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shape tape hydrating foundation shape tape hydrating foundation

៛ 188.000 ៛ 120.510
Find Your Perfect Shade

Variations

  • Selected Shade: 8B porcelain beige (very fair skin with pink undertones)
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WHAT IT IS

Don’t hate, hydrate! This hypoallergenic, luminous-finish gel foundation featuring the same complexion-perfecting superpowers as shape tape concealer (link out) with an added boost of skin-smoothing, oil-free hydration will be your new bff.

WHAT IT DOES

  • Buildable coverage with luminous finish
  • Collagen & hyaluronic acid works to continuously hydrate, plump skin & refine pores
  • Won't crease, cake or fade

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

How To Use
  • Dab foundation directly to skin with applicator.
  • Apply three swipes of foundation to each cheek, two swipes to forehead, one down nose, and two on chin, then blend in circular motions.
  • For fuller coverage, apply additional swipes and blend until you’ve reached your desired level of coverage.
  • For best results, blend out with the shaper sponge (sold separately).

tarteist™ tip: Swatch the foundation on your jawline, blend it in & let it dry down before deciding on your ideal shade.

Why We Love It

It makes skin look dewy, healthy & flawless -- NEVER greasy or cakey.

CONSUMER PANEL RESULTS*

Immediately after application:

  • 100% said skin felt smoother & softer
  • 91% said skin felt more hydrated
  • 91% said skin appeared brighter
  • 94% said skin tone appeared more even
  • 91% saw a reduction in the appearance of dark spots.
  • 94% noticed a fresh & healthy-looking complexion
  • 94% saw fewer imperfections
  • 94% said this product felt lighter on their skin than other liquid foundation products

*Results based on consumer use study.

Ingredients

POWERED BY

  • hyaluronic acid: naturally-occurring ingredient in the human body which delivers moisture, firmness & suppleness to skin
  • collagen: helps plump the appearance of fine lines & wrinkles
  • vitamin C: antioxidant free radical fighter that helps prevent premature signs of aging & brightens skin

TARTELETTE APPROVED

  • hypoallergenic
  • tarte 12-hour power™
  • oil-free
  • dermatologist tested

net 30 mL / 1.01 Fl. Oz.

porcelain, fair beige, light-medium sand, medium sand, medium-tan sand, mahogany, deep honey, chestnut Ingredients: Water/Aqua/Eau, dimethicone, glycerin, PEG/PPG-18/18 dimethicone, octyldodecyl neopentanoate, butylene glycol, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, alcohol, acrylates crosspolymer, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499). ME111FL000021

fair-light neutral, light sand, light neutral, light-medium beige, light-medium honey, medium honey, medium neutral, medium-tan honey, tan sand, deep sand Ingredients: Water/Aqua/Eau, dimethicone, glycerin, octyldodecyl neopentanoate, butylene glycol, PEG/PPG-18/18 dimethicone, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, acrylates crosspolymer, alcohol, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891). ME111FL000011

Use it with
shape tape contour concealer
shape tape contour concealer
៛ 119.000
  • Reviews
  • Q&A
4.3 / 5.0
2,369 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
1460
525
180
107
97
Skin Tone
Light (701)
Fair (517)
Neutral (439)
Medium (405)
Skin Type
Combination (1100)
Dry (995)
Normal (432)
Acne Prone (390)
This Product Is
Moisturizing / Hydrating (1948)
Long Lasting / Long Wearing (1173)
Brightening (637)
Crease Resistant (556)
This Formula Is
Lightweight (1596)
Buildable (1172)
Non Greasy (815)
Full Coverage (788)
Skin Tone
Fair
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Buildable
Applicator makes application smooth and easy!
Love the unique applicator, it's similar to the concealer so it goes on smooth. I would say medium to fill coverage but it doesn't feel heavy or matte. Def want to reorder!
This review was collected as part of a promotion
October 19, 2019
Fairfax, VA, US
Age: 25-44
Purchased
1 week ago
About Me:
Basic Beauty
Skin Tone
Fair
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Non Greasy
New Favorite
I have really dry skin and almost every foundation I use tends to get patchy on me because of it, with this foundation though it lasts quite a while on me and doesn't have that problem because it's hydrating. It's also actually my shade which is a blessing because I can never find pink toned fair shades that are light enough for me. It's a great product that I thoroughly enjoy. I would say it would be nice if it was a bit more full coverage but finding full coverage in my shade is already difficult so I still really love this foundation. My shade is 8b, in case if anyone is curious.
This review was collected as part of a promotion
October 18, 2019
La Porte, IN, US
Age: 15-24
Purchased
1 month ago
About Me:
Trendy Tartelette
Skin Tone
Neutral
Skin Type
Oily
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Lightweight
Love it !
I would recommend this product to people who have dry skin ! Only because I use it and I have oily skin so through out the day I have to reapply my setting powder versus someone with dry skin who wouldn’t have to do that on a daily bases.
This review was collected as part of a promotion
Love love love this foundation !!??
Love love love this foundation !!??
October 17, 2019
Akron , OH, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
I really like this and would recommend it .
October 17, 2019
Hayward , CA, US
Age: 25-44
Purchased
1 month ago
Skin Tone
Light
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Brightening
This Formula Is
Lightweight
Best Choice Dry and dry to normal Skin
This product is excellent, my skin type is a combination of Dry to Normal and it makes that my skin looks amazing, very hydrated!
This review was collected as part of a promotion
October 17, 2019
Mexico, Toluca, MX
Age: 15-24
About Me:
Basic Beauty
Skin Tone
Medium
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Perfect for the Weather!!
Since fall is coming around, my combo skin is definitely going to be more on the dry side and I'm glad that I am able to find a foundation that provides me with versatile coverage and keeps me moisturized but not greasy!
October 14, 2019
Toronto, ON, CA
Age: 15-24
Purchased
1 week ago
About Me:
Makeup Maven
Skin Tone
Fair
Skin Type
Combination
Acne Prone
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
Long Lasting / Long Wearing
This Formula Is
Buildable
best foundation i've ever had.
shape tape hydrating foundation was recommended to me by an employee so i decided to give it a go, and WOW. i've found my go-to foundation. since they stopped carrying it in stores i tried to switch to a different foundation but ended up ordering shape tape hydrating foundation in bulk. i don't know why it isn't sold in stores anymore, but PLEASE do not discontinue this product because it is literally the only foundation that works for my fair skin tone and acne-prone skin. it's perfect, and i love it. i hope i never have to find another foundation.
October 14, 2019
Clemson, SC, US
Age: 15-24
Purchased
1 month ago
About Me:
Trendy Tartelette
Skin Tone
Light
Skin Type
Dry
Normal
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
Hydration and light
Lovely light dewy blend hydrating and smooth. Very pleased.
This review was collected as part of a promotion
October 14, 2019
Bexhill-On-Sea , East Sussex , GB
Age: 25-44
About Me:
Basic Beauty
Skin Tone
Medium
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
My skin is so happy
I was excite to try this foundation, I like a product that I can use often and I want it to feel like I have no makeup on, this foundation made my skin look and feel beautiful! It covered all my imperfections, but still gave me a natural look
This review was collected as part of a promotion
October 14, 2019
Kitchener, ON, CA
Age: 25-44
About Me:
Basic Beauty
Skin Tone
Fair
Skin Type
Dry
Acne Prone
This Product Is
Brightening
Pore Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Full Coverage
Love it!
Since I found shape tape, I will never go back to another brand of foundation. I have such frustrating skin issues - some acne/scarring and fine lines. This makes my skin look flawless without feeling heavy or getting cakey.
October 14, 2019
Sacramento, CA, US
Age: 25-44
Purchased
1 month ago
About Me:
Trendy Tartelette