG16389","price":28.0,"currency_code":"USD","in_stock":true},{"title":"navy","offer_id":58119349600278,"sku":"FG16390","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__846733082957__tubing-mascara-black__01.jpg?v=1762804926"},{"product_id":"lights-camera-lashes-platinum-mascara","title":"lights, camera, lashes™ platinum mascara","description":"\u003cp\u003eGame-changing tinted lash serum mascara with our exclusive Platinum Lash Serum Cocktail for stronger- \u0026amp; healthier-looking lashes.\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"black","offer_id":52789626208278,"sku":"FG13856","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__197689020358__lights_-camera_-lashes-platinum-mascara-black__1.jpg?v=1762804988"},{"product_id":"big-ego-vegan-mascara","title":"big ego™ vegan mascara","description":"\u003cp\u003e\u003cspan\u003eLet your lashes be full of themselves with big ego™ vegan mascara!\u003c\/span\u003e\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"multi","offer_id":52789628305430,"sku":"FG05418","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__846733035236__big-ego-mascara-black__01.jpg?v=1762805008"},{"product_id":"opening-act-lash-primer","title":"opening act™ lash primer","description":"\u003cp\u003e\u003cspan\u003ePush up \u0026amp; prime your lashes with our opening act™ lash primer!\u003c\/span\u003e\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"multi","offer_id":52789631221782,"sku":"FG02361","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__846733012459__opening-act-lash-primer-white__01.jpg?v=1762804826"},{"product_id":"travel-size-big-ego-vegan-mascara","title":"travel-size big ego™ vegan mascara","description":"\u003cp\u003e\u003cspan\u003eLet your lashes be full of themselves with big ego™ vegan mascara!\u003c\/span\u003e\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"multi","offer_id":52789631418390,"sku":"FG05608","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__846733037582__travel-size-big-ego-mascara-black__01.jpg?v=1762804745"},{"product_id":"travel-size-opening-act-lash-primer","title":"travel-size opening act™ lash primer","description":"\u003cp\u003e\u003cspan\u003ePush up \u0026amp; prime your lashes with our opening act™ lash primer!\u003c\/span\u003e\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"multi","offer_id":52789631483926,"sku":"FG06763","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__travel-size-opening-act-lash-primer-white__01.jpg?v=1762805054"},{"product_id":"travel-size-tartelette-tubing-lash-primer","title":"travel-size tartelette™ tubing lash primer","description":"\u003cp\u003eThis white-tinted tubing primer boosts volume, length \u0026amp; lift while wrapping each lash in protective tubes for healthier- \u0026amp; stronger-looking lashes. Bonus: It makes mascara removal a breeze—no tugging or scrubbing!\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"multi","offer_id":53291537399830,"sku":"FG15483","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__197689037110__travel-size-tubing-primer-white__01.jpg?v=1762804849"},{"product_id":"tartelette-tubing-lash-primer","title":"tartelette™ tubing lash primer","description":"\u003cp\u003eThis white-tinted tubing primer boosts volume, length \u0026amp; lift while wrapping each lash in protective tubes for healthier- \u0026amp; stronger-looking lashes. 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