{"title":"under $25","description":null,"products":[{"product_id":"travel-size-amazonian-clay-12-hour-blush","title":"travel-size Amazonian clay 12-hour blush","description":"\u003cdiv class=\"ewa-rteLine\"\u003eFan fave blush for a just-pinched flush that lasts all day!\u003c\/div\u003e","brand":"Tarte","offers":[{"title":"paaarty","offer_id":52729851183126,"sku":"FG12681","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__197689006642__travel-size-Amazonian-clay-12-hour-blush-paaarty__01.jpg?v=1762805082"},{"product_id":"maracuja-juicy-lip-liner","title":"maracuja juicy lip liner","description":"\u003cp\u003e\u003cstrong\u003ewhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn ultra-creamy lip liner with a custom lip-lifter tip that effortlessly lines \u0026amp; shapes for fuller-looking lips.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ewhy we love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLine, shape + define with maracuja juicy lip liner that glides on smoothly without tugging, making it the perfect first step to your juicy lip combo. The custom lip-lifter tip makes it easy to trace your natural lip line or slightly overline for a fuller-looking pout. It's especially great for thin or mature lips, helping to add definition back to the lip line for a smoother, more sculpted look. Plus, it's packed with maracuja oil, hyaluronic acid + 10+ superfruits help moisturize, nourish \u0026amp; smooth the look of lips. Join our click™, where juicy lips are always in. Vegan, cruelty-free \u0026amp; dermatologist tested. Looking for on-the-go? Shop \u003cspan\u003e\u003ca href=\"https:\/\/tartecosmetics.com\/products\/travel-size-maracuja-juicy-lip-liner\" title=\"https:\/\/tartecosmetics.com\/products\/travel-size-maracuja-juicy-lip-liner\" data-olk-copy-source=\"MailCompose\"\u003etravel-size\u003c\/a\u003e\u003c\/span\u003e. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eskinvigorating™ ingredients\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003e10+ superfruit complex\u003c\/strong\u003e: antioxidant-rich to help smooth, nourish \u0026amp; hydrate\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003emaracuja oil\u003c\/strong\u003e: rich in essential fatty acids \u0026amp; vitamin C for smoother, softer-looking lips\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003evitamin E\u003c\/strong\u003e: moisturizes \u0026amp; smooths\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003ehyaluronic acid\u003c\/strong\u003e: moisturizes \u0026amp; plumps look of lips\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ealways formulated without: parabens • mineral oil • phthalates • triclosan • gluten \u0026amp; more\u003c\/strong\u003e\u003c\/p\u003e","brand":"tarte","offers":[{"title":"buff","offer_id":52729889259542,"sku":"FG10607","price":23.0,"currency_code":"USD","in_stock":true},{"title":"rose","offer_id":52729889292310,"sku":"FG14342","price":23.0,"currency_code":"USD","in_stock":true},{"title":"primrose","offer_id":52729889325078,"sku":"FG14345","price":23.0,"currency_code":"USD","in_stock":true},{"title":"rosy beige","offer_id":52729889357846,"sku":"FG14334","price":23.0,"currency_code":"USD","in_stock":true},{"title":"soft pink","offer_id":52729889390614,"sku":"FG10451","price":23.0,"currency_code":"USD","in_stock":true},{"title":"blush pink","offer_id":52729889423382,"sku":"FG14333","price":23.0,"currency_code":"USD","in_stock":true},{"title":"nude","offer_id":52729889456150,"sku":"FG12802","price":23.0,"currency_code":"USD","in_stock":true},{"title":"spiced ginger","offer_id":52729889488918,"sku":"FG14335","price":23.0,"currency_code":"USD","in_stock":false},{"title":"dusty rose","offer_id":52729889521686,"sku":"FG11516","price":23.0,"currency_code":"USD","in_stock":true},{"title":"rosy brown","offer_id":52729889554454,"sku":"FG10609","price":23.0,"currency_code":"USD","in_stock":true},{"title":"mauve","offer_id":52729889587222,"sku":"FG10608","price":23.0,"currency_code":"USD","in_stock":true},{"title":"deep mauve","offer_id":52729889619990,"sku":"FG12344","price":23.0,"currency_code":"USD","in_stock":true},{"title":"dusty mauve","offer_id":52729889652758,"sku":"FG14337","price":23.0,"currency_code":"USD","in_stock":true},{"title":"mixed berries","offer_id":52729889685526,"sku":"FG14331","price":23.0,"currency_code":"USD","in_stock":true},{"title":"rose in bloom","offer_id":52729889718294,"sku":"FG14343","price":23.0,"currency_code":"USD","in_stock":true},{"title":"primrose in bloom","offer_id":52729889751062,"sku":"FG14346","price":23.0,"currency_code":"USD","in_stock":true},{"title":"berry","offer_id":52729889783830,"sku":"FG14332","price":23.0,"currency_code":"USD","in_stock":true},{"title":"honeysuckle","offer_id":52729889816598,"sku":"FG11917","price":23.0,"currency_code":"USD","in_stock":true},{"title":"rose full bloom","offer_id":52729889849366,"sku":"FG14344","price":23.0,"currency_code":"USD","in_stock":true},{"title":"brick","offer_id":52729889882134,"sku":"FG12186","price":23.0,"currency_code":"USD","in_stock":true},{"title":"primrose full bloom","offer_id":52729889914902,"sku":"FG14347","price":23.0,"currency_code":"USD","in_stock":true},{"title":"toffee","offer_id":52729889947670,"sku":"FG14338","price":23.0,"currency_code":"USD","in_stock":true},{"title":"warm brown","offer_id":52729889980438,"sku":"FG14339","price":23.0,"currency_code":"USD","in_stock":true},{"title":"chocolate","offer_id":52729890013206,"sku":"FG14340","price":23.0,"currency_code":"USD","in_stock":true},{"title":"brown","offer_id":52729890045974,"sku":"FG12187","price":23.0,"currency_code":"USD","in_stock":true},{"title":"rich brown","offer_id":52729890078742,"sku":"FG14336","price":23.0,"currency_code":"USD","in_stock":true},{"title":"red","offer_id":52729890111510,"sku":"FG11022","price":23.0,"currency_code":"USD","in_stock":true},{"title":"blackberry","offer_id":52729890144278,"sku":"FG14341","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__846733085095__juicy-lip-liner-mauve__01.jpg?v=1762804996"},{"product_id":"travel-size-maracuja-juicy-lip-plump","title":"travel-size maracuja juicy lip plump","description":"\u003cp\u003e\u003cstrong\u003ewhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn all-in-1 plumping lip balm, gloss, color + hydrating treatment for juicy, plumper-looking lips in glossy high-shine finish. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ewhy we love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePump it to plump it! maracuja juicy lip plump delivers buildable color, stained-glass shine \u0026amp; 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Life Lock™ hydrating setting spray is your secret to fresh, flawless-looking makeup that lasts. The weightless, microfine mist locks in your look for up to 16 hours while keeping skin feeling hydrated + comfortable—never heavy. The clinically proven formula makes makeup waterproof, sweatproof + transfer-proof, so your complexion stays locked through the day. Skincare-infused with hyaluronic acid + 10+ superfruits, it helps hydrate, nourish \u0026amp; smooth the look of skin while you wear it. 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It gives 24 hour flake-free, smudge-proof wear + sweatproof to last all day long (tip: perfect for mature \u0026amp; hooded eyes!). It also removes in tubes with warm water, no rubbing or scrubbing. Tubing mascara is clinically proven to lengthen, volumize \u0026amp; curl* lashes + the 360° lash extension comb separates, lifts \u0026amp; creates fanned-out definition. It's infused with shea butter, castor oil \u0026amp; plant waxes to help condition \u0026amp; lift lashes.  Vegan, cruelty-free, ophthalmologist tested \u0026amp; safe for contact lens wearers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003etartelette™ tested\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e24 hour flake-free, smudge-proof longwear\u003c\/li\u003e\n\u003cli\u003esweatproof + waterproof\u003c\/li\u003e\n\u003cli\u003e100% said this mascara made my lashes look fuller***\u003c\/li\u003e\n\u003cli\u003e100% saw longer, more volumized lashes**\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eskinvigorating™ ingredients\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eshea butter:\u003c\/strong\u003e moisturizes \u0026amp; conditions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ecastor oil:\u003c\/strong\u003e moisturizes, nourishes \u0026amp; gives shine to lashes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ecarnauba wax:\u003c\/strong\u003e helps lashes appear fuller\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eshades\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eblack\u003c\/li\u003e\n\u003cli\u003ebrown\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ealways formulated without: parabens • mineral oil • phthalates • triclosan • gluten \u0026amp; more\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Makeup Mascara by Product, Dollar \u0026amp; Unit Sales, July 2025 – June 2026\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e***based on a consumer panel study of 36 subjects\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e**based on a clinical study of 31 subjects\u003c\/em\u003e\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"black","offer_id":52789618016278,"sku":"FG10410","price":15.0,"currency_code":"USD","in_stock":true},{"title":"brown","offer_id":52789617983510,"sku":"FG13654","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__846733082964__travel-size-tubing-mascara-black__01.jpg?v=1762804747"},{"product_id":"fake-awake-eye-highlight","title":"fake awake™ eye highlight","description":"\u003cp\u003e\u003cstrong\u003ewhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA waterproof gel eyeliner in wearable neutrals, bold color \u0026amp; illuminating shades to brighten, define \u0026amp; make eyes pop.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ewhy we love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003efake awake™ eye highlight is the OG trick in a stick™ for brighter, more defined + wide-awake-looking eyes to fake 8 hours of beauty sleep. The no-tug gel formula glides on smoothly with rich color, while the built-in smudger lets you soften \u0026amp; blend with ease. Choose nude, white + opal to brighten + highlight, classic black, brown + navy to define, or vibrant electric blue, magenta plum + emerald green to make your eye color pop. Wear it along the waterline, lash line or inner corners to customize your look from subtle \u0026amp; wide awake to bold  \u0026amp; colorful. Amazonian clay helps deliver better, truer + longer wear. Vegan, cruelty-free, ophthalmologist tested \u0026amp; safe for contact lens wearers. Looking for on-the-go? Shop \u003cspan\u003e\u003ca href=\"https:\/\/tartecosmetics.com\/products\/travel-size-fake-awake-eye-highlight\" title=\"https:\/\/tartecosmetics.com\/products\/travel-size-fake-awake-eye-highlight\" data-olk-copy-source=\"MailCompose\"\u003etravel-size\u003c\/a\u003e\u003c\/span\u003e. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eskinvigorating™ ingredients\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eAmazonian clay\u003c\/strong\u003e: for better, truer, longer wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eshades\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eHIGHLIGHT \u0026amp; BRIGHTEN:\u003c\/div\u003e\n\u003cul\u003e\n\u003cli class=\"ewa-rteLine\"\u003eopal\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003ewhite\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003enude\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eCLASSIC DEFINITION:\u003c\/div\u003e\n\u003cul\u003e\n\u003cli class=\"ewa-rteLine\"\u003eblack\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003ebrown\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003enavy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003ePOP OF COLOR:\u003c\/div\u003e\n\u003cul\u003e\n\u003cli class=\"ewa-rteLine\"\u003eelectric blue\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003eemerald green\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003emagenta plum\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ealways formulated without: parabens • mineral oil • phthalates • triclosan • gluten \u0026amp; more\u003c\/strong\u003e\u003c\/p\u003e","brand":"Tarte","offers":[{"title":"white","offer_id":52789619392534,"sku":"FG12429","price":24.0,"currency_code":"USD","in_stock":true},{"title":"nude","offer_id":52789619425302,"sku":"FG03593","price":24.0,"currency_code":"USD","in_stock":true},{"title":"electric blue","offer_id":58119074709526,"sku":"FG16386","price":24.0,"currency_code":"USD","in_stock":true},{"title":"magenta plum","offer_id":58119074742294,"sku":"FG16385","price":24.0,"currency_code":"USD","in_stock":true},{"title":"emerald green","offer_id":58119074775062,"sku":"FG16387","price":24.0,"currency_code":"USD","in_stock":true},{"title":"navy","offer_id":58119074807830,"sku":"FG16388","price":24.0,"currency_code":"USD","in_stock":true},{"title":"black","offer_id":58119074840598,"sku":"FG16392","price":24.0,"currency_code":"USD","in_stock":true},{"title":"brown","offer_id":58119074873366,"sku":"FG16393","price":24.0,"currency_code":"USD","in_stock":true},{"title":"opal","offer_id":58119074906134,"sku":"FG16394","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/4972\/4950\/files\/unique__846733019458__fake-awake-eye-liner-nude__01.jpg?v=1762804806"},{"product_id":"travel-size-tartelette-xl-tubing-mascara","title":"travel-size tartelette™ XL tubing mascara","description":"\u003cp\u003e\u003cstrong\u003ewhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn XL tubing mascara that delivers maximum length, lift + buildable volume for a bigger, bolder lash extension effect.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ewhy we love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGet XL length, lift + lash love from the #1 mascara brand**. tartelette™ XL tubing mascara wraps every lash in lightweight “tubes” for bigger length, bolder volume + full-on flutter without weighing lashes down. A lash-loving TLC complex with niacinamide, biotin, peptide \u0026amp; panthenol helps lashes look thicker, longer + more conditioned, while the 360° lash extension comb separates + lifts every lash. The 24-hour longwear formula is flake-free, smudge-proof, sweatproof + waterproof, yet slides off in tubes with warm water in 1 swipe—no rubbing or scrubbing. 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It's clinically proven to blur the look of pores + extend foundation wear for 24 hours**, making it the perfect prep step. The cooling rollerballs help massage \u0026amp; depuff the look of skin, so it looks more lifted, refreshed \u0026amp; like it snapped back before makeup even goes on. 30 skin-conditioning ingredients, including bakuchiol + caffeine, help reduce the look of fine lines + puffiness while hydrating \u0026amp; conditioning skin. 100% said it perfected the look of makeup + helped minimize oil* so skin looks smooth, blurred + fresh—not flat. Best for normal, combination or oily skin \u0026amp; anyone looking to control oil + shine. 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