female-founded, cruelty-free & vegan-friendly formulas
infused with good-for-you ingredients &
I started tarte with a dream of developing good-for-you beauty that’s never boring. Sounds
simple right? Let me give ya the real rundown of how it began…
Like most of us, I was obsessed with all things makeup (thanks to my momma) & this led to my
love for skincare! I became so focused on the ingredients I was putting on my skin & to my
surprise, a lot of my favorite products had some not-so-cool ingredients in them.
So out of my 1-bedroom, rent-controlled NYC apartment with my friends & family as employees
getting paid in pizza, I launched my very first product! Our OG tartelettes know, it was the
cheek stain: a skin-loving blush stick infused with acai, acerola, maracuja, goji &
pomegranate – finally, ingredients you could pronounce!
Just like that, we were on the map. I bought a bottle of champagne, celebrated the win &
continued on my adventure. I started building an incredible team, we moved into a (real)
office which we quickly outgrew & now we have an amazing group of peeps behind the scenes
that have truly become family.
Fast forward 20 years to a full assortment of award-winning formulas… but it’s still just
the beginning. We will never stop learning, never stop growing & I will always be that
girl with a dream. Thanks to YOU GUYS, my dream became a reality & I am forever grateful.
Full family of flawless formulas
featuring cult-classic concealer,
foundation, powder & more!
Powerhouse sustainably-harvested &
skin-balancing superstar delivers
better, longer, truer wear.
Beauty in a breeze! Simple, Effective
& Always vegan™ formulas for easy,
Cult-classic palettes designed for
our tartelettes: beauty trailblazers who are fearlessly
confident, shamelessly fun & uniquely themselves collection
Walk on the wild side with our
fierce-at-your-fingertips maneater™ that’ll
have you lookin’ your best in just a few steps with
low-maintenance, high-impact formulas.
Superfruit-infused formulas hand-harvested
from our all-female cooperative for firmer,
brighter, smoother-looking skin.
No-brainer beauty that’s sweet to your
skin, the environment, animals & sweeter without the bad
Beauty sleep in a bottle! Inspired by Japanese
skincare, these botanical-infused formulas are
easy-to-use & deliver real results.
our fave ingredients
better, longer, truer wear
promotes firmer, brighter, smoother-looking skin
nourishes for maximum hydration
helps hydrate & brighten
vitamin-packed to help restore moisture
helps smooth & soften look of fine lines
essential fatty acid known to soothe & moisturize
helps nourish, moisturize & soothe
helps condition & repair
nourishes to leave skin smooth & soft
our 501(c)(3) non-profit
In 2017, tarte created heart to tarte™, tarte’s™
501(c)(3) non-profit dedicated to causes
like animal welfare, women’s empowerment
ending cyberbullying & more.
the start of tarte!™
first department store
debut (woop woop!)
launched iconic lights, camera, lashes™ mascara
launched maracuja oil, sustainably sourced from cooperative
Amazonian clay to launch fan-fave foundation
tarte™ goes global!
marine-powered SEA collection
cult-favorite shape tape™ concealer is born
launched heart to tarte™
we got a sister -