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shape tape hydrating foundation shape tape hydrating foundation

$ 43 $ 28
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  • Selected Shade: 8B porcelain beige (very fair skin with pink undertones)
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WHAT IT IS

Don’t hate, hydrate! This hypoallergenic, luminous-finish gel foundation featuring the same complexion-perfecting superpowers as shape tape concealer (link out) with an added boost of skin-smoothing, oil-free hydration will be your new bff.

WHAT IT DOES

  • Buildable coverage with luminous finish
  • Collagen & hyaluronic acid works to continuously hydrate, plump skin & refine pores
  • Won't crease, cake or fade

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

How To Use
  • Dab foundation directly to skin with applicator.
  • Apply three swipes of foundation to each cheek, two swipes to forehead, one down nose, and two on chin, then blend in circular motions.
  • For fuller coverage, apply additional swipes and blend until you’ve reached your desired level of coverage.
  • For best results, blend out with the shaper sponge (sold separately).

tarteist™ tip: Swatch the foundation on your jawline, blend it in & let it dry down before deciding on your ideal shade.

Why We Love It

It makes skin look dewy, healthy & flawless -- NEVER greasy or cakey.

CONSUMER PANEL RESULTS*

Immediately after application:

  • 100% said skin felt smoother & softer
  • 91% said skin felt more hydrated
  • 91% said skin appeared brighter
  • 94% said skin tone appeared more even
  • 91% saw a reduction in the appearance of dark spots.
  • 94% noticed a fresh & healthy-looking complexion
  • 94% saw fewer imperfections
  • 94% said this product felt lighter on their skin than other liquid foundation products

*Results based on consumer use study.

Ingredients

POWERED BY

  • hyaluronic acid: naturally-occurring ingredient in the human body which delivers moisture, firmness & suppleness to skin
  • collagen: helps plump the appearance of fine lines & wrinkles
  • vitamin C: antioxidant free radical fighter that helps prevent premature signs of aging & brightens skin

TARTELETTE APPROVED

  • hypoallergenic
  • tarte 12-hour power™
  • oil-free
  • dermatologist tested

net 30 mL / 1.01 Fl. Oz.

porcelain, fair beige, light-medium sand, medium sand, medium-tan sand, mahogany, deep honey, chestnut Ingredients: Water/Aqua/Eau, dimethicone, glycerin, PEG/PPG-18/18 dimethicone, octyldodecyl neopentanoate, butylene glycol, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, alcohol, acrylates crosspolymer, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499). ME111FL000021

fair-light neutral, light sand, light neutral, light-medium beige, light-medium honey, medium honey, medium neutral, medium-tan honey, tan sand, deep sand Ingredients: Water/Aqua/Eau, dimethicone, glycerin, octyldodecyl neopentanoate, butylene glycol, PEG/PPG-18/18 dimethicone, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, acrylates crosspolymer, alcohol, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891). ME111FL000011

Use it with
shape tape contour concealer
shape tape contour concealer
$ 30
  • Reviews
  • Q&A
4.3 / 5.0
2,493 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
1547
550
185
109
102
Skin Tone
Light (737)
Fair (550)
Neutral (455)
Medium (421)
Skin Type
Combination (1163)
Dry (1034)
Normal (460)
Acne Prone (408)
This Product Is
Moisturizing / Hydrating (2047)
Long Lasting / Long Wearing (1238)
Brightening (673)
Crease Resistant (584)
This Formula Is
Lightweight (1677)
Buildable (1231)
Non Greasy (850)
Full Coverage (821)
Skin Tone
Fair
Skin Type
Combination
Acne Prone
Wrinkles
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
Long Lasting / Long Wearing
This Formula Is
Buildable
Outstanding Foundation
I've found my new favorite foundation. Pairing this with the Shape Tape concealer was one of my best purchasing decisions. Great, buildable coverage. Highly recommend!
November 18, 2019
Tuscaloosa, AL, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Skin Tone
Tan
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Mattifying / Oil Absorbing
Pore Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Full Coverage
Wow!
This foundation is fantastic! My skin doesn't feel dry at all and non-greasy. Other foundations that say are for dry skin, kind of make you look shiny/greasy, but this one does not. It's light weight and buildable, but for me, a little bit of foundation does the job. Plus,it also has collagen and hyalouric acid which is great.
November 18, 2019
Toronto, ON, CA
Age: 25-44
About Me:
Basic Beauty
Skin Tone
Fair
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Pore Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Full Coverage
Mi base favorita
Me encanta la cobertura y se aplica facilmente. Solo creo que la brocha aplicadora podría ser cambiada por un pump.
November 18, 2019
santiago, santiago, CL
Age: 25-44
About Me:
Skincare Obsessed
Skin Tone
Light
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
This Formula Is
Buildable
The best foundation
My favourite! It covers well without drying out the face. Easy to blend in and fix mistakes when you use blush or other products
This review was collected as part of a promotion
November 17, 2019
Mississauga, ON, CA
Age: 25-44
Purchased
2 months ago
About Me:
Trendy Tartelette
Skin Tone
Fair
Skin Type
Combination
Acne Prone
This Product Is
Moisturizing / Hydrating
Brightening
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Buildable
Great for my combo skin!
I love this foundation! Other foundations used to look cakey and dry and gross my skin. This blends in beautifully and is so buildable. It makes my skin look airbrushed and bright.
November 17, 2019
Nunnelly, TN, US
Age: 25-44
About Me:
Basic Beauty
Skin Tone
Medium
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Definitely hydrating!!
I was a bit skeptical about trying new foundation, as I have a very dry skin and most of the foundations I got so far starts to dry up very quickly and my skin starts to look like it’s never moisturised, but after trying this foundation, I am in love with it and I found my perfect match, I wore foundation for 10 hrs and there were no cracks on my skin! Would recommend to anyone with very dry skin!
November 17, 2019
Melbourne , VIC, AU
Age: 25-44
About Me:
Basic Beauty
Skin Tone
Light
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
Wrinkle Minimizing
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Full Coverage
Amazing foundation
I really was impressed with this highlighter! I'm not a big fan of matte highlighters so this one was perfect to maintain a nice glow!
This review was collected as part of a promotion
November 16, 2019
Ancaster, ON, CA
Age: 15-24
About Me:
Skincare Obsessed
Skin Tone
Medium
Skin Type
Normal
Wrinkles
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
This Formula Is
Buildable
Great formula and applicator!
This has a great applicator and the hydrating formula left a dewy appearance! Think this will be a staple for me for medium coverage!
This review was collected as part of a promotion
November 16, 2019
Chicago, IL, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Skin Tone
Fair
Skin Type
Combination
Wrinkles
A bit disappointed
It's a good product, great quality, but too hydrating for my combination skin, despite my age (65). And I know I can't use matte foundations on my very mature skin because it won't look nice. It doesn't break me out but it stays a bit shiny and transfers easily. I'd rather not have to use powder on top of it.I like the color, however the coverage is a bit light. I'll be able to use it now that winter is coming, as cold weather will hopefully set it. What I deeply regret is that the foundation doesn't have suncreen in it. In this day and age, it should be a must.
November 16, 2019
CONFRACOURT, FRANCHE-COMTE, FR
Age: 65+
About Me:
Basic Beauty
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Mattifying / Oil Absorbing
Brightening
Pore Minimizing
Wrinkle Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Full Coverage
Amazing coverage
I love this cover up It my favorite. Highly recommend this. Must have
This review was collected as part of a promotion
November 16, 2019
Virginia Beach, VA, US
Age: 45-64
Purchased
3 months ago
About Me:
Trendy Tartelette