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shape tape hydrating foundation shape tape hydrating foundation

CF 23.500 CF 15.060
Find Your Perfect Shade

Variations

  • Selected Shade: 8B porcelain beige (very fair skin with pink undertones)
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WHAT IT IS

Don’t hate, hydrate! This hypoallergenic, luminous-finish gel foundation featuring the same complexion-perfecting superpowers as shape tape concealer (link out) with an added boost of skin-smoothing, oil-free hydration will be your new bff.

WHAT IT DOES

  • Buildable coverage with luminous finish
  • Collagen & hyaluronic acid works to continuously hydrate, plump skin & refine pores
  • Won't crease, cake or fade

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

How To Use
  • Dab foundation directly to skin with applicator.
  • Apply three swipes of foundation to each cheek, two swipes to forehead, one down nose, and two on chin, then blend in circular motions.
  • For fuller coverage, apply additional swipes and blend until you’ve reached your desired level of coverage.
  • For best results, blend out with the shaper sponge (sold separately).

tarteist™ tip: Swatch the foundation on your jawline, blend it in & let it dry down before deciding on your ideal shade.

Why We Love It

It makes skin look dewy, healthy & flawless -- NEVER greasy or cakey.

CONSUMER PANEL RESULTS*

Immediately after application:

  • 100% said skin felt smoother & softer
  • 91% said skin felt more hydrated
  • 91% said skin appeared brighter
  • 94% said skin tone appeared more even
  • 91% saw a reduction in the appearance of dark spots.
  • 94% noticed a fresh & healthy-looking complexion
  • 94% saw fewer imperfections
  • 94% said this product felt lighter on their skin than other liquid foundation products

*Results based on consumer use study.

Ingredients

POWERED BY

  • hyaluronic acid: naturally-occurring ingredient in the human body which delivers moisture, firmness & suppleness to skin
  • collagen: helps plump the appearance of fine lines & wrinkles
  • vitamin C: antioxidant free radical fighter that helps prevent premature signs of aging & brightens skin

TARTELETTE APPROVED

  • hypoallergenic
  • tarte 12-hour power™
  • oil-free
  • dermatologist tested

net 30 mL / 1.01 Fl. Oz.

porcelain, fair beige, light-medium sand, medium sand, medium-tan sand, mahogany, deep honey, chestnut Ingredients: Water/Aqua/Eau, dimethicone, glycerin, PEG/PPG-18/18 dimethicone, octyldodecyl neopentanoate, butylene glycol, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, alcohol, acrylates crosspolymer, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499). ME111FL000021

fair-light neutral, light sand, light neutral, light-medium beige, light-medium honey, medium honey, medium neutral, medium-tan honey, tan sand, deep sand Ingredients: Water/Aqua/Eau, dimethicone, glycerin, octyldodecyl neopentanoate, butylene glycol, PEG/PPG-18/18 dimethicone, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, acrylates crosspolymer, alcohol, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891). ME111FL000011

Use it with
shape tape contour concealer
shape tape contour concealer
CF 15.000
  • Reviews
  • Q&A
4.3 / 5.0
2,351 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
1449
522
180
104
96
Skin Tone
Light (697)
Fair (511)
Neutral (436)
Medium (402)
Skin Type
Combination (1090)
Dry (992)
Normal (428)
Acne Prone (388)
This Product Is
Moisturizing / Hydrating (1936)
Long Lasting / Long Wearing (1164)
Brightening (634)
Crease Resistant (552)
This Formula Is
Lightweight (1587)
Buildable (1166)
Non Greasy (810)
Full Coverage (785)
Skin Tone
Light
Skin Type
Dry
Normal
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
Hydration and light
Lovely light dewy blend hydrating and smooth. Very pleased.
This review was collected as part of a promotion
October 14, 2019
Bexhill-On-Sea , East Sussex , GB
Age: 25-44
About Me:
Basic Beauty
Skin Tone
Medium
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
My skin is so happy
I was excite to try this foundation, I like a product that I can use often and I want it to feel like I have no makeup on, this foundation made my skin look and feel beautiful! It covered all my imperfections, but still gave me a natural look
This review was collected as part of a promotion
October 14, 2019
Kitchener, ON, CA
Age: 25-44
About Me:
Basic Beauty
Skin Tone
Fair
Skin Type
Dry
Acne Prone
This Product Is
Brightening
Pore Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Full Coverage
Love it!
Since I found shape tape, I will never go back to another brand of foundation. I have such frustrating skin issues - some acne/scarring and fine lines. This makes my skin look flawless without feeling heavy or getting cakey.
October 14, 2019
Sacramento, CA, US
Age: 25-44
Purchased
1 month ago
About Me:
Trendy Tartelette
Skin Tone
Fair
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Brightening
This Formula Is
Lightweight
Buildable
Love This Foundation!
This foundation is hydrating and feels great on your skin. Very buildable coverage, so you can customize the coverage to your liking. My new fave foundation!
This review was collected as part of a promotion
October 13, 2019
Raleigh, NC, US
Age: 25-44
About Me:
Makeup Maven
Skin Tone
Medium
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
Goes on smooth with a subtle finish of hydration.
I love the natural smooth finish!
This review was collected as part of a promotion
October 13, 2019
EL PASO, TX, US
Age: 25-44
About Me:
Basic Beauty
Skin Tone
Light
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Gorgeous product overall
I love how this feels on my skin, and how my skin feels with it on. Really light, quite moisturising, and it does not oxidate/turn orange! Love it!
This review was collected as part of a promotion
October 12, 2019
Cardiff, Wales, GB
Age: 25-44
About Me:
Basic Beauty
Skin Tone
Fair
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Full Coverage
I love it
It feels wicked light on my skin and isn't cakey. it actually looks like my skin but better, I put a little too much on bc a little goes a looooong way. makes my skin looks soft radiant and beautiful and definitely keeps it hydrated.
October 12, 2019
Falmouth, MA, US
Age: 15-24
About Me:
Basic Beauty
Skin Tone
Light
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Lightweight
Decent foundation but not for me
It is nicely hydrating and stays well throughout the day but the coverage is less than I expected for shape tape. Colour options are definitely a plus but may go back to my usual which is must less expensive and has a better coverage level.(Milani)
This review was collected as part of a promotion
October 12, 2019
Dundas, ON, CA
Age: 25-44
Purchased
2 weeks ago
About Me:
Makeup Maven
Skin Tone
Light
Skin Type
Oily
This Product Is
Moisturizing / Hydrating
Brightening
Long Lasting / Long Wearing
This Formula Is
Lightweight
Buildable
Love it ??
I love the dewy look! It is very nice and hydrating.
This review was collected as part of a promotion
October 11, 2019
Philadelphia , PA, US
Age: 15-24
About Me:
Basic Beauty
Skin Tone
Medium
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
Full Coverage
AWESOME!
Love this foundation!
October 11, 2019
Calhoun, GA, US
Age: 15-24
About Me:
Makeup Maven