Spanning 4,000 miles, the Amazon River collects highly nutritious plant & fruit matter as it runs its course, ultimately ending up in the river’s basin, where the clay is at its highest nutrient concentration. We wait for the sun to naturally bake the clay, locking in the plant & fruit nutrients, then shave the clay down to a finely-milled powder to infuse in our high-performance natural™ formulas.
Ever since our beginnings back in 2000, using naturally-derived ingredients that are good for you & the environment has been a central focus for each & every product we create. We’re not just a cruelty-free company – we also place a priority on sustainability, health & giving back to local communities.
How We Give Back