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shape tape hydrating foundation shape tape hydrating foundation

B$ 61 B$ 39
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  • Selected Shade: 8B porcelain beige (very fair skin with pink undertones)
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WHAT IT IS

Don’t hate, hydrate! This hypoallergenic, luminous-finish gel foundation featuring the same complexion-perfecting superpowers as shape tape concealer (link out) with an added boost of skin-smoothing, oil-free hydration will be your new bff.

WHAT IT DOES

  • Buildable coverage with luminous finish
  • Collagen & hyaluronic acid works to continuously hydrate, plump skin & refine pores
  • Won't crease, cake or fade

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

How To Use
  • Dab foundation directly to skin with applicator.
  • Apply three swipes of foundation to each cheek, two swipes to forehead, one down nose, and two on chin, then blend in circular motions.
  • For fuller coverage, apply additional swipes and blend until you’ve reached your desired level of coverage.
  • For best results, blend out with the shaper sponge (sold separately).

tarteist™ tip: Swatch the foundation on your jawline, blend it in & let it dry down before deciding on your ideal shade.

Why We Love It

It makes skin look dewy, healthy & flawless -- NEVER greasy or cakey.

CONSUMER PANEL RESULTS*

Immediately after application:

  • 100% said skin felt smoother & softer
  • 91% said skin felt more hydrated
  • 91% said skin appeared brighter
  • 94% said skin tone appeared more even
  • 91% saw a reduction in the appearance of dark spots.
  • 94% noticed a fresh & healthy-looking complexion
  • 94% saw fewer imperfections
  • 94% said this product felt lighter on their skin than other liquid foundation products

*Results based on consumer use study.

Ingredients

POWERED BY

  • hyaluronic acid: naturally-occurring ingredient in the human body which delivers moisture, firmness & suppleness to skin
  • collagen: helps plump the appearance of fine lines & wrinkles
  • vitamin C: antioxidant free radical fighter that helps prevent premature signs of aging & brightens skin

TARTELETTE APPROVED

  • hypoallergenic
  • tarte 12-hour power™
  • oil-free
  • dermatologist tested

net 30 mL / 1.01 Fl. Oz.

porcelain, fair beige, light-medium sand, medium sand, medium-tan sand, mahogany, deep honey, chestnut Ingredients: Water/Aqua/Eau, dimethicone, glycerin, PEG/PPG-18/18 dimethicone, octyldodecyl neopentanoate, butylene glycol, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, alcohol, acrylates crosspolymer, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499). ME111FL000021

fair-light neutral, light sand, light neutral, light-medium beige, light-medium honey, medium honey, medium neutral, medium-tan honey, tan sand, deep sand Ingredients: Water/Aqua/Eau, dimethicone, glycerin, octyldodecyl neopentanoate, butylene glycol, PEG/PPG-18/18 dimethicone, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, acrylates crosspolymer, alcohol, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891). ME111FL000011

Use it with
shape tape™ concealer
shape tape™ concealer
B$ 46
  • Reviews
  • Q&A
4.4 / 5.0
2,615 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
1632
576
192
111
104
Skin Tone
Light (766)
Fair (586)
Neutral (476)
Medium (439)
Skin Type
Combination (1225)
Dry (1080)
Normal (486)
Acne Prone (418)
This Product Is
Moisturizing / Hydrating (2151)
Long Lasting / Long Wearing (1300)
Brightening (710)
Crease Resistant (618)
This Formula Is
Lightweight (1757)
Buildable (1304)
Non Greasy (887)
Full Coverage (847)
Skin Tone
Light
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Full Coverage
Love this foundation.
Good color correction. Love this shade. Doesn’t look cakey. Blends well.
January 26, 2020
Phoenix, AZ, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Skin Type
Dry
Combination
This Product Is
Moisturizing / Hydrating
Pore Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Buildable
Great product
Loving this foundation. My skin looks like skin and not cakey or covered up. I look smooth and blurred. Wish I would have tried this sooner!
January 26, 2020
Jersey City, NJ, US
Age: 25-44
Purchased
1 month ago
About Me:
Trendy Tartelette
Skin Tone
Fair
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
This Formula Is
Buildable
Great Colour but Oily Feeling
I really like the colour match for this foundation, and it is pretty hydrating. However, I find my face gets super oily after an hour or two of wearing. Definitely set it with a high quality setting powder.

I wouldn’t say this is full coverage on first application, but definitely good for building if you want a more natural look, and build to more glam.
January 26, 2020
Halifax, NS, CA
Age: 15-24
About Me:
Trendy Tartelette
Skin Tone
Fair
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Mattifying / Oil Absorbing
Long Lasting / Long Wearing
This Formula Is
Lightweight
Full Coverage
Amazing!!
Absolutely love this foundation. It’s light weight but full coverage. I’ve also never found a foundation that has matched my skin so perfectly. I have very pale skin and even the lightest shade in other brands can be too dark. I will never purchase any other brand but Tarte now!
This review was collected as part of a promotion
January 26, 2020
Saskatoon, SK, CA
Age: 15-24
Purchased
1 month ago
About Me:
Basic Beauty
Skin Tone
Neutral
Skin Type
Oily
This Product Is
Moisturizing / Hydrating
Mattifying / Oil Absorbing
This Formula Is
Buildable
Perfec ti my skin type
I love It, the Best foundation ever
This review was collected as part of a promotion
January 24, 2020
Ecuandureo, Michoacán, MX
Age: 15-24
About Me:
Skincare Obsessed
Skin Tone
Fair
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
This Formula Is
Full Coverage
Star quality!
It is the best foundation I have ever used, I highly recommend! Please don't ever stop carrying it!
This review was collected as part of a promotion
January 24, 2020
Rocky Mount, NC, US
Age: 25-44
About Me:
Trendy Tartelette
Skin Type
Dry
Normal
This Product Is
Moisturizing / Hydrating
Brightening
Long Lasting / Long Wearing
This Formula Is
Buildable
Full Coverage
My favorite foundation
Hydrating, full coverage & great shade matching
This review was collected as part of a promotion
January 24, 2020
Arlington Heights, IL, US
Age: 25-44
About Me:
Trendy Tartelette
Skin Tone
Fair
Skin Type
Oily
Acne Prone
This Product Is
Moisturizing / Hydrating
Brightening
This Formula Is
Lightweight
Non Greasy
Buildable
Go to for winter
I switch off between using the mattifying Shape Tape foundation in the Summer & the hydrating one in the winter when my skin gets dry! Love it. Perfect for daily use or to build up for more coverage.
This review was collected as part of a promotion
January 23, 2020
Seattle, WA, US
Age: 25-44
Purchased
6 months ago
About Me:
Makeup Maven
Skin Tone
Neutral
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Lightweight
Buildable
Full Coverage
My New Fave Foundation
I got this foundation online without swatching in the store first (crazy, I know). It turned out to be my favorite foundation I own. I like it cause its long-lasting and doesn't give you cake face. Its very hydrating, but feels weightless. It's easily bendable with a sponge, and builds well.
This review was collected as part of a promotion
January 21, 2020
Houston , TX, US
Age: 15-24
About Me:
Trendy Tartelette
Skin Tone
Fair
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
I like this a lot
I wanted something hydrating for my winter skin and this really is great for that. It's not exactly a great color match for me and there wasn't a better match offered but it's working out ok. Coverage is medium and the hydration is great.
This review was collected as part of a promotion
January 21, 2020
santa cruz, CA, US
Age: 45-64
Purchased
1 month ago
About Me:
Skincare Obsessed