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base tape hydrating primer
Vegan Friendly Product
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base tape hydrating primer
base tape hydrating primer
base tape hydrating primer
base tape hydrating primer
base tape hydrating primer

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base tape hydrating primer base tape hydrating primer

KWD 12
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WHAT IT IS

Skincare priming serum is like a makeup magnet!

WHAT IT DOES

  • keeps skin hydrated for 12 hours
  • improves foundation application & extends wear
  • helps prevent makeup from caking in lines or pores
  • gives skin a smoother, plumper appearance
  • lightweight serum texture with coconut scent!

 

TARTELETTE TESTED*

  • Immediately before foundation application:
    • 97% said skin felt nourished & had a healthy glow
    • 97% said skin felt instantly hydrated & smoother
    • 100% said skin appeared hydrated & felt soft
  • Immediately after foundation:
    • 100% said it helped foundation apply more evenly
    • 97% said it helped skin look smoother under foundation
    • 97% saw an improvement in the appearance of fine lines
  • After 1 week of use:
    • 100% said product felt nourishing
    • 100% said skin felt & appeared hydrated throughout the day
    • 97% said skin felt softer & looked fresher
    • 97% said skin appeared smoother

*Based on a consumer perception study of 35 participants

 

CLINICAL RESULTS

  • 12-hour hydration*
  • extends the wear of foundation*
  • dermatologist tested
  • vegan

*based on a clinical study of 35 participants

 

SKINVIGORATING INGREDIENTS

  • coconut: nourishes to leave skin smooth & soft
  • jojoba: soothes & helps leave skin soft & supple 
  • grapeseed: helps hydrate without the weight

 

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
4.7 / 5.0
904 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
707
137
40
8
12
primer
i love this primer i use it everyday
July 2, 2020
Mannford, OK, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Lightweight and hydrating. Pairs nicely with the face tape foundation.
July 2, 2020
Los Angeles , CA, US
Age: 25-44
Purchased
1 month ago
Super hydrating and it smells delicious!!
Super hydrating and it smells delicious!!
June 30, 2020
Valley Stream, NY, US
Age: 25-44
Purchased
1 month ago
Absolutely love this primer. It keeps my skin from drying out.
This review was collected as part of a promotion
June 30, 2020
Marion , IL, US
Age: 15-24
Purchased
1 month ago
About Me:
Basic Beauty
This is good product which i have ever used .Thanks
June 28, 2020
New city, milano, AQ
Age: 15-24
Works great, smells great!!
I had never been a fan of primers because they always felt like they made my skin dry. When I got this I was sure it wasn't going to work. It looked like it was too runny and oily, but now I think that is part of it's magic. It absorbed into my skin well and made my skin feel super hydrated (not greasy). One pump is enough for the whole face. Apply, wait a couple minutes and then apply your foundation. Beautiful!! Bonus: the coconut scent!!!
June 28, 2020
Stanberry, MO, US
Age: 25-44
About Me:
Trendy Tartelette
Very light and smooth. Helps keep make up on for hours!
June 24, 2020
St. Louis, MO, US
Age: 25-44
Purchased
1 month ago
About Me:
Total Newbie
Great primer
I really like this primer. It's great for dry skin!!
This review was collected as part of a promotion
June 24, 2020
Billings, MT, US
Age: 25-44
Purchased
1 year ago
About Me:
Makeup Maven
doesn't always play nice with other products
It's a good primer as far as application and how it feels on the face. My one issue is that it doesn't play nicely with several other products, including the Shape Tape concealer which surprised me. I still like the product, but I am reserving my final thoughts for when my Shape Tape foundation arrives. If it doesn't play well with the foundation then I'll have a problem with it.
Me on a photo shoot
me at home using my Shape Tape primer.
June 24, 2020
Irvine, CA, US
Age: 45-64
Purchased
1 month ago
About Me:
Makeup Maven
Decent product
Nice and light and gets the job done. It’s not greasy at all either like many other primers.
June 24, 2020
Dundee , MI, US
Age: 25-44
Purchased
1 month ago
About Me:
Trendy Tartelette