About Tarte™
At
, we believe in
breaking down beauty
boundaries,
shattering
stereotypes & being kind.
We believe in high-performance
AND natural.
What does
high performance naturals™
mean to us?
All tarte products are formulated with a
blend of naturally-derived & other
ingredients designed to perform.
fruit & plant extracts from
Mother Nature •
clinically-proven ingredients
vegan-friendly options
• consumer tested results
tarte™
formulas do not contain any of the
following intentionally added ingredients*:
sodium lauryl sulfate, parabens,
phthalates, triclosan, formaldehyde, coal tar, hydroquinone, triclocarban, aluminum salts,
benzophenone + related compounds, butoxyethanol, lead + lead acetate, methyl cellosolve + methoxyethanol,
mercury + related compounds, insoluble plastic microbeads, toluene, petrolatum + mineral oil,
polyacrylamide + acrylamide styrene, xylenes + related compounds, ethanolamine,
diethanolamine, monoethanolamine, methylchloroisothiazolinone + methylisothiazolinone & chemical sunscreens.
| Ingredient(s): | Requirements: | INCI Names Specific to: |
|---|---|---|
| sodium lauryl sulfate (sls) | prohibited | sodium lauryl sulfate |
| parabens | prohibited | benzylparaben butylparaben calcium paraben ethylparaben hexamidine diparaben hexamidine paraben isobutylparaben isodecylparaben isopropylparaben methylparaben phenoxyethylparaben phenylparaben potassium butylparaben potassium ethylparaben potassium methylparaben potassium paraben potassium propylparaben propylparaben sodium butylparaben sodium ethylparaben sodium isobutylparaben sodium isopropylparaben sodium methylparaben sodium paraben sodium propylparaben undecylenoyl peg-5 paraben |
| formaldehyde | prohibited | formaldehyde |
| coal tar | prohibited | coal tar |
| hydroquinone | prohibited | hydroquinone |
| triclosan | prohibited | triclosan |
| triclocarban | prohibited | triclocarban |
| aluminum salts | prohibited | aluminum bromohydrate aluminum chloride aluminum chlorohydrate aluminum chlorohydrex aluminum chlorohydrex pg aluminum chlorohydrex peg aluminum dichlorohydrate aluminum dichlorohydrex peg aluminum dichlorohydrex pg aluminum fluoride aluminum sesquichlorohydrate aluminum sesquichlorohydrex peg aluminum sesquichlorohydrex pg aluminum silicate aluminum sulfate aluminum zirconium octachlorohydrate aluminum zirconium octachlorohydrex gly aluminum zirconium pentachlorohydrate aluminum zirconium pentachlorohydrex gly aluminum zirconium tetrachlorohydrate aluminum zirconium tetrachlorohydrex gly aluminum zirconium tetrachlorohydrex peg aluminum zirconium tetrachlorohydrex pg aluminum zirconium ttrichlorohydrate aluminum zirconium trichlorohydrex gly |
| benzophenone + related compounds | prohibited | benzophenone benzophenone-1 benzophenone-2 benzophenone-3 benzophenone-4 benzophenone-5 benzophenone-6 benzophenone-7 benzophenone-8 benzophenone-9 benzophenone-10 benzophenone-11 benzophenone-12 methyl benzophenone stearaminocarbonyl benzophenone-4 trimethylbenzophenone va/crotonates/methacryloxybenzophenone-1 copolymer 4-(2-beta-glucopyranosiloxy)propoxy-2hydroxybenzophenone |
| butoxyethanol | prohibited | butoxyethanol |
| lead + lead acetate | prohibited | lead lead acetate |
| methyl cellosolve + methoxyethanol | prohibited | methyl cellosolve methoxyethanol |
| mercury + related compounds | prohibited | mercury thimerosal phenyl mercuric acetate phenyl mercuric benzoate phenyl mercuric borate phenyl mercuric bromide phenyl mercuric chloride |
| insoluble plastic microbeads | prohibited in rinse-off products (defined as any solid plastic particle that is less than five millimeters in size and is intended to be used to exfoliate or cleanse the human body) | polyethylene (pe) polypropylene (pp) polymethyl methacrylate (pmma) nylon polystyrene |
| toluene | prohibited | toluene |
| petrolatum + mineral oil | prohibited | petrolatum mineral oil |
| polyacrylamide + acrylamide styrene | prohibited | bromostyrene dea-styrene/acrylates/dvb copolymer sodium styrene/acrylates/divinylbenzene copolymer styrene oxide styrene |
| xylenes + related compounds | prohibited | xylene xylene diisocyanate xylene sulfonic acid |
| phthalates | prohibited | acryloyloxyethyl phthalate adipic acid/1,4-butanediol/terephthalate copolymer behentrimonium dimethicone peg-8 phthalate butyl benzyl phthalate cellulose acetate phthalate cetrimonium dimethicone peg-7 phthalate cetyl triethylmonium dimethicone peg-8 phthalate dibutyl phthalate diethylhexyl 2,6-naphthalate diethylhexyl phthalate diethylhexyl terephthalate diethyl phthalate diglycol/isophthalates/sip copolymer dihydrogenated tallow phthalate diisononyl phthalate dimethicone peg-7 phthalate dimethicone peg-8 phthalate dimethyl 2,6-naphthalate dimethyl phthalate di-pentyl/isopentyl terephthalate ethylene/sodium sulfoisophthalate/terephthalate copolymer hydroxypropyl methylcellulose phthalate polydiallyl phthalate polyethylene isoterephthalate polyethylene naphthalate polypentaerythrityl terephthalate polypropylene terephthalate potassium biphthalate soy protein phthalate stearalkonium dimethicone peg-8 phthalate sucrose benzoate/sucrose acetate isobutyrate/butyl benzyl phthalate copolymer sucrose benzoate/sucrose acetate isobutyrate/butyl benzyl phthalate/methyl methacrylate copolymer zinc dimethicone peg-25 phthalate |
| ethanolamine (eta) | prohibited | ethanolamine |
| diethanolamine (dea) | prohibited | diethanolamine |
| monoethanolamine (mea) | prohibited | monoethanolamine |
| methylchloroisothiazolinone + methylisothiazolinone | prohibited | methylchloroisothiazolinone methylisothiazolinone |
| chemical sunscreens | prohibited | oxybenzone avobenzone octisalate octocrylene homosalate octinoxate |
Founder
maureen kelly, ceo & founder
I started tarte with a dream of
developing good-for-you beauty that's
never boring. I became
so focused on the
ingredients I was putting on my skin, and
a
lot of my favorite products
had some
not-so-cool ingredients in them.
So out of my 1-bedroom, rent-controlled NYC apartment with my friends & family as employees getting paid in pizza, I launched my very first product! Our OG tartelettes know, it was the cheek stain: a skin-loving blush stick infused with acai, acerola, maracuja, goji & pomegranate – finally, ingredients you could pronounce!
Just like that, we were on the map. I bought a bottle of champagne, celebrated the win & continued on my adventure. I started building an incredible team, we moved into a (real) office which we quickly outgrew & now we have an amazing group of peeps behind the scenes that have truly become family.
Fast forward 20+ years to a full assortment of award-winning formulas… but it’s still just the beginning. We will never stop learning, never stop growing & I will always be that girl with a dream. Thanks to YOU GUYS, my dream became a reality & I am forever grateful.
Xo,
Maureen Kelly
Tarte™ Collections
skinvigorating™ squad
From the #1 concealer brand*
the shape tape™ fam
is full of award-winning formulas,
fan-fave foundations,
best-selling powders & much more!
*Source: Circana, U.S. Prestige Beauty Total Measured Market,
Makeup Sales,
January-December 2023 combined
Sustainably-harvested along the Amazon river,
this powerhouse clay is infused into best-selling & award winning
formulas for better, longer, truer wear.
Unleash your inner maneater™ with
low-maintenance, high-impact formulas
your fiercest looks yet!
Best-selling palettes, mascaras & more
designed for our tartelettes™: beauty trailblazers,
kind, giving & uniquely themselves!
Juicy skin is in!™
Superfruit-infused formulas hand-harvested
from our all-female cooperative for firmer,
brighter, smoother-looking skin.
Tarte™ Ingredients
ingredients we love
better, longer,
truer wear
for firmer,
brighter, smoother-
looking skin & lips
intensely moisturizes
helps hydrate,
smooth & brighten
vitamin-packed
to help restore
moisture
helps smooth &
soften
nourishes skin &
lashes
helps condition
helps nourish &
enrich skin
nourishes & renews
hydrates, refreshes,
smooths & soothes
timeline
Heart to Tarte™
our 501(c)(3) non-profit
In 2017, tarte created heart to tarte™, tarte’s™
501(c)(3) non-profit dedicated to causes
like animal welfare, women’s empowerment
ending cyberbullying & more.