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shape tape hydrating foundation shape tape hydrating foundation

A$ 63 A$ 40
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  • Selected Shade: 8B porcelain beige (very fair skin with pink undertones)
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WHAT IT IS

Don’t hate, hydrate! This hypoallergenic, luminous-finish gel foundation featuring the same complexion-perfecting superpowers as shape tape concealer (link out) with an added boost of skin-smoothing, oil-free hydration will be your new bff.

WHAT IT DOES

  • Buildable coverage with luminous finish
  • Collagen & hyaluronic acid works to continuously hydrate, plump skin & refine pores
  • Won't crease, cake or fade

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

How To Use
  • Dab foundation directly to skin with applicator.
  • Apply three swipes of foundation to each cheek, two swipes to forehead, one down nose, and two on chin, then blend in circular motions.
  • For fuller coverage, apply additional swipes and blend until you’ve reached your desired level of coverage.
  • For best results, blend out with the shaper sponge (sold separately).

tarteist™ tip: Swatch the foundation on your jawline, blend it in & let it dry down before deciding on your ideal shade.

Why We Love It

It makes skin look dewy, healthy & flawless -- NEVER greasy or cakey.

CONSUMER PANEL RESULTS*

Immediately after application:

  • 100% said skin felt smoother & softer
  • 91% said skin felt more hydrated
  • 91% said skin appeared brighter
  • 94% said skin tone appeared more even
  • 91% saw a reduction in the appearance of dark spots.
  • 94% noticed a fresh & healthy-looking complexion
  • 94% saw fewer imperfections
  • 94% said this product felt lighter on their skin than other liquid foundation products

*Results based on consumer use study.

Ingredients

POWERED BY

  • hyaluronic acid: naturally-occurring ingredient in the human body which delivers moisture, firmness & suppleness to skin
  • collagen: helps plump the appearance of fine lines & wrinkles
  • vitamin C: antioxidant free radical fighter that helps prevent premature signs of aging & brightens skin

TARTELETTE APPROVED

  • hypoallergenic
  • tarte 12-hour power™
  • oil-free
  • dermatologist tested

net 30 mL / 1.01 Fl. Oz.

porcelain, fair beige, light-medium sand, medium sand, medium-tan sand, mahogany, deep honey, chestnut Ingredients: Water/Aqua/Eau, dimethicone, glycerin, PEG/PPG-18/18 dimethicone, octyldodecyl neopentanoate, butylene glycol, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, alcohol, acrylates crosspolymer, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499). ME111FL000021

fair-light neutral, light sand, light neutral, light-medium beige, light-medium honey, medium honey, medium neutral, medium-tan honey, tan sand, deep sand Ingredients: Water/Aqua/Eau, dimethicone, glycerin, octyldodecyl neopentanoate, butylene glycol, PEG/PPG-18/18 dimethicone, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, acrylates crosspolymer, alcohol, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891). ME111FL000011

Use it with
shape tape contour concealer
shape tape contour concealer
A$ 41
  • Reviews
  • Q&A
4.3 / 5.0
2,556 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
1584
569
190
110
103
Skin Tone
Light (752)
Fair (570)
Neutral (464)
Medium (434)
Skin Type
Combination (1194)
Dry (1059)
Normal (472)
Acne Prone (411)
This Product Is
Moisturizing / Hydrating (2097)
Long Lasting / Long Wearing (1270)
Brightening (691)
Crease Resistant (604)
This Formula Is
Lightweight (1719)
Buildable (1270)
Non Greasy (869)
Full Coverage (834)
Skin Tone
Medium
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
This Formula Is
Buildable
Very impressive foundation for dry skin
Best foundation I've ever used
December 13, 2019
LOS ANGELES, CA, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Skin Tone
Light
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Crease Resistant
This Formula Is
Lightweight
Buildable
Wonderful Formula!
I have used this foundation for a full year now, and I have been loving it! It held up quite well during the hot summer days running round outside and if it did start to break down a little it looked dewy and natural, not cakey and creased! As for the winter months it is equally as lovely, it is hydrating and doesn't cling to dry spots definitely a go to of mine all year long
December 12, 2019
London, ON, CA
Age: 15-24
Purchased
1 year ago
About Me:
Trendy Tartelette
Skin Tone
Medium
Skin Type
Normal
This Product Is
Wrinkle Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Absolutely the best
Absolutely the best, even for my mature skin!
This review was collected as part of a promotion
December 12, 2019
Jacksonville , IL, US
Age: 25-44
Purchased
11 months ago
About Me:
Trendy Tartelette
Skin Tone
Fair
Skin Type
Combination
Acne Prone
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Lightweight
Buildable
Great foundation
Great foundation, love the coverage and it’s so easy to blend. It’s a great everyday foundation but I have an oily T zone so have to powder a couple of times throughout the day
This review was collected as part of a promotion
December 11, 2019
Walsall, West Midlands , GB
Age: 15-24
Purchased
11 months ago
About Me:
Makeup Maven
Skin Tone
Fair
Skin Type
Normal
Combination
This Product Is
Moisturizing / Hydrating
Pore Minimizing
Long Lasting / Long Wearing
This Formula Is
Lightweight
Buildable
Consistently worth every penny
One of very few foundations I can wear on my extremely sensitive skin. It’s long-wearing with good, medium coverage. I’m on my fourth bottle. Love it. It’s great for daily wear but can be layered and then layered with the Tarte concealer for special occasions.
December 11, 2019
Leesburg, GA, US
Age: 25-44
Purchased
7 months ago
About Me:
Basic Beauty
Skin Tone
Light
Skin Type
Dry
Combination
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Lightweight
Buildable
Hydrating for Winter
Perfect for my dry skin in the fall/winter time. Love the coverage and light of this product. Highly recommend!
This review was collected as part of a promotion
December 10, 2019
Surrey, BC, CA
Age: 25-44
About Me:
Basic Beauty
Skin Tone
Light
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
This Formula Is
Full Coverage
Good
Wears very well through out the day
This review was collected as part of a promotion
December 10, 2019
Jersey City , NJ, US
Age: 25-44
Purchased
1 year ago
About Me:
Basic Beauty
Skin Tone
Neutral
Skin Type
Dry
This Product Is
Brightening
Pore Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Natural Dewey look
Beautiful and Dewey foundation
This review was collected as part of a promotion
December 10, 2019
Brisbane , Queensland , AU
Age: 25-44
Purchased
11 months ago
About Me:
Trendy Tartelette
Skin Tone
Fair
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Brightening
This Formula Is
Lightweight
Buildable
honestly in my top two foundations
I was nervous to try tarts but was pleasantly surprised by the quality of all their makeup especially this foundation it works so well With my skin and would definitely get again.
This review was collected as part of a promotion
December 9, 2019
perth, wa, AU
Age: 15-24
Skin Tone
Medium
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Non Greasy
RECOMMENDED
I would highly recommend this product! It has medium to full coverage and makes my face look natural and hydrated !! ??
December 8, 2019
Tucson , AZ, US
Age: 15-24