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shape tape hydrating foundation shape tape hydrating foundation

₪ 170 ₪ 109
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Variations

  • Selected Shade: 8B porcelain beige (very fair skin with pink undertones)
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WHAT IT IS

Don’t hate, hydrate! This hypoallergenic, luminous-finish gel foundation featuring the same complexion-perfecting superpowers as shape tape concealer (link out) with an added boost of skin-smoothing, oil-free hydration will be your new bff.

WHAT IT DOES

  • Buildable coverage with luminous finish
  • Collagen & hyaluronic acid works to continuously hydrate, plump skin & refine pores
  • Won't crease, cake or fade

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

How To Use
  • Dab foundation directly to skin with applicator.
  • Apply three swipes of foundation to each cheek, two swipes to forehead, one down nose, and two on chin, then blend in circular motions.
  • For fuller coverage, apply additional swipes and blend until you’ve reached your desired level of coverage.
  • For best results, blend out with the shaper sponge (sold separately).

tarteist™ tip: Swatch the foundation on your jawline, blend it in & let it dry down before deciding on your ideal shade.

Why We Love It

It makes skin look dewy, healthy & flawless -- NEVER greasy or cakey.

CONSUMER PANEL RESULTS*

Immediately after application:

  • 100% said skin felt smoother & softer
  • 91% said skin felt more hydrated
  • 91% said skin appeared brighter
  • 94% said skin tone appeared more even
  • 91% saw a reduction in the appearance of dark spots.
  • 94% noticed a fresh & healthy-looking complexion
  • 94% saw fewer imperfections
  • 94% said this product felt lighter on their skin than other liquid foundation products

*Results based on consumer use study.

Ingredients

POWERED BY

  • hyaluronic acid: naturally-occurring ingredient in the human body which delivers moisture, firmness & suppleness to skin
  • collagen: helps plump the appearance of fine lines & wrinkles
  • vitamin C: antioxidant free radical fighter that helps prevent premature signs of aging & brightens skin

TARTELETTE APPROVED

  • hypoallergenic
  • tarte 12-hour power™
  • oil-free
  • dermatologist tested

net 30 mL / 1.01 Fl. Oz.

porcelain, fair beige, light-medium sand, medium sand, medium-tan sand, mahogany, deep honey, chestnut Ingredients: Water/Aqua/Eau, dimethicone, glycerin, PEG/PPG-18/18 dimethicone, octyldodecyl neopentanoate, butylene glycol, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, alcohol, acrylates crosspolymer, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499). ME111FL000021

fair-light neutral, light sand, light neutral, light-medium beige, light-medium honey, medium honey, medium neutral, medium-tan honey, tan sand, deep sand Ingredients: Water/Aqua/Eau, dimethicone, glycerin, octyldodecyl neopentanoate, butylene glycol, PEG/PPG-18/18 dimethicone, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, acrylates crosspolymer, alcohol, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891). ME111FL000011

Use it with
shape tape contour concealer
shape tape contour concealer
₪ 110
  • Reviews
  • Q&A
4.3 / 5.0
2,495 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
1548
551
185
109
102
Skin Tone
Light (737)
Fair (551)
Neutral (455)
Medium (422)
Skin Type
Combination (1163)
Dry (1036)
Normal (460)
Acne Prone (408)
This Product Is
Moisturizing / Hydrating (2049)
Long Lasting / Long Wearing (1239)
Brightening (673)
Crease Resistant (585)
This Formula Is
Lightweight (1677)
Buildable (1233)
Non Greasy (850)
Full Coverage (821)
Skin Tone
Deep
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
Disappointed with the color range! Nice product but cokor range is off...
January 17, 2018
Prague, Prague, CZ
Age: 15-24
Skin Tone
Medium
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
This Formula Is
Full Coverage
I super Loveeeee it
Best One Fits me perfectly..I super Loved it I highly recommend! I have super dry skin and it's hard to find a good foundation but this one is perfect specially if you use it with the shape tape conecealer!
January 17, 2018
Merdian, ID, US
Age: 15-24
About Me:
Pro Makeup Artist
Skin Tone
Fair
Skin Type
Dry
Don't Waste Your Money
As a woman who struggles with dry skin, I was very excited to hear about the hydrating formula. From the second I applied it, it looked horrible. The formula was not at all hydrating, and was extremely patchy. It emphasized every single poor and dry patch on my face way more than any other foundation I have ever tried. Not only was my foundation very patchy, but it slid all over my face and I looked oily. I do not recommend this product at all.
January 24, 2018
Garden City, NY, US
Age: 15-24
About Me:
Makeup Maven
Skin Tone
Fair
Skin Type
Combination
Skip it if you don't like the hybrid gel
I'm disappointed in this product. I already own the hybrid gel foundation and I notice absolutely no difference between this one and that one. Same feel, wear time, finish, even scent. I feel a little ripped off because I have no need for the same product I already own and wouldn't have purchased had I known.
January 30, 2018
Dallas, GA, US
Age: 25-44
Purchased
1 year ago
About Me:
Makeup Maven
Skin Tone
Fair
Skin Type
Dry
Combination
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Buildable
Full Coverage
I don’t want to take away from the fact that there are no shades for the darker complexion men and women out there. However, porcelain is still too dark for me. The undertone is incredibly yellow. I did like the coverage and the way it made my skin feel but the fact that the shade range is so awful is really upsetting and disappointing. I’m a little annoyed that the hype spurrounding the product influenced me to buy the product as soon as it came out. I’m going to wait until it becomes available in Ulta so I can try and shade match better. I will likely be returning the foundation.
January 21, 2018
Gansevoort , NY, US
Age: 15-24
Skin Tone
Fair
Skin Type
Dry
TARTE IS DECEIVING YOU
DO NOT WASTE YOUR MONEY. The hydrating formula shade guide is deceiving you. It is identical to the matte formula guide however, my perfect shade in the matte formula is “light sand” which is very suited to my PALE SKIN. However when I bought the exact same shade in the hydrating formula it was 5 SHADES DARKER. it is a shade for medium skin. After paying $80 to get it to Australia I expect to be able to use it. It is the perfect shade for my TAN friend. Tarte everyone is disgusted with you because of this shade range, the least you can do is make it true to the chart. The shade light sand has yellow undertones. In the hydrating formula I’ve been given a very pink undertone foundation. THIS ISNT ACCEPTABLE. GET YOUR SHADES RIGHT TARTE. It won’t let me insert pictures.
User submitted image
User submitted image
May 22, 2018
Canberra , NY, US
Age: 15-24
About Me:
Makeup Maven
Skin Tone
Medium
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Very disappointing product
This sadly might be the worst foundation I’ve ever used. I have a medium olive toned complexion and very dry skin, so I picked the hydrating formula in the shade ‘medium sand’. Turned out this shade is actually way too peachy for my yellowy skin tone, but I could’ve made it work, if the formula would have been nice.. However this foundation literally emphasized every single pore and every line on my face to the point where I looked much older than I actually am. Also, it has a very greasy feeling to it, slides all over your face and it just lays blotchy on your skin instead of melting in nicely.

I usually love tarte products, but this is a hard pass, especially since it allegedly is the same formula as the hybrid gel foundation just repackaged! And don’t even let me get started on the shade range. Very disappointing :(
January 29, 2018
Gratwein, Steiermark, AT
Age: 15-24
About Me:
Trendy Tartelette
Skin Tone
Medium
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
Buildable
I don't hate it, but I'm not in love either
I ordered this the very first day it became available. I didn't watch or read up on any reviews because I wanted to form my own opinion without knowing anything beforehand. I ordered the hydrating formula. I have to say at first application I loved it, I liked that it looked like my skin but better. The color was a perfect match. But now day 2 of using it I am noticing that it shows alot of texture that wasn't there before (so I thought) it makes it really difficult to wear anything over it like blush, contour, etc. it's not easy to blend other makeup on top of it even with using a translucent powder before applying other products. I don't think that I will use this as my everyday foundation. Maybe on a day that I'll just be in the house on a lazy makeup day. I wouldn't purchase this again or recommend to a friend. I am going to try the matte formula before totally writing off the shape tape foundation. I also recommend using a bb instead of the paddle brush.
January 26, 2018
winfield, KS, US
Age: 25-44
About Me:
Makeup Maven
Skin Tone
Medium
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
DISSAPOINTED
The foundation looked nice after applying. Shortly after though my skin started to look very texturized, no other foundation does that, i usually have a flawless smooth foundation application. It also caused bumps in my skin leading to believe I may have had an allergic reaction. It got very patchy and was separating in areas around my chin eyes and nose. Would not recommend
January 24, 2018
Owatonna , MN, US
Age: 25-44
Skin Tone
Light
Skin Type
Dry
Normal
This Product Is
Moisturizing / Hydrating
I REALLY tried to make it work.
I was SO excited about the shape tape foundation. In fact, I was so confident the foundation was going to be as amazing as the concealer, I threw away the packaging and put the bottle in my makeup bag right away. Big mistake.
Upon application, the foundation moves around, making it impossible to build coverage. It also sloughs off very easily and barely lasted 3 hours. And while the light neutral color of the shape tape concealer is beautiful and perfect for my skin tone, the same shade is an awful orangey color for the shape tape foundation.
I really wanted to love his product, especially since I tossed the packaging. I tried so many different primer and setting combinations to make this foundation work, but it was impossible.
February 9, 2018
Cleveland, OH, US
Age: 25-44
About Me:
Makeup Maven