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shape tape hydrating foundation shape tape hydrating foundation

UM 15.400 UM 9.870
Find Your Perfect Shade

Variations

  • Selected Shade: 8B porcelain beige (very fair skin with pink undertones)
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WHAT IT IS

Don’t hate, hydrate! This hypoallergenic, luminous-finish gel foundation featuring the same complexion-perfecting superpowers as shape tape concealer (link out) with an added boost of skin-smoothing, oil-free hydration will be your new bff.

WHAT IT DOES

  • Buildable coverage with luminous finish
  • Collagen & hyaluronic acid works to continuously hydrate, plump skin & refine pores
  • Won't crease, cake or fade

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

How To Use
  • Dab foundation directly to skin with applicator.
  • Apply three swipes of foundation to each cheek, two swipes to forehead, one down nose, and two on chin, then blend in circular motions.
  • For fuller coverage, apply additional swipes and blend until you’ve reached your desired level of coverage.
  • For best results, blend out with the shaper sponge (sold separately).

tarteist™ tip: Swatch the foundation on your jawline, blend it in & let it dry down before deciding on your ideal shade.

Why We Love It

It makes skin look dewy, healthy & flawless -- NEVER greasy or cakey.

CONSUMER PANEL RESULTS*

Immediately after application:

  • 100% said skin felt smoother & softer
  • 91% said skin felt more hydrated
  • 91% said skin appeared brighter
  • 94% said skin tone appeared more even
  • 91% saw a reduction in the appearance of dark spots.
  • 94% noticed a fresh & healthy-looking complexion
  • 94% saw fewer imperfections
  • 94% said this product felt lighter on their skin than other liquid foundation products

*Results based on consumer use study.

Ingredients

POWERED BY

  • hyaluronic acid: naturally-occurring ingredient in the human body which delivers moisture, firmness & suppleness to skin
  • collagen: helps plump the appearance of fine lines & wrinkles
  • vitamin C: antioxidant free radical fighter that helps prevent premature signs of aging & brightens skin

TARTELETTE APPROVED

  • hypoallergenic
  • tarte 12-hour power™
  • oil-free
  • dermatologist tested

net 30 mL / 1.01 Fl. Oz.

porcelain, fair beige, light-medium sand, medium sand, medium-tan sand, mahogany, deep honey, chestnut Ingredients: Water/Aqua/Eau, dimethicone, glycerin, PEG/PPG-18/18 dimethicone, octyldodecyl neopentanoate, butylene glycol, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, alcohol, acrylates crosspolymer, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499). ME111FL000021

fair-light neutral, light sand, light neutral, light-medium beige, light-medium honey, medium honey, medium neutral, medium-tan honey, tan sand, deep sand Ingredients: Water/Aqua/Eau, dimethicone, glycerin, octyldodecyl neopentanoate, butylene glycol, PEG/PPG-18/18 dimethicone, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, acrylates crosspolymer, alcohol, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891). ME111FL000011

Use it with
shape tape contour concealer
shape tape contour concealer
UM 10.700
  • Reviews
  • Q&A
4.3 / 5.0
2,484 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
1541
549
183
109
102
Skin Tone
Light (737)
Fair (546)
Neutral (454)
Medium (420)
Skin Type
Combination (1157)
Dry (1031)
Normal (460)
Acne Prone (405)
This Product Is
Moisturizing / Hydrating (2040)
Long Lasting / Long Wearing (1233)
Brightening (670)
Crease Resistant (581)
This Formula Is
Lightweight (1672)
Buildable (1226)
Non Greasy (845)
Full Coverage (819)
Skin Tone
Light
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
This Formula Is
Buildable
The best foundation
My favourite! It covers well without drying out the face. Easy to blend in and fix mistakes when you use blush or other products
November 17, 2019
Mississauga, ON, CA
Age: 25-44
Purchased
2 months ago
About Me:
Trendy Tartelette
Skin Tone
Light
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
Wrinkle Minimizing
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Full Coverage
Amazing foundation
I really was impressed with this highlighter! I'm not a big fan of matte highlighters so this one was perfect to maintain a nice glow!
This review was collected as part of a promotion
November 16, 2019
Ancaster, ON, CA
Age: 15-24
Skin Tone
Medium
Skin Type
Normal
Wrinkles
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
This Formula Is
Buildable
Great formula and applicator!
This has a great applicator and the hydrating formula left a dewy appearance! Think this will be a staple for me for medium coverage!
This review was collected as part of a promotion
November 16, 2019
Chicago, IL, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Mattifying / Oil Absorbing
Brightening
Pore Minimizing
Wrinkle Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Full Coverage
Amazing coverage
I love this cover up It my favorite. Highly recommend this. Must have
This review was collected as part of a promotion
November 16, 2019
Virginia Beach, VA, US
Age: 45-64
Purchased
3 months ago
About Me:
Trendy Tartelette
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
This Formula Is
Full Coverage
It has full coverage it feels great I love it
November 16, 2019
Royal Palm , FL, US
Age: 25-44
About Me:
Skincare Obsessed
Skin Tone
Fair
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
Pore Minimizing
This Formula Is
Lightweight
Light as a feather with coverage
HOLY COW I LOVE THIS STUFF. I get MASSIVE breakouts during *that* time of the month and this saved me. I've been using loose powder just because I'm a makeup novice and it's what I was comfortable with. But then I tried this and I'll never look back. It hides my redness AND feels awesome on my skin. My loose powder made my skin feel tacky but this is so soft and lightweight it's almost as if I'm not wearing anything at all. I doubt I'll ever buy anything else after this.
November 15, 2019
Bethalto, IL, US
Age: 25-44
About Me:
Total Newbie
Skin Tone
Medium
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Buildable
Exciting
I got this foundation recently and I am really enjoying it
This review was collected as part of a promotion
November 14, 2019
Austin, TX, US
Age: 15-24
About Me:
Trendy Tartelette
Skin Tone
Light
Skin Type
Oily
Combination
This Product Is
Moisturizing / Hydrating
This Formula Is
Buildable
didnt last as long as other foundation
I liked this foundation but it didn't last as long as others ive tried
This review was collected as part of a promotion
November 14, 2019
Holiday island, AR, US
Age: 25-44
Purchased
4 months ago
About Me:
Makeup Maven
Skin Tone
Fair
Skin Type
Dry
Normal
This Product Is
Moisturizing / Hydrating
This Formula Is
Buildable
Good match
Great foundation, very blendable
November 13, 2019
Cincinnati, OH, US
Age: 25-44
Skin Tone
Neutral
Skin Type
Combination
This Product Is
Long Lasting / Long Wearing
This Formula Is
Full Coverage
A+ coverage
Thick coverage and great on my sensitive skin. For lighter coverage in summer months, I mix with a cream and it looks flawless. Coverage lasts all day too.
This review was collected as part of a promotion
November 13, 2019
London, ON, CA
Age: 25-44
Purchased
1 year ago