high performance naturals™
mean to us?
All tarte products are formulated with a
blend of naturally-derived & other
ingredients designed to perform.
fruit & plant extracts from
Mother Nature •
vegan-friendly options • tarte 12-hour power™ • consumer tested results
always formulated without: parabens,
mineral oil, phthalates, triclosan,
sodium laurly sulfate & gluten
maureen kelly, ceo & founder
I started tarte with a dream of
developing good-for-you beauty that's
never boring. I became so focused on the
ingredients I was putting on my skin, and
a lot of my favorite products had some
not-so-cool ingredients in them.
So out of my 1-bedroom, rent-controlled NYC apartment with my friends & family as employees getting paid in pizza, I launched my very first product! Our OG tartelettes know, it was the cheek stain: a skin-loving blush stick infused with acai, acerola, maracuja, goji & pomegranate – finally, ingredients you could pronounce!
Just like that, we were on the map. I bought a bottle of champagne, celebrated the win & continued on my adventure. I started building an incredible team, we moved into a (real) office which we quickly outgrew & now we have an amazing group of peeps behind the scenes that have truly become family.
Fast forward 20 years to a full assortment of award-winning formulas… but it’s still just the beginning. We will never stop learning, never stop growing & I will always be that girl with a dream. Thanks to YOU GUYS, my dream became a reality & I am forever grateful.
Walk on the wild side with our
fierce-at-your-fingertips maneater™ that’ll
have you lookin’ your best in just a few steps
with low-maintenance, high-impact formulas.
Superfruit-infused formulas hand-harvested
from our all-female cooperative for firmer,
brighter, smoother-looking skin.
ingredients we love
helps hydrate &
to help restore
helps smooth &
soften look of
nourishes to leave
skin smooth & soft
essential fatty acid
known to soothe
the start of tarte!™
first department store
debut (woop woop!)
launched iconic lights,
camera, lashes™ mascara
launched maracuja oil,
Amazonian clay to launch
tarte™ goes global!
cult-favorite shape tape™
concealer is born
launched heart to tarte™
we got a sister -
Heart to Tarte™
our 501(c)(3) non-profit
In 2017, tarte created heart to tarte™, tarte’s™
501(c)(3) non-profit dedicated to causes
like animal welfare, women’s empowerment
ending cyberbullying & more.