shape tape™ concealer

Item No. 846733016143-U4
3.5 out of 5 Customer Rating
full-coverage, natural matte
kr 330
  • all
  • Original
  • New
  • Pastels
  • all
  • fair - light
  • light med - med
  • tan - deep

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35N medium change shade

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shape tape™ undereye bundle
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shape tape™ concealer
35N medium change shade 35N medium (medium skin with a balance of warm & cool undertones)

#1 concealer brand!*

WINNER: Best Concealer, Allure Readers’ Choice Award 2021

* Source: The NPD Group, Inc./U.S. Prestige Beauty Total Measured Market, Makeup Sales. Jan-Aug 2022


Swipe on the hype with this best-selling concealer!


  • full-coverage formula with natural matte finish
  • smooths & brightens for an instant eye lift
  • crease-proof formula won’t cake or settle with 16 hrs of flawless wear
  • tape technology™ helps smooth & blur appearance of fine lines & wrinkles
  • applies easily with jumbo speed smoother™
  • vegan & cruelty-free
  • Need TSA-approved? shop travel-size


  • 100% agree it doesn’t crease or look cakey 
  • 100% agree skin looks & feels smoother
  • 100% agree undereyes look smoother 
  • 100% agree it covers dark circles 
  • 100% would recommend to a friend 
  • 97% agree it blurs & smooths appearance of wrinkles & fine line


  • vegan
  • dermatologist tested
  • 16-hour wear
  • 12-hour crease-proof
  • waterproof

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • shea butter: helps retain skin's elasticity
  • mango butter: helps moisturize & condition 
  • licorice root: brightens appearance of dark circles & color corrects
How to Use
  • Conceal dark circles
  • Full face of flawless
  • PRO tips:
    • dampen your sponge for smoother application
    • use on eyelids as a shadow primer for a lasting look