{"title":"Mascara","description":"\u003ch2\u003eHow to find your perfect mascara\u003c\/h2\u003e\n\u003cp\u003eAre you forever searching for the 1? If you have short lashes, our lengthening mascaras will give you that fluttery look that’s even better than falsies. Got straight lashes? Try our curling mascaras for an open, lifted effect that lasts all day. For thin or sparse lashes, our volumizing mascaras deliver full, fluffy drama. \u0026amp; if your lashes need a little TLC, our conditioning ingredients will leave them looking stronger \u0026amp; healthier.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eOur \u003ca href=\"https:\/\/tartecosmetics.com\/products\/lights-camera-lashes-platinum-mascara\"\u003elights, camera, lashes platinum mascara\u003c\/a\u003e is the newest addition to the team. This game-changing tinted lash serum mascara is powered by our Platinum Lash Serum Cocktail — a nourishing blend of biotin, peptides, green tea, avocado, jojoba \u0026amp; olive oils — for fuller, stronger-looking lashes. It works like a mascara but nourishes like a serum, using its flick \u0026amp; flirt bristle brush to define \u0026amp; separate lashes for bombshell volume. Clinically proven to volumize, lengthen \u0026amp; curl, it offers 16-hr longwear \u0026amp; 24-hr flake-free, smudge-proof magic, so your serum-powered flutter stays flawless wherever the day (or night) takes you!\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eIf you’re all about extra length, \u003ca href=\"https:\/\/tartecosmetics.com\/products\/tartelette-xl-tubing-mascara\"\u003etartelette XL tubing mascara\u003c\/a\u003e is your go-to for lashes that go the distance. \u003cmeta charset=\"utf-8\"\u003eA back-to-back winner, it took home the\u003ca href=\"https:\/\/www.allure.com\/best-of-beauty-2024-winners\/eyes\"\u003e Allure Best of Beauty Award for Best Tubing Mascara\u003c\/a\u003e \u0026amp; was recognized by\u003ca href=\"https:\/\/www.hercampus.com\/style\/best-viral-products-2024-college-beauty-awards\/\"\u003e Her Campus\u003c\/a\u003e as one of the best viral products of 2024. This ultra-black formula works like a lash tint, wrapping each lash in lengthening \"tubes\" that outshine your best false eyelashes, making lashes look XL, lifted \u0026amp; defined. When it's time to remove, the tubes glide off effortlessly with just water — no tugging or pulling \u0026amp; less damage to your lashes. With 24-hr flake-free, smudge-proof wear \u0026amp; TLC complex (hello, niacinamide, biotin \u0026amp; panthenol!), it gives you thick, long, conditioned-looking lashes — so cancel your lash appointment now!\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eLooking for a more subtle tubing option? Try our \u003ca href=\"https:\/\/tartecosmetics.com\/products\/tartelette-tubing-mascara\"\u003etartelette tubing mascara\u003c\/a\u003e — it’s like lash extensions in a tube! \u003cmeta charset=\"utf-8\"\u003eNamed one of Oprah's Beauty O-wards Best Mascaras of 2025, this award-winning formula uses micro-tubing technology to wrap, lengthen \u0026amp; volumize each lash for fluffy, wispy results with a flake-free, smudge-proof hold that lasts up to 24-hrs. Plus, it removes effortlessly with makeup remover — no harsh scrubbing required. Available in black \u0026amp; brown, it’s enriched with lash-loving ingredients like shea butter, castor oil \u0026amp; carnauba wax to keep your lashes looking healthy.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eIf you’re after an instant eye-lift effect, \u003ca href=\"https:\/\/tartecosmetics.com\/products\/lights-camera-lashes-4-in-1-mascara\"\u003elights, camera, lashes 4-in-1 mascara\u003c\/a\u003e is like a push-up bra for your lashes! This 4-in-1 wonder volumizes, lengthens, curls \u0026amp; conditions for tartelettes who want it all, creating doll-like lashes that make a statement. The 360° magniLASH bristle wand is made of 2 brushes wound together, with short bristles for volume \u0026amp; longer ones for curl. Its deep, dark pigment amps up the definition, giving your eyes a lifted, striking look. For a softer, more natural vibe, it’s also available in brown, perfect for everyday wear. Plus, it comes in a \u003ca href=\"https:\/\/tartecosmetics.com\/products\/lights-camera-splashes-waterproof-mascara\"\u003ewaterproof formula\u003c\/a\u003e, so you’re ready for anything, rain or shine!\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eOur best-selling \u003ca href=\"https:\/\/tartecosmetics.com\/products\/maneater-mascara\"\u003emaneater mascara\u003c\/a\u003e went viral on TikTok \u0026amp; even snagged an Allure Best of Beauty Award. The molded brush has over 500 bristles to coat \u0026amp; separate each lash, delivering instant length, volume \u0026amp; curl for a look that rivals falsies. Perfect for any social butterfly, it offers 16-hrs of longwear to take you from day to night with confidence. For a softer, more natural look, try it in brown — perfect for enhancing lighter lashes or creating a more subtle, everyday vibe. This lash-boosting mascara is also available in a \u003ca href=\"https:\/\/tartecosmetics.com\/products\/maneater-waterproof-mascara\"\u003ewaterproof version\u003c\/a\u003e for those moments when you need extra staying power! Pair it with the rest of our maneater collection for fierce cat eyes \u0026amp; more purr-fect looks.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eFor the big, bold lash lovers, our \u003ca href=\"https:\/\/tartecosmetics.com\/products\/big-ego-vegan-mascara\"\u003ebig ego vegan mascara\u003c\/a\u003e brings the drama. This ultra-black, flake-free formula delivers 16-hr wear with serious lift, length \u0026amp; volume. It works wonders for all eye shapes, including almond eyes, round eyes, upturned eyes, monolid eyes, hooded eyes \u0026amp; more, ensuring everyone gets their boldest, most dramatic lashes yet. Plus, babassu oil, vitamin B5 \u0026amp; glycerin create a nourishing cocktail for your lashes. Big volume, no smudge, all vegan — this is a formula both you \u0026amp; your lashes will be obsessed with.\u003c\/p\u003e\n\u003ch2\u003eLash Primer\u003c\/h2\u003e\n\u003cp\u003eWant lashes that go the extra mile? Our \u003ca href=\"https:\/\/tartecosmetics.com\/products\/tartelette-tubing-lash-primer\"\u003etartelette™ tubing lash primer\u003c\/a\u003e is the ultimate first step for va-va-volume, length, \u0026amp; longwear. It works to boost the look of your natural lashes for even better mascara performance—especially when paired with our best-selling \u003ca href=\"https:\/\/tartecosmetics.com\/products\/tartelette-tubing-mascara\"\u003etartelette™ tubing mascara\u003c\/a\u003e. For the full effect at a great value, grab founder \u003ca href=\"https:\/\/tartecosmetics.com\/products\/itsmaureenkelly-lash-cocktail\"\u003eMaureen Kelly’s go-to lash cocktail.\u003c\/a\u003e\u003cbr\u003eThese are just a few of our favorites, but with our range, there’s truly a mascara \u0026amp; lash primer for everyone. From soft, fluffy lashes to bold, dramatic volume, tarte mascara will leave you looking fabulous \u0026amp; feeling fearless. Forget faux lashes \u0026amp; lash extensions — just a few swipes of tarte mascara are all you need!\u003cbr\u003eP.S. All our mascaras come in travel size, so you can take your lash game on the go!\u003cbr\u003eStill deciding?\u003c\/p\u003e\n\u003cp\u003eIf you’re unsure which tarte mascara is right for you, go to our \u003ca href=\"https:\/\/tartecosmetics.com\/pages\/mascara-quiz\"\u003emascara quiz \u003c\/a\u003e(you can also find it in our navigation menu under the “explore” tab). Play your cards right \u0026amp; you’ll end up with your forever mascara! You can order it right then \u0026amp; there online — no need to go to the store for in-person shopping. If you don’t absolutely love your purchase, return it for free within 30 days (United States customers only).\u003cbr\u003eNeed more help? You can always reach out to our \u003ca href=\"https:\/\/tartecosmetics.com\/pages\/faq\"\u003ecustomer service\u003c\/a\u003e team for information about your orders, returns, our terms \u0026amp; privacy, gift cards \u0026amp; more.\u003c\/p\u003e","products":[{"product_id":"gifted-amazonian-clay-mascara","title":"gifted™ Amazonian clay mascara","description":"\u003cdiv class=\"col-12 value content\" id=\"collapsible-description-short\"\u003e\n\u003cp\u003e\u003cspan\u003eGive the gift of lush lashes with gifted™ Amazonian clay smart mascara!\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 value content\" id=\"collapsible-details-long\"\u003e\u003c\/div\u003e","brand":"Tarte","offers":[{"title":"black","offer_id":52789599830038,"sku":"FG00552","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__gifted-amazonian-clay-mascara__01.jpg?v=1755709995"},{"product_id":"maneater-lash-curler-set","title":"maneater™ lash curler set","description":"\u003cdiv class=\"col-12 value content\" id=\"collapsible-description-short\"\u003e\n\u003cp\u003ePump up the volume with this limited-edition maneater™ lash curler \u0026amp; mascara set!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 value content\" id=\"collapsible-details-long\"\u003e\u003c\/div\u003e","brand":"Tarte","offers":[{"title":"multi","offer_id":52789601435670,"sku":"FG09232","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__maneater-lash-curler__01.jpg?v=1774635254"},{"product_id":"travel-size-lights-camera-lashes-4-in-1-mascara","title":"travel-size lights, camera, lashes™ 4-in-1 mascara","description":"\u003cp\u003eMeet the push-up bra for your lashes™, our first ever mascara! This 4-in-1 mascara volumizes, lengthens, curls \u0026amp; conditions lashes.\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"black","offer_id":52789602648086,"sku":"FG05311","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__846733033997__travel-size-lights-camera-lashes-black__1.jpg?v=1762804757"},{"product_id":"travel-size-maneater-mascara","title":"travel-size maneater™ mascara","description":"\u003cp\u003eLash out loud with head-turning volume \u0026amp; lashes that bring all the drama.\u003c\/p\u003e","brand":"Tarte Cosmetics","offers":[{"title":"black","offer_id":52789606842390,"sku":"FG05378","price":15.0,"currency_code":"USD","in_stock":true},{"title":"brown","offer_id":52789606875158,"sku":"FG13022","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__846733034888__travel-size-maneater-mascara-black__1.jpg?v=1774634968"},{"product_id":"maneater-waterproof-mascara","title":"maneater™ waterproof mascara","description":"\u003cdiv class=\"col-12 value content\" id=\"collapsible-description-short\"\u003e\n\u003cp\u003eLash out loud with waterproof, head-turning volume \u0026amp; lashes that bring all the drama.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 value content\" id=\"collapsible-details-long\"\u003e\u003c\/div\u003e","brand":"Tarte","offers":[{"title":"black","offer_id":52789607333910,"sku":"FG10304","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__waterproof-maneater-mascara__01.jpg?v=1774634875"},{"product_id":"travel-size-tartelette-tubing-mascara","title":"travel-size tartelette™ tubing mascara","description":"\u003cp\u003e\u003cstrong\u003ewhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTry a mini of the #1 mascara* - tartelette™ tubing mascara aka lash extensions in a tube!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ewhy we love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis viral mascara is like a cashmere wrap for your lashes!  Infused with micro-tubing technology, it wraps each lash in lengthening \"tubes\" instead of weight them down with layers of pigment. It gives 24 hour flake-free, smudge proof wear + sweatproof to last all day long (tip: perfect for mature \u0026amp; hooded eyes!). It also removes in tubes with warm water, no rubbing or scrubbing. Tubing mascara is clinically proven to lengthen, volumize \u0026amp; curl** lashes + the 360° lash extension comb separates, lifts \u0026amp; creates fanned-out definition. It's infused with shea butter, castor oil \u0026amp; plant waxes to help condition \u0026amp; lift lashes.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003etartelette™ tested\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e24 hour flake-free, smudge-proof longwear\u003c\/li\u003e\n\u003cli\u003esweatproof + waterproof\u003c\/li\u003e\n\u003cli\u003e100% said this mascara made my lashes look fuller***\u003c\/li\u003e\n\u003cli\u003e100% saw longer, more volumized lashes**\u003c\/li\u003e\n\u003cli\u003evegan, ophthalmologist tested \u0026amp; safe for contact lens wearers\u003c\/li\u003e\n\u003cli\u003e***based on a consumer panel study of 36 subjects\u003c\/li\u003e\n\u003cli\u003e**based on a clinical study of 31 subjects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eskinvigorating™ ingredients\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eshea butter:\u003c\/strong\u003e moisturizes \u0026amp; conditions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ecastor oil:\u003c\/strong\u003e moisturizes, nourishes \u0026amp; gives shine to lashes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ecarnauba wax:\u003c\/strong\u003e helps lashes appear fuller\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eshades\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eblack\u003c\/li\u003e\n\u003cli\u003ebrown\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ealways formulated without: parabens • mineral oil • phthalates • triclosan • gluten \u0026amp; more\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Mascara by Brand, Dollar \u0026amp;amp; Unit Sales, January-December 2025\u003c\/em\u003e\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"black","offer_id":52789618016278,"sku":"FG10410","price":15.0,"currency_code":"USD","in_stock":true},{"title":"brown","offer_id":52789617983510,"sku":"FG13654","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__846733082964__travel-size-tubing-mascara-black__01.jpg?v=1762804747"},{"product_id":"travel-size-tartelette-xl-tubing-mascara","title":"travel-size tartelette™ XL tubing mascara","description":"\u003cp\u003eRevolutionary XL tubing mascara with 24-hr flake free \u0026amp; smudge proof formula has lengthening “tubes” that wrap lashes for XL length, lift \u0026amp; lash love!\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"black","offer_id":52789619949590,"sku":"FG13322","price":15.0,"currency_code":"USD","in_stock":true},{"title":"brown","offer_id":52789619916822,"sku":"FG14241","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__197689014050__travel-size-tubing-xl-mascara-black__01.jpg?v=1762804885"},{"product_id":"travel-size-maneater-waterproof-mascara","title":"travel-size maneater™ waterproof mascara","description":"\u003cdiv class=\"col-12 value content\" id=\"collapsible-description-short\"\u003e\n\u003cp\u003eLash out loud with waterproof, head-turning volume \u0026amp; lashes that bring all the drama.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 value content\" id=\"collapsible-details-long\"\u003e\u003c\/div\u003e","brand":"Tarte","offers":[{"title":"black","offer_id":52789620834326,"sku":"FG10303","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__travel-size-waterproof-maneater-mascara__01.jpg?v=1774634881"},{"product_id":"travel-size-lights-camera-lashes-platinum-mascara","title":"travel-size lights, camera, lashes™ platinum mascara","description":"\u003cp\u003eGame-changing tinted lash serum mascara with our exclusive Platinum Lash Serum Cocktail for stronger- \u0026amp; healthier-looking lashes.\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"multi","offer_id":52789623160854,"sku":"FG14055","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__197689020358__travel-size-lights_-camera_-lashes-platinum-mascara-black__1.jpg?v=1762804833"},{"product_id":"tartelette-xl-tubing-mascara","title":"tartelette™ XL tubing mascara","description":"\u003cp\u003eRevolutionary XL tubing mascara with 24-hr flake free \u0026amp; smudge proof formula has lengthening “tubes” that wrap lashes for XL length, lift \u0026amp; lash love!\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"black","offer_id":52789626044438,"sku":"FG13234","price":28.0,"currency_code":"USD","in_stock":true},{"title":"brown","offer_id":52789626011670,"sku":"FG14238","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__197689013152__tubing-XL-mascara-black__01.jpg?v=1762804877"},{"product_id":"lights-camera-lashes-4-in-1-mascara","title":"lights, camera, lashes™ 4-in-1 mascara","description":"\u003cp\u003eMeet the push-up bra for your lashes™, our first ever mascara! This 4-in-1 mascara volumizes, lengthens, curls \u0026amp; conditions lashes.\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"black","offer_id":52789626077206,"sku":"FG00126","price":28.0,"currency_code":"USD","in_stock":true},{"title":"brown","offer_id":52789626109974,"sku":"FG10478","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__839437009726__lights-camera-lashes-mascara-black__01.jpg?v=1762804731"},{"product_id":"tartelette-tubing-mascara","title":"tartelette™ tubing mascara","description":"\u003cp\u003e\u003cstrong\u003ewhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMeet the #1 mascara* - tartelette™ tubing mascara aka lash extensions in a tube!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ewhy we love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis viral mascara is like a cashmere wrap for your lashes!  Infused with micro-tubing technology, it wraps each lash in lengthening \"tubes\" instead of weight them down with layers of pigment. It gives 24 hour flake-free, smudge-proof wear + sweatproof to last all day long (tip: perfect for mature \u0026amp; hooded eyes!). It also removes in tubes with warm water, no rubbing or scrubbing. Tubing mascara is clinically proven to lengthen, volumize \u0026amp; curl** lashes + the 360° lash extension comb separates, lifts \u0026amp; creates fanned-out definition. It's infused with shea butter, castor oil \u0026amp; plant waxes to help condition \u0026amp; lift lashes. Vegan, cruelty-free, ophthalmologist tested \u0026amp; safe for contact lens wearers. Looking for on-the-go? Shop \u003ca href=\"https:\/\/tartecosmetics.com\/products\/travel-size-tartelette-tubing-mascara\"\u003etravel-size\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003etartelette™ tested\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e24 hour flake-free, smudge-proof longwear\u003c\/li\u003e\n\u003cli\u003esweatproof + waterproof\u003c\/li\u003e\n\u003cli\u003e100% said this mascara made my lashes look fuller***\u003c\/li\u003e\n\u003cli\u003e100% saw longer, more volumized lashes**\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eskinvigorating™ ingredients\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eshea butter:\u003c\/strong\u003e moisturizes \u0026amp; conditions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ecastor oil:\u003c\/strong\u003e moisturizes, nourishes \u0026amp; gives shine to lashes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ecarnauba wax:\u003c\/strong\u003e helps lashes appear fuller\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eshades\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eblack\u003c\/li\u003e\n\u003cli\u003ebrown\u003c\/li\u003e\n\u003cli\u003enavy\u003c\/li\u003e\n\u003cli\u003eelectric blue\u003c\/li\u003e\n\u003cli\u003emagenta\u003c\/li\u003e\n\u003cli\u003eemerald green\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ealways formulated without: parabens • mineral oil • phthalates • triclosan • gluten \u0026amp; more\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Mascara by Brand, Dollar \u0026amp; Unit Sales, January-December 2025\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e***based on a consumer panel study of 36 subjects\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e**based on a clinical study of 31 subjects\u003c\/em\u003e\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"black","offer_id":52789626142742,"sku":"FG10409","price":28.0,"currency_code":"USD","in_stock":true},{"title":"brown","offer_id":52789626175510,"sku":"FG13653","price":28.0,"currency_code":"USD","in_stock":true},{"title":"electric blue","offer_id":58119349501974,"sku":"FG16302","price":28.0,"currency_code":"USD","in_stock":true},{"title":"magenta","offer_id":58119349534742,"sku":"FG16301","price":28.0,"currency_code":"USD","in_stock":true},{"title":"emerald green","offer_id":58119349567510,"sku":"FG16389","price":28.0,"currency_code":"USD","in_stock":true},{"title":"navy","offer_id":58119349600278,"sku":"FG16390","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__846733082957__tubing-mascara-black__01.jpg?v=1762804926"},{"product_id":"lights-camera-lashes-platinum-mascara","title":"lights, camera, lashes™ platinum mascara","description":"\u003cp\u003eGame-changing tinted lash serum mascara with our exclusive Platinum Lash Serum Cocktail for stronger- \u0026amp; healthier-looking lashes.\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"black","offer_id":52789626208278,"sku":"FG13856","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__197689020358__lights_-camera_-lashes-platinum-mascara-black__1.jpg?v=1762804988"},{"product_id":"opening-act-lash-primer","title":"opening act™ lash primer","description":"\u003cp\u003e\u003cspan\u003ePush up \u0026amp; prime your lashes with our opening act™ lash primer!\u003c\/span\u003e\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"multi","offer_id":52789631221782,"sku":"FG02361","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__846733012459__opening-act-lash-primer-white__01.jpg?v=1762804826"},{"product_id":"travel-size-opening-act-lash-primer","title":"travel-size opening act™ lash primer","description":"\u003cp\u003e\u003cspan\u003ePush up \u0026amp; prime your lashes with our opening act™ lash primer!\u003c\/span\u003e\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"multi","offer_id":52789631483926,"sku":"FG06763","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__travel-size-opening-act-lash-primer-white__01.jpg?v=1762805054"},{"product_id":"tarte-locked-in-duo","title":"tarte locked in duo","description":"\u003cp\u003eLock in \u0026amp; get Life Lock™ hydrating setting spray for just $10 when you buy the award-winning tartelette™ tubing mascara! $60 value for $38.\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"multi","offer_id":52893187964950,"sku":"BND3207","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__tarte-locked-in-duo__01.jpg?v=1747949588"},{"product_id":"plumped-up-lashes-lips-bundle","title":"plumped up lashes \u0026 lips bundle","description":"\u003cp\u003eGet a tartelette™ XL tubing mascara for just $10 when you buy maracuja juicy plumping lip oil!\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"multi","offer_id":52893188194326,"sku":"BND3029","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__plumped-up-lashes-lips-bundle__01.jpg?v=1747948753"},{"product_id":"travel-size-tartelette-tubing-lash-primer","title":"travel-size tartelette™ tubing lash primer","description":"\u003cp\u003eThis white-tinted tubing primer boosts volume, length \u0026amp; lift while wrapping each lash in protective tubes for healthier- \u0026amp; stronger-looking lashes. Bonus: It makes mascara removal a breeze—no tugging or scrubbing!\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"multi","offer_id":53291537399830,"sku":"FG15483","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__travel-size-tubing-primer__01.jpg?v=1784143481"},{"product_id":"itsmaureenkelly-lash-cocktail","title":"@itsmaureenkelly lash cocktail","description":"\u003cp\u003e\u003cspan\u003eGet the 1st ever tubing primer with a FREE best-selling tartelette™ tubing mascara in @itsmaureenkelly’s iconic lash serum duo!\u003c\/span\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"multi","offer_id":53291537432598,"sku":"BND3225","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__itsmaureenkelly-lash-cocktail__01.jpg?v=1782397500"},{"product_id":"tartelette-tubing-lash-primer","title":"tartelette™ tubing lash primer","description":"\u003cp\u003eThis white-tinted tubing primer boosts volume, length \u0026amp; lift while wrapping each lash in protective tubes for healthier- \u0026amp; stronger-looking lashes. Bonus: It makes mascara removal a breeze—no tugging or scrubbing!\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"multi","offer_id":53291537989654,"sku":"FG15068","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__tubing-primer__01.jpg?v=1784143020"},{"product_id":"maneater-mascara","title":"maneater™ mascara","description":"\u003cp\u003eLash out loud with head-turning volume \u0026amp; lashes that bring all the drama.\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"black","offer_id":53291540447254,"sku":"FG03050","price":28.0,"currency_code":"USD","in_stock":true},{"title":"brown","offer_id":53291540480022,"sku":"FG12976","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__846733016082__maneater-mascara-black__1.jpg?v=1774635167"},{"product_id":"lime-coded-tartelette-tubing-mascara","title":"lime-coded tartelette™ tubing mascara","description":"\u003cp\u003eLime-coded lash extensions in a tube! The viral tubing mascara you love, now packaged with a twist of lime.\u003c\/p\u003e","brand":"Tarte Cosmetics","offers":[{"title":"lime","offer_id":62391259136369,"sku":"FG17298","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__limited-edition-lime-tartelette_-XL-tubing-mascara__01.jpg?v=1767996145"},{"product_id":"line-define-xl-tubing-mascara-double-take-eyeliner-duo-free-charm","title":"line \u0026 define XL tubing mascara \u0026 double take eyeliner duo + FREE charm","description":"\u003cdiv class=\"ewa-rteLine\"\u003eBuy the viral tartelette™ XL tubing mascara from the #1 mascara brand* \u0026amp; get the limited-edition double take eyeliner + charm for just $5!\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e","brand":"Tarte","offers":[{"title":"multi","offer_id":62906600685937,"sku":"BND3318","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__tubing-XL-double-take-bundle__01.jpg?v=1769530626"},{"product_id":"1-tubing-mascara-liquid-eyeliner-duo","title":"#1 tubing mascara \u0026 liquid eyeliner duo","description":"\u003cp\u003e\u003cspan\u003eGet the brand NEW tubing liquid liner for 50% off when you buy XL tubing mascara from the #1 mascara brand!*\u003c\/span\u003e\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"multi","offer_id":63565302727025,"sku":"BND3343","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__tubing-xl-tubing-liquid-liner-bundle__01.jpg?v=1779830399"},{"product_id":"limited-edition-tartelette-tubing-mascara","title":"limited-edition tartelette™ tubing mascara","description":"\u003cp\u003e\u003cstrong\u003ewhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSpotted: the #1 mascara* decked out for the holiday season with tarte's limited-edition tartelette™ tubing mascara.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ewhy we love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe #1 mascara* all dressed up for the holidays with a limited-edition iced-out cap. tartelette™ tubing mascara wraps each lash in lengthening \"tubes\" instead of weighing them down with layers of pigment. it's clinically proven length, volume \u0026amp; curl** + 24-hr flake-free \u0026amp; smudge-proof wear. It's packed with conditioning shea butter \u0026amp; castor oil + lifting plant waxes. With 1 swipe, it removes in tubes with warm water - no rubbing or scrubbing. The 360° molded brush separates \u0026amp; lifts for fanned-out definition. Packaged with a to\/from tag, this is the perfect stocking stuffer for anyone on your list.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003etartelette\u003cspan\u003e™\u003c\/span\u003e tested\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cul\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\u003cspan\u003esweatproof \u0026amp; waterproof\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\u003cspan\u003e24-hour longwear, flake-free \u0026amp; smudge-proof\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\u003cspan\u003e100% saw longer, more volumized lashes**\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\u003cspan\u003e100% said this mascara made my lashes look fuller***\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\u003cspan\u003eophthalmologist tested + safe for contact lens wearers\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e**based on a clinical study of 31 subjects\u003cbr\u003e***based on a consumer panel study of 36 subjects\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eskinvigorating™ ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cul\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eshea butter: \u003c\/strong\u003emoisturizes \u0026amp; conditions\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003ecastor oil: \u003c\/strong\u003emoisturizes, nourishes \u0026amp; gives shine to lashes\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003ecarnauba wax: \u003c\/strong\u003ehelps lashes appear fuller\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003ealways formulated without: parabens • mineral oil • phthalates • triclosan • gluten \u0026amp; more\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Makeup Mascara by Product, Dollar \u0026amp; Unit Sales, July 2025 – June 2026\u003c\/em\u003e\u003c\/p\u003e","brand":"Tarte Cosmetics","offers":[{"title":"multi","offer_id":64310407758193,"sku":"FG17627","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__limited-edition-tartelette_-tubing-mascara__01.jpg?v=1786982869"},{"product_id":"eyes-on-me-mascara-liner-clutch","title":"eyes on me mascara \u0026 liner clutch","description":"\u003cp\u003e\u003cstrong\u003ewhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAll eyes on me with tarte™'s 4 piece mascara set: 2 are FREE + reusable clutch that’s ready to hit the town from the #1 mascara brand*. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ewhy we love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFrom the #1 mascara brand*: 4 full-size best-sellers, 2 FREE + a FREE reusable clutch. Prep with the viral white-tinted tartelette™ tubing primer, boosting volume, length \u0026amp;amp; lift for healthier \u0026amp; stronger-looking lashes. Get both tartelette™ tubing \u0026amp;amp; XL tubing mascaras for 24-hr flake-free \u0026amp;amp; smudge proof longwear - keep 1 \u0026amp; gift 1! Tubing mascara wraps each lash in lengthening \"tubes\" for an instant lash extension effect. All 3 remove in tubes with warm water, no rubbing or scrubbing. Plus, tartelette™ quick stick waterproof gel eyeliner adds instant definition to any look. All 4 vegan gifts are packed inside a reusable clutch, doubling as your go-to holiday accessory, sized to fit your phone, ID, credit card \u0026amp; touchup routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003etartelette\u003cspan\u003e™\u003c\/span\u003e tested\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003etartelette™ tubing primer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% said it made my lashes look longer, healthier \u0026amp; more lifted*\u003c\/li\u003e\n\u003cli\u003e100% said their mascara didn’t smudge when using this primer*\u003c\/li\u003e\n\u003cli style=\"font-style: italic;\"\u003e\u003cem\u003e*based on a consumer panel study of 34 subjects\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003etartelette™ tubing mascara\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e24 hour flake-free, smudge-proof \u0026amp; longwear\u003c\/li\u003e\n\u003cli\u003esweatproof \u0026amp; waterproof\u003c\/li\u003e\n\u003cli\u003e100% said it made my lashes look fuller*\u003c\/li\u003e\n\u003cli style=\"font-style: italic;\"\u003e\u003cem\u003e*based on a consumer panel study of 36 subjects\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003etartelette™ XL tubing mascara\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e24 hour flake-free, smudge-proof \u0026amp; longwear + sweatproof\u003c\/li\u003e\n\u003cli\u003e100% said it makes it look like I have lash extensions \u0026amp;amp; my lashes look longer, lifted, fluttery \u0026amp; voluminous*\u003c\/li\u003e\n\u003cli\u003e100% said it’s my new favorite mascara \u0026amp; would recommend to a friend*\u003c\/li\u003e\n\u003cli style=\"font-style: italic;\"\u003e\u003cem\u003e*based on a consumer panel study of 32 subject\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ewhat you get\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"ewa-rteLine\"\u003etartelette™ tubing mascara in black\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003etartelette™ XL tubing mascara in black\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003etartelette™ lash primer\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003etartelette™ quick stick liner in black\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ealways formulated without: parabens • mineral oil • phthalates • triclosan • gluten \u0026amp; more\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Mascara by Brand, Dollar \u0026amp; Unit Sales, January-December 2025\u003c\/em\u003e\u003c\/p\u003e","brand":"Tarte Cosmetics","offers":[{"title":"multi","offer_id":64310410445169,"sku":"FG17587","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__eyes-on-me-mascara-_-liner-clutch__01.jpg?v=1786742145"},{"product_id":"limited-edition-tartelette-xl-tubing-mascara-holiday","title":"limited-edition tartelette™ XL tubing mascara","description":"\u003cp\u003e\u003cstrong\u003ewhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe #1 mascara brand* is ready to make an eye-conic holiday entrance with tarte's limited-edition tartelette™ XL tubing mascara. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ewhy we love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe lash icon from the #1 mascara brand* is ready for its holiday makeover. tartelette™ XL tubing mascara wraps each lash in lengthening \"tubes\" instead of weighing them down with layers of pigment. The TLC complex with niacinamide, biotin \u0026amp;amp; panthenol help lashes look thicker, longer \u0026amp; more conditioned. Plus, it's 24-hr flake-free \u0026amp; smudge-proof wear, plus sweatproof. With 1 swipe, it removes in tubes with warm water - no rubbing or scrubbing. The 360° molded brush separates \u0026amp; lifts for fanned-out definition. Packaged with a to\/from tag, this is the perfect stocking stuffer for anyone on your list.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003etartelette\u003cspan\u003e™\u003c\/span\u003e tested\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cul\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\u003cspan\u003esweatproof\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\u003cspan\u003e24-hr flake-free \u0026amp; smudge-proof wear\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\u003cspan\u003e100% said it looks like I have lash extensions*\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\u003cspan\u003e100% said my lashes look longer, lifted, fluttery \u0026amp; voluminous*\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\u003cspan\u003e100% said it’s my new favorite mascara \u0026amp; would recommend to a friend*\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\u003cspan\u003eophthalmologist tested + safe for contact lens wearers\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*based on a consumer panel of 32 subjects\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eskinvigorating™ ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cul\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eshea butter: \u003c\/strong\u003emoisturizes \u0026amp; conditions\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003ecastor oil:\u003c\/strong\u003e moisturizes, nourishes \u0026amp; gives shine to lashes\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003ecarnauba wax: \u003c\/strong\u003ehelps lashes appear fuller\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eTLC complex: \u003c\/strong\u003eniacinamide, biotin \u0026amp; panthenol give the look of thicker, longer, more conditioned lashes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003ealways formulated without: parabens • mineral oil • phthalates • triclosan • gluten \u0026amp; more\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Mascara by Brand, Dollar \u0026amp; Unit Sales, January-December 2025\u003c\/em\u003e\u003c\/p\u003e","brand":"Tarte Cosmetics","offers":[{"title":"multi","offer_id":64310428696945,"sku":"FG17628","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__limited-edition-tartelette_-XL-tubing-mascara__01.jpg?v=1786983257"},{"product_id":"limited-edition-lights-camera-lashes-platinum-mascara","title":"limited-edition lights, camera, lashes™ platinum mascara","description":"\u003cp\u003e\u003cstrong\u003ewhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe tarte™ limited-edition lights, camera, lashes™ platinum mascara + FREE charm from the #1 mascara brand* is a must on our wishlist this holiday season.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ewhy we love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGet the tinted lash serum mascara from the #1 mascara brand* with a FREE charm for the holidays. lights, camera, lashes™ platinum mascara works like a mascara, nourishes like a serum. It has 16 hour longwear, 24-hour flake-free \u0026amp; smudge-proof magic + sweatproof wear. Platinum Lash Serum Cocktail promotes stronger- \u0026amp; healthier-looking lashes. The bristle brush builds extreme volume, length \u0026amp;amp; curl in every swipe. The FREE heart charm is removable to clip onto bags, keychains \u0026amp;amp; more! Just bow \u0026amp; go™ with to \u0026amp; from tag on the box for easy gifting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003etartelette\u003cspan\u003e™\u003c\/span\u003e tested\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cul\u003e\n\u003cli class=\"ewa-rteLine\"\u003e100% said this mascara made my lashes look fuller \u0026amp; lifted*\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e100% said this mascara made my lashes more voluminous \u0026amp; curled*\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003eophthalmologist tested + safe for contact lens wearers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e*based on a consumer panel study of 33 subjects\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eskinvigorating™ ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cul\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003ePlatinum Lash Serum Cocktail: \u003c\/strong\u003ebiotin, peptides, green tea, avocado, jojoba \u0026amp; olive oils for stronger- \u0026amp; healthier-looking lashes\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003evitamin B5:\u003c\/strong\u003e moisturizes lashes\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003evitamin E:\u003c\/strong\u003e nourishes \u0026amp; conditions\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003evitamin C: \u003c\/strong\u003ehelps boost shine\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003esaw palmetto extract: \u003c\/strong\u003ehelps support fuller-looking lashes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003ealways formulated without: parabens • mineral oil • phthalates • triclosan • gluten \u0026amp; more\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Mascara by Brand, Dollar \u0026amp; Unit Sales, January-December 2025\u003c\/em\u003e\u003c\/p\u003e","brand":"Tarte Cosmetics","offers":[{"title":"multi","offer_id":64310428762481,"sku":"FG17692","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/common__limited-edition-lights_-camera_-lashes_-platinum-mascara__01.jpg?v=1787078142"}],"url":"https:\/\/tartecosmetics.com\/en-cn\/collections\/mascara.oembed","provider":"Tarte Cosmetics","version":"1.0","type":"link"}