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shape tape™ concealer
America's number one concealer brand
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shape tape™ concealer
shape tape™ concealer
shape tape™ concealer
shape tape™ concealer

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shape tape™ concealer shape tape™ concealer

$27
Available for orders $35+ with Afterpay Learn more
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WHAT IT IS

Meet our iconic, "can't live without" shape tape concealer & discover why one is sold every 12 seconds*! This vegan,waterproof full-coverage formula infused with tape technology™ instantly helps brighten, smooth & give the skin a firmer, more lifted look for 16-hours. 

Oh & by the way, we’re America’s #1 concealer brand**. We’re kind of a big deal.

**Based on worldwide YTD sales as of 12/28/2019 **Source: The NPD Group, Inc./U.S. Prestige Beauty Total Measured Market, Makeup Sales. Jan 2019 - Dec 2019

WHAT IT DOES

  • 43% of each tube is infused with tape technology™ which is like a veil of silk to help smooth & blur appearance of fine lines & wrinkles
  • nourishes delicate undereye with mango seed & shea butters while licorice root brightens
  • jumbo speed smoother™ wand allows for easy application & blendable formula wont' flake or crease throughout the day
  •  easy-to-blend formula delivers 12-hour crease-proof wear
  • Reviews
  • Q&A
4.8 / 5.0
16,890 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
14332
1879
415
130
134
Skin Tone
Light (3556)
Fair (2446)
Medium (2368)
Neutral (2323)
Skin Type
Combination (6353)
Dry (2574)
Normal (2476)
Oily (2287)
This Product Is
Long Lasting / Long Wearing (9420)
Brightening (6809)
Crease Resistant (5436)
Mattifying / Oil Absorbing (3963)
This Formula Is
Full Coverage (8999)
Lightweight (5965)
Buildable (4370)
Non Greasy (4093)
Skin Tone
Light
Skin Type
Oily
Acne Prone
This Product Is
Brightening
Crease Resistant
This Formula Is
Full Coverage
Good for acne
This product is great for covering acne (which I have a lot of). It isn’t very long lasting on its own which is why I took away a star, but if you set it right it can be. Very thick.
March 30, 2020
Norman, OK, US
Age: 15-24
Purchased
5 months ago
About Me:
Trendy Tartelette
Skin Tone
Medium
Skin Type
Oily
Combination
This Product Is
Brightening
Pore Minimizing
Wrinkle Minimizing
Long Lasting / Long Wearing
This Formula Is
Lightweight
Buildable
Full Coverage
LOVE
I have really loved this concealer. I am a sports reporter and work on tv, so I need lots of coverage and this has been great!
March 30, 2020
fort mill, SC, US
Age: 15-24
About Me:
Trendy Tartelette
Skin Tone
Light
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
:))
It is very creamy and full coverage
I really love it!
March 30, 2020
Wirral, Merseyside , GB
Age: 25-44
Skin Tone
Light
Skin Type
Combination
Acne Prone
This Product Is
Brightening
This Formula Is
Full Coverage
Good
This concealer did a pretty good job
March 30, 2020
Galax, VA, US
Age: 15-24
About Me:
Trendy Tartelette
Skin Tone
Neutral
Skin Type
Normal
This Product Is
Brightening
This Formula Is
Non Greasy
eye brightener
was recommended by Hannah Martin @hannahmartinmakeup and have been thrilled with results
March 30, 2020
London, London, GB
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Skin Tone
Neutral
Skin Type
Dry
Normal
Combination
This Product Is
Mattifying / Oil Absorbing
Pore Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Full Coverage
Beautiful
I love this product - high coverage and very long lasting.
This review was collected as part of a promotion
March 30, 2020
Odense, Fyn, DK
Age: 15-24
About Me:
Trendy Tartelette
Skin Tone
Light
Skin Type
Combination
This Product Is
Pore Minimizing
This Formula Is
Lightweight
loveee..works great
This review was collected as part of a promotion
March 30, 2020
chicago, IL, US
Age: 45-64
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
Brightening
Wrinkle Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Non Greasy
Buildable
Full Coverage
Because, At My Age...
I have several Shape Tapes now. I took a chance on a new color when my preference was out of stock. I have found my new color! So happy this product covers fine lines without settling in them. I don't even look at other concealers.
This review was collected as part of a promotion
March 29, 2020
Reno, TX, US
Age: 45-64
Purchased
1 year ago
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Lightweight
Buildable
Great product
Amazing product blends easily
This review was collected as part of a promotion
March 29, 2020
Denver, CO, US
Age: 25-44
About Me:
Basic Beauty
Skin Tone
Light
Skin Type
Combination
This Product Is
Brightening
Wrinkle Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Buildable
Full Coverage
My favorite concealer ever!
My favorite concealer ever! Covers amazing without it being cakey like other I’ve tried!
March 29, 2020
Thibodaux , LA, US
Age: 25-44
About Me:
Skincare Obsessed