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shape tape hydrating foundation shape tape hydrating foundation

F 5.500 F 3.530
Find Your Perfect Shade

Variations

  • Selected Shade: 8B porcelain beige (very fair skin with pink undertones)
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WHAT IT IS

Don’t hate, hydrate! This hypoallergenic, luminous-finish gel foundation featuring the same complexion-perfecting superpowers as shape tape concealer (link out) with an added boost of skin-smoothing, oil-free hydration will be your new bff.

WHAT IT DOES

  • Buildable coverage with luminous finish
  • Collagen & hyaluronic acid works to continuously hydrate, plump skin & refine pores
  • Won't crease, cake or fade

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

How To Use
  • Dab foundation directly to skin with applicator.
  • Apply three swipes of foundation to each cheek, two swipes to forehead, one down nose, and two on chin, then blend in circular motions.
  • For fuller coverage, apply additional swipes and blend until you’ve reached your desired level of coverage.
  • For best results, blend out with the shaper sponge (sold separately).

tarteist™ tip: Swatch the foundation on your jawline, blend it in & let it dry down before deciding on your ideal shade.

Why We Love It

It makes skin look dewy, healthy & flawless -- NEVER greasy or cakey.

CONSUMER PANEL RESULTS*

Immediately after application:

  • 100% said skin felt smoother & softer
  • 91% said skin felt more hydrated
  • 91% said skin appeared brighter
  • 94% said skin tone appeared more even
  • 91% saw a reduction in the appearance of dark spots.
  • 94% noticed a fresh & healthy-looking complexion
  • 94% saw fewer imperfections
  • 94% said this product felt lighter on their skin than other liquid foundation products

*Results based on consumer use study.

Ingredients

POWERED BY

  • hyaluronic acid: naturally-occurring ingredient in the human body which delivers moisture, firmness & suppleness to skin
  • collagen: helps plump the appearance of fine lines & wrinkles
  • vitamin C: antioxidant free radical fighter that helps prevent premature signs of aging & brightens skin

TARTELETTE APPROVED

  • hypoallergenic
  • tarte 12-hour power™
  • oil-free
  • dermatologist tested

net 30 mL / 1.01 Fl. Oz.

porcelain, fair beige, light-medium sand, medium sand, medium-tan sand, mahogany, deep honey, chestnut Ingredients: Water/Aqua/Eau, dimethicone, glycerin, PEG/PPG-18/18 dimethicone, octyldodecyl neopentanoate, butylene glycol, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, alcohol, acrylates crosspolymer, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499). ME111FL000021

fair-light neutral, light sand, light neutral, light-medium beige, light-medium honey, medium honey, medium neutral, medium-tan honey, tan sand, deep sand Ingredients: Water/Aqua/Eau, dimethicone, glycerin, octyldodecyl neopentanoate, butylene glycol, PEG/PPG-18/18 dimethicone, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, acrylates crosspolymer, alcohol, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891). ME111FL000011

Use it with
shape tape contour concealer
shape tape contour concealer
F 3.600
  • Reviews
  • Q&A
4.3 / 5.0
2,376 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
1461
530
180
107
98
Skin Tone
Light (702)
Fair (518)
Neutral (440)
Medium (407)
Skin Type
Combination (1104)
Dry (998)
Normal (434)
Acne Prone (390)
This Product Is
Moisturizing / Hydrating (1954)
Long Lasting / Long Wearing (1175)
Brightening (638)
Crease Resistant (557)
This Formula Is
Lightweight (1601)
Buildable (1175)
Non Greasy (816)
Full Coverage (791)
Skin Tone
Deep
Skin Type
Dry
This Formula Is
Full Coverage
I personally didn't like it
Was not a fan of the texture, nor the shade, couldn't find a match even though I bought 2 different colors. Had to return
October 22, 2019
Cambridge, ON, CA
Age: 25-44
Purchased
11 months ago
About Me:
Total Newbie
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
Love this foundation. Wish they would restock all the shades. I’ve had to switch to a different foundation because they haven’t had my shade in 2 months.
October 21, 2019
Liberty, TX, US
Age: 25-44
Skin Tone
Neutral
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
Good product
Creamy,. Easily blendable, very gud coverage
This foundation is totally worth to purchase
October 21, 2019
Cilfton, New Jersey, UM
Age: 25-44
Purchased
1 month ago
Skin Tone
Medium
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Brightening
This Formula Is
Lightweight
Buildable
A Favorite
This is my current favorite foundation. Lightweight and covers what I need it to cover! It feels great on my skin!
October 21, 2019
Central City, NE, US
Age: 25-44
About Me:
Trendy Tartelette
Skin Tone
Fair
Skin Type
Dry
Normal
Combination
This Product Is
Moisturizing / Hydrating
Pore Minimizing
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Full Coverage
Shade matches my fair skin tone perfectly. Goes on smoothly. Although it doesn't seem like there's as much product in the bottle as the Babassou foundation.
October 21, 2019
Belcamp, MD, US
Age: 25-44
Purchased
1 month ago
Skin Tone
Medium
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
Love it!
I honestly love this foundation. It hydrated my skin and blends pretty smooth. It is very lightweight and not a full coverage foundation.
This review was collected as part of a promotion
October 21, 2019
Brisbane, 4067, AU
Age: 15-24
About Me:
Basic Beauty
Skin Tone
Light
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Buildable
Full Coverage
I highly recommend this foundation.
This foundation is hydrating and good coverage.
This review was collected as part of a promotion
October 20, 2019
Austin, TX, US
Age: 25-44
About Me:
Trendy Tartelette
Skin Tone
Fair
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Buildable
Applicator makes application smooth and easy!
Love the unique applicator, it's similar to the concealer so it goes on smooth. I would say medium to fill coverage but it doesn't feel heavy or matte. Def want to reorder!
This review was collected as part of a promotion
October 19, 2019
Fairfax, VA, US
Age: 25-44
Purchased
1 week ago
About Me:
Basic Beauty
Skin Tone
Fair
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Non Greasy
New Favorite
I have really dry skin and almost every foundation I use tends to get patchy on me because of it, with this foundation though it lasts quite a while on me and doesn't have that problem because it's hydrating. It's also actually my shade which is a blessing because I can never find pink toned fair shades that are light enough for me. It's a great product that I thoroughly enjoy. I would say it would be nice if it was a bit more full coverage but finding full coverage in my shade is already difficult so I still really love this foundation. My shade is 8b, in case if anyone is curious.
This review was collected as part of a promotion
October 18, 2019
La Porte, IN, US
Age: 15-24
Purchased
1 month ago
About Me:
Trendy Tartelette
Skin Tone
Neutral
Skin Type
Oily
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Lightweight
Love it !
I would recommend this product to people who have dry skin ! Only because I use it and I have oily skin so through out the day I have to reapply my setting powder versus someone with dry skin who wouldn’t have to do that on a daily bases.
This review was collected as part of a promotion
Love love love this foundation !!??
Love love love this foundation !!??
October 17, 2019
Akron , OH, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty