makeup face foundation
shape tape hydrating foundation
New Shade
shape tape hydrating foundation
shape tape hydrating foundation
shape tape hydrating foundation
shape tape hydrating foundation
shape tape hydrating foundation
shape tape hydrating foundation

shape tape hydrating foundation

shape tape hydrating foundation shape tape hydrating foundation

EC$ 116 EC$ 74
Find Your Perfect Shade
  • Selected Shade: 8B porcelain beige (very fair skin with pink undertones)
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Limit 6 per customer

Details

WHAT IT IS

Don’t hate, hydrate! This hypoallergenic, luminous-finish gel foundation featuring the same complexion-perfecting superpowers as shape tape concealer (link out) with an added boost of skin-smoothing, oil-free hydration will be your new bff.

WHAT IT DOES

  • Buildable coverage with luminous finish
  • Collagen & hyaluronic acid works to continuously hydrate, plump skin & refine pores
  • Won't crease, cake or fade

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

How To Use
  • Dab foundation directly to skin with applicator.
  • Apply three swipes of foundation to each cheek, two swipes to forehead, one down nose, and two on chin, then blend in circular motions.
  • For fuller coverage, apply additional swipes and blend until you’ve reached your desired level of coverage.
  • For best results, blend out with the shaper sponge (sold separately).

tarteist™ tip: Swatch the foundation on your jawline, blend it in & let it dry down before deciding on your ideal shade.

Why We Love It

It makes skin look dewy, healthy & flawless -- NEVER greasy or cakey.

CONSUMER PANEL RESULTS*

Immediately after application:

  • 100% said skin felt smoother & softer
  • 91% said skin felt more hydrated
  • 91% said skin appeared brighter
  • 94% said skin tone appeared more even
  • 91% saw a reduction in the appearance of dark spots.
  • 94% noticed a fresh & healthy-looking complexion
  • 94% saw fewer imperfections
  • 94% said this product felt lighter on their skin than other liquid foundation products

*Results based on consumer use study.

Ingredients

POWERED BY

  • hyaluronic acid: naturally-occurring ingredient in the human body which delivers moisture, firmness & suppleness to skin
  • collagen: helps plump the appearance of fine lines & wrinkles
  • vitamin C: antioxidant free radical fighter that helps prevent premature signs of aging & brightens skin

TARTELETTE APPROVED

  • hypoallergenic
  • tarte 12-hour power™
  • oil-free
  • dermatologist tested

net 30 mL / 1.01 Fl. Oz.

porcelain, fair beige, light-medium sand, medium sand, medium-tan sand, mahogany, deep honey, chestnut Ingredients: Water/Aqua/Eau, dimethicone, glycerin, PEG/PPG-18/18 dimethicone, octyldodecyl neopentanoate, butylene glycol, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, alcohol, acrylates crosspolymer, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499). ME111FL000021

fair-light neutral, light sand, light neutral, light-medium beige, light-medium honey, medium honey, medium neutral, medium-tan honey, tan sand, deep sand Ingredients: Water/Aqua/Eau, dimethicone, glycerin, octyldodecyl neopentanoate, butylene glycol, PEG/PPG-18/18 dimethicone, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, acrylates crosspolymer, alcohol, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891). ME111FL000011

Use it with
shape tape contour concealer
shape tape contour concealer
EC$ 80
Read all reviews
  • Reviews
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4.3 / 5.0
2,541 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
1574
564
190
110
103
Skin Tone
Light (747)
Fair (566)
Neutral (463)
Medium (429)
Skin Type
Combination (1185)
Dry (1055)
Normal (468)
Acne Prone (410)
This Product Is
Moisturizing / Hydrating (2085)
Long Lasting / Long Wearing (1260)
Brightening (687)
Crease Resistant (597)
This Formula Is
Lightweight (1709)
Buildable (1260)
Non Greasy (868)
Full Coverage (830)
Skin Tone
Light
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
Full Coverage
Shape Tape Hydrating
This is one of my favotie foundations peroid. It give me really great coverage, and is not cakey looking. I do wish it lasted a little longer throughout the day, but overall this is a great foundation !!
December 5, 2019
Franklinton, NC, US
Age: 25-44
Purchased
 3 days ago
About Me:
Trendy Tartelette
Skin Tone
Neutral
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Brightening
Wrinkle Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Favorite foundation
I LOVE this foundation. I will never go back any other again. The shade matches perfectly, doesn't crease and keeps my skin hydrated all day.
December 5, 2019
Calgary, AB, CA
Age: 25-44
Purchased
 1 month ago
About Me:
Trendy Tartelette
Skin Tone
Medium
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
Pore Minimizing
Wrinkle Minimizing
This Formula Is
Lightweight
Best fountain I have ever used
December 5, 2019
Ft Rucker , AL, US
Age: 25-44
Purchased
 1 year ago
Skin Tone
Light
Skin Type
Dry
Wrinkles
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
Wrinkle Minimizing
Crease Resistant
This Formula Is
Lightweight
Non Greasy
Buildable
LOVE this foundation!
Absolutely adore this foundation! I’m worried that it has been in sale for a while and it looks like they haven’t restocked my shade. I hope they continue it because it is the only foundation I’ve ever used that doesn’t make me break out! It feels so nice on the skin and great shade range. It is also great coverage for how light it feels on. Looks totally natural, gives you that dewy look without looking or feeling greasy. Can’t say enough good things about this product!
December 4, 2019
Kelowna, BC, CA
Age: 25-44
About Me:
Basic Beauty
Skin Tone
Light
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Brightening
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
In love with this foundation
One of the best foundations, hydrating, non greasy, buildable
December 3, 2019
London, Uk London , GB
Age: 25-44
Purchased
 11 months ago
About Me:
Trendy Tartelette
I love this foundation. It has great coverage and keeps my face from looking dried out. I would definitely buy it again!
December 3, 2019
Hayes, VA, US
Age: 15-24
Skin Tone
Neutral
Skin Type
Dry
Combination
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
I loved this foundation, but they removed so many shades so I can’t buy it a second time.
This review was collected as part of a promotion
December 2, 2019
Calgary, AB, CA
Age: 15-24
About Me:
Trendy Tartelette
Skin Tone
Fair
Skin Type
Combination
This Formula Is
Lightweight
Buildable
Meh
Nice shade and would be nice for a day time wear as it's not full coverage. Don't like that it sits in my smile lines and small lines under eyes and pores. Makes my skin look dryer than it is probably because i had to use loads of powder over the top to stop it feeling oily and like it was going to slide off my face.
December 2, 2019
Brisbane , Qld, AU
Age: 25-44
About Me:
Basic Beauty
Skin Tone
Tan
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Pore Minimizing
Crease Resistant
This Formula Is
Lightweight
Non Greasy
Buildable
Great Hydrating Foundation
For me this is a great foundation. I'm 47 and noticed as I've gotten older my skin isn't normal to oily as in the past. It's more along the dry side so I tried this foundation and it keeps me hydrated. With spray setting powder it should get you through the day without breaking up on you however, you'll have to powder by 5 or 6 hours.
This review was collected as part of a promotion
December 2, 2019
Houston, TX, US
Age: 45-64
About Me:
Makeup Maven
Skin Tone
Fair
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Crease Resistant
This Formula Is
Lightweight
Non Greasy
Poor packaging
The foundation itself is pretty good. It wears well for 8ish hours and helps my dry skin look smooth. The finish is pretty natural looking and doesn’t feel heavy. The packaging however kind of sucks. The wand is nice because you don’t end up using more product than you need. The problem is because of the plastic stopped in the top, it makes SOOO much of the product inaccessible unless you use a tweezers to take it out. I thought my bottle of foundation was almost empty because I was having trouble getting product on the wand. I pulled out the stopper and realized there was still around a third of the bottle left. The formula isn’t my favorite but it’s reliable, however unless they change the packaging to a pump I wouldn’t repurchase it.
December 2, 2019
Minneapolis , MN, US
Age: 25-44
Purchased
 8 months ago