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shape tape hydrating foundation shape tape hydrating foundation

$39 $25
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Variations

  • Selected Shade: 16N fair-light neutral (fair to light skin with neutral undertones)
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WHAT IT IS

Don’t hate, hydrate! This hypoallergenic, luminous-finish gel foundation featuring the same complexion-perfecting superpowers as shape tape concealer (link out) with an added boost of skin-smoothing, oil-free hydration will be your new bff.

WHAT IT DOES

  • Buildable coverage with luminous finish
  • Collagen & hyaluronic acid works to continuously hydrate, plump skin & refine pores
  • Won't crease, cake or fade

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

How To Use
  • Dab foundation directly to skin with applicator.
  • Apply three swipes of foundation to each cheek, two swipes to forehead, one down nose, and two on chin, then blend in circular motions.
  • For fuller coverage, apply additional swipes and blend until you’ve reached your desired level of coverage.
  • For best results, blend out with the shaper sponge (sold separately).

tarteist™ tip: Swatch the foundation on your jawline, blend it in & let it dry down before deciding on your ideal shade.

Why We Love It

It makes skin look dewy, healthy & flawless -- NEVER greasy or cakey.

CONSUMER PANEL RESULTS*

Immediately after application:

  • 100% said skin felt smoother & softer
  • 91% said skin felt more hydrated
  • 91% said skin appeared brighter
  • 94% said skin tone appeared more even
  • 91% saw a reduction in the appearance of dark spots.
  • 94% noticed a fresh & healthy-looking complexion
  • 94% saw fewer imperfections
  • 94% said this product felt lighter on their skin than other liquid foundation products

*Results based on consumer use study.

Ingredients

POWERED BY

  • hyaluronic acid: naturally-occurring ingredient in the human body which delivers moisture, firmness & suppleness to skin
  • collagen: helps plump the appearance of fine lines & wrinkles
  • vitamin C: antioxidant free radical fighter that helps prevent premature signs of aging & brightens skin

TARTELETTE APPROVED

  • hypoallergenic
  • tarte 12-hour power™
  • oil-free
  • dermatologist tested

net 30 mL / 1.01 Fl. Oz.

porcelain, fair beige, light-medium sand, medium sand, medium-tan sand, mahogany, deep honey, chestnut Ingredients: Water/Aqua/Eau, dimethicone, glycerin, PEG/PPG-18/18 dimethicone, octyldodecyl neopentanoate, butylene glycol, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, alcohol, acrylates crosspolymer, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499). ME111FL000021

fair-light neutral, light sand, light neutral, light-medium beige, light-medium honey, medium honey, medium neutral, medium-tan honey, tan sand, deep sand Ingredients: Water/Aqua/Eau, dimethicone, glycerin, octyldodecyl neopentanoate, butylene glycol, PEG/PPG-18/18 dimethicone, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, acrylates crosspolymer, alcohol, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891). ME111FL000011

Use it with
shape tape contour concealer
shape tape contour concealer
$27
  • Reviews
  • Q&A
4.3 / 5.0
2,055 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
1268
451
160
91
85
Skin Tone
Light (608)
Fair (445)
Neutral (386)
Medium (359)
Skin Type
Combination (956)
Dry (886)
Normal (368)
Acne Prone (348)
This Product Is
Moisturizing / Hydrating (1692)
Long Lasting / Long Wearing (1017)
Brightening (550)
Crease Resistant (487)
This Formula Is
Lightweight (1392)
Buildable (1012)
Non Greasy (707)
Full Coverage (697)
Skin Tone
Medium
Skin Type
Normal
Acne Prone
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Full Coverage
Amazing Product
perfect shade, amazing coverage, easy to apply, worth the money, 100% purchase again,
July 17, 2019
Bridgend, Wales, GB
Age: 15-24
About Me:
Basic Beauty
Skin Tone
Neutral
Skin Type
Dry
Wrinkles
This Product Is
Moisturizing / Hydrating
Crease Resistant
This Formula Is
Lightweight
Buildable
Holy grail for my dry skin
This has become my new favorite foundation! I have severely dry skin and most foundation causes my face to get very flakey after application but this one holds strong, keeps my face hydrated and feels like it's not even there. Pair it with a hydrating primer and it stays all day long and I'm even guilty of not washing my makeup off sometimes and it still looks amazing the next morning.
This review was collected as part of a promotion
July 16, 2019
Billings, MT, US
Age: 25-44
About Me:
Trendy Tartelette
Skin Tone
Light
Skin Type
Oily
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
Good light coverage foundation
If you are like me and enjoy a foundation that feels lightweight, isn't matte and looks natural then this is a great product for you.
July 15, 2019
Wavell Heights, QLD, AU
Age: 15-24
About Me:
Total Newbie
Skin Tone
Light
Skin Type
Normal
This Formula Is
Lightweight
So lightweight it falls off your face. No joke this is such a bad foundation I have had better foundation from a discount shop when i was younger. It takes so many swatches to apply to your whole face as well. Such a shame cause a lot of other tarte
July 15, 2019
Sydney, NSW, AU
Age: 15-24
About Me:
Trendy Tartelette
Skin Tone
Light
Skin Type
Dry
Acne Prone
This Product Is
Long Lasting / Long Wearing
This Formula Is
Buildable
Full Coverage
If you use a good primer, it works great!
As long as you have a good primer beforehand, this is a great foundation for the price. not cakey!
This review was collected as part of a promotion
July 14, 2019
Atherton, CA, US
Age: 25-44
About Me:
Basic Beauty
Skin Tone
Neutral
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Great Hydrating Foundation
I absolutely love this foundation! It is Hydrating and that helps when my skin has the occasional dry spell! It's light but still has a good buildable coverage! Feels good on the skin and wears well and long lasting
This review was collected as part of a promotion
July 14, 2019
Blountville, TN, US
Age: 25-44
About Me:
Makeup Maven
Skin Tone
Fair
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
Pore Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Non Greasy
Buildable
Finally! No cakey.
Love this foundation. Best on the market! Build able and not cakey!
This review was collected as part of a promotion
July 13, 2019
Edmonton , AB, CA
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Skin Tone
Light
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Brightening
This Formula Is
Lightweight
Buildable
The shape tape foundation, though not as legendary as the concealer, does a really good job for me. Having dry skin, it moisturizes more than most other foundations. The one downfall is that it does crease, specifically around the forehead area for me and isn't super long lasting.
This review was collected as part of a promotion
July 13, 2019
Hartford, WI, US
Age: 15-24
About Me:
Trendy Tartelette
Skin Tone
Light
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Full Coverage
Love this
Awesome foundation!
This review was collected as part of a promotion
July 13, 2019
Port Saint Lucie, FL, US
Age: 25-44
About Me:
Basic Beauty
Skin Tone
Medium
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
This Formula Is
Lightweight
Dewy beautiful Finnish
Love this foundation, it makes my skin looks so dewy and melts into my skin
This review was collected as part of a promotion
July 13, 2019
Leeds, West yorkshire, GB
Age: 25-44
About Me:
Basic Beauty