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shape tape™ ultra creamy concealer
America's number one concealer brand
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shape tape™ ultra creamy concealer
shape tape™ ultra creamy concealer
shape tape™ ultra creamy concealer
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shape tape™ ultra creamy concealer
shape tape™ ultra creamy concealer
shape tape™ ultra creamy concealer
shape tape™ ultra creamy concealer
shape tape™ ultra creamy concealer
shape tape™ ultra creamy concealer

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shape tape™ ultra creamy concealer shape tape™ ultra creamy concealer

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Details

WHAT IT IS

Our iconic shape tape™ concealer, now with a built-in EYE CREAM for 24-hr hydration!

WHAT IT DOES

  • full coverage, natural moisturizing matte finish
  • ultra-nourishing prickly pear for 24-hr hydration
  • for all skin types, especially dry or mature skin
  • leaves skin looking hydrated, never dry or flat
  • creamy, cushiony formula won't cake or settle
  • skin looks smoother, plumper & more youthful
  • cushion tape™ technology helps smooth & reduce look of fine lines, wrinkles & pores
  • waterproof & 12-hr crease-proof
  • not ready to commit? shop travel-size


TARTELETTE™ TESTED*

  • 100% agree:
    • feels hydrating & lightweight
    • doesn’t look or feel dry or cakey
    • undereyes look smoother
    • looks natural on skin
    • makes you look less tired
    • covers dark circles & blemishes
    • would recommend to a friend
  • 97% said it doesn’t settle into lines
  • 94% said skin looks more youthful

*in a consumer panel study


CLINICAL RESULTS**

  • 24-hr hydration
  • 12-hr crease-proof
  • 12-hr wear
  • waterproof

**in a clinical study


SKINVIGORATING™ INGREDIENTS

  • hyaluronic acid: helps hydrate & plump
  • prickly pear: intensely moisturizes
  • ginseng: helps calm appearance of redness
  • vegan squalane: helps reduce look of fine lines & wrinkles
  • mango butter: helps moisturize & condition
  • avocado butter: brightens look of dark circles
  • shea butter: helps retain skin's elasticity
  • raspberry ketone: helps increase skin’s firmness
  • meadowsweet: acts as an anti-inflammatory

 

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
4.6 / 5.0
169 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
128
26
8
3
4
Skin Tone
Light (6)
Neutral (5)
Fair (3)
Medium (2)
Skin Type
Combination (14)
Dry (6)
Normal (3)
Wrinkles (3)
This Product Is
Moisturizing / Hydrating (14)
Long Lasting / Long Wearing (10)
Brightening (8)
Crease Resistant (5)
This Formula Is
Lightweight (15)
Full Coverage (10)
Non Greasy (9)
Buildable (8)
Rated 5 out of 5
Skin Tone
Neutral
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
Brightening
Wrinkle Minimizing
This Formula Is
Lightweight
Non Greasy
Buildable
Full Coverage
Love
I Love shape tape! Can not leave the house without it! Liking this new formula
May 5, 2021
ATLANTIC HLDS, NJ, US
Age: 25-44
About Me:
Total Newbie
Rated 5 out of 5
Skin Tone
Medium
Skin Type
Oily
Wrinkles
This Product Is
Mattifying / Oil Absorbing
Brightening
Wrinkle Minimizing
This Formula Is
Full Coverage
Super Concealer
This concealer doesn't settle into my fine lines and it lasts all day. I really like how easily it blends too.
May 5, 2021
DELRAY BEACH, FL, US
Age: 45-64
About Me:
Makeup Maven
Rated 5 out of 5
Skin Tone
Fair
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
Non Greasy
EXCELLENT COVERAGE
I am very impressed with this product...LOVE IT
This review was collected as part of a promotion
May 4, 2021
Red Rock, ON, CA
Age: 25-44
About Me:
Skincare Obsessed
Rated 5 out of 5
Skin Tone
Medium
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Full Coverage
Good
Very good product
This review was collected as part of a promotion
May 3, 2021
London , London, GB
Age: 25-44
Rated 5 out of 5
Skin Tone
Neutral
Skin Type
Dry
Normal
Combination
Wrinkles
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
Wrinkle Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Full Coverage
Great product!
Didn’t think I could like a concealer more than the original shape tape but since this one is creamier it sits so much better on my skin. I have very little fine lines around my eyes and this can get buffed over them and doesn’t settle like other concealers.
This review was collected as part of a promotion
May 3, 2021
Harrington, DE, US
Age: 25-44
Purchased
1 month ago
About Me:
Makeup Maven
Rated 5 out of 5
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
Non Greasy
Full Coverage
Must buy!
This concealer is amazing! I have and love the original shape tape, but having dry skin this one stepped it up! Must have!
This review was collected as part of a promotion
May 2, 2021
Meridian, ID, US
Age: 25-44
Purchased
1 month ago
About Me:
Pro Makeup Artist
Rated 5 out of 5
Skin Tone
Light
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Great!
Highly recommend!
This review was collected as part of a promotion
May 2, 2021
Castalian Springs, TN, US
Age: 45-64
Purchased
1 month ago
About Me:
Basic Beauty
Rated 5 out of 5
Skin Tone
Neutral
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
Full Coverage
Fabulous love the ease with how it goes on
Fabulous, truly amazing, love the ease it goes on will be buying again definitely. Highly recommend it
This review was collected as part of a promotion
User submitted image
Added May 2, 2021
May 2, 2021
Clermont , FL, US
Age: 45-64
Purchased
1 month ago
About Me:
Trendy Tartelette
Rated 3 out of 5
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Brightening
This Formula Is
Lightweight
Non Greasy
Buildable
Creaseless, light coverage
It’s a nice, creamy concealer. But the coverage is not a full as the original shape tape. It takes more product to build coverage but it’s not as concealing. It’s great for light makeup days or small blemishes. But it doesn’t help conceal redness or under eye circles.
May 2, 2021
Nashville, TN, US
Age: 25-44
About Me:
Basic Beauty
Rated 3 out of 5
Skin Tone
Light
Skin Type
Combination
This Product Is
Mattifying / Oil Absorbing
Pore Minimizing
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Full Coverage
It's "k"
I think this concealer is "ok". It's not for everyone & the description doesn't explain that in detail.
And the name "Ultra Creamy" isn't quite accurate when you put it to the test.
If you have oily skin or prefer a super dry matte finish, this will work for you but if you have dry skin, I'd stick with the Creaseless Concealer that has a more radiant finish.
If you REALLY love a highlighted glow up + concealer all in one then go for the Glow Wand.
Hope this helps others decide.
May 2, 2021
Chicago, IL, US
Age: 45-64
About Me:
Trendy Tartelette