tarte started in 2000 with a dream of combining glamourous makeup & good-for-you ingredients. Today, we’re leaders in the beauty industry, offering eco-chic, cruelty-free cosmetics & hypoallergenic, vegan skincare. Every product is packed with naturally-derived, skinvigorating™ ingredients & always formulated without the bad stuff like parabens, phthalates, sodium lauryl sulfate, triclosan, & gluten.
tarte pioneered the use of high-performance naturals™, so no matter how hectic life gets, your makeup can hold up to the challenge. We travel the world to find the best, most efficient ingredients, like our longwearing, skin-balancing Amazonian clay and the highly nourishing, non-greasy maracuja oil. We are always looking for ways to #rethinknatural so you never have to compromise the quality of your makeup for the health & beauty of your skin!