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shape tape hydrating foundation
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shape tape hydrating foundation
shape tape hydrating foundation
shape tape hydrating foundation
shape tape hydrating foundation
shape tape hydrating foundation

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shape tape hydrating foundation shape tape hydrating foundation

$39 $25
Available for orders $35+ by Afterpay
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WHAT IT IS

Don’t hate, hydrate! This hypoallergenic, luminous-finish gel foundation featuring the same complexion-perfecting superpowers as shape tape concealer (link out) with an added boost of skin-smoothing, oil-free hydration will be your new bff.

WHAT IT DOES

  • Buildable coverage with luminous finish
  • Collagen & hyaluronic acid works to continuously hydrate, plump skin & refine pores
  • Won't crease, cake or fade

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
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4.3 / 5.0
2,796 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
1743
613
211
117
112
Skin Tone
Light (816)
Fair (654)
Neutral (501)
Medium (450)
Skin Type
Combination (1311)
Dry (1145)
Normal (519)
Acne Prone (450)
This Product Is
Moisturizing / Hydrating (2286)
Long Lasting / Long Wearing (1389)
Brightening (758)
Crease Resistant (651)
This Formula Is
Lightweight (1871)
Buildable (1386)
Non Greasy (942)
Full Coverage (899)
Skin Tone
Light
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Lightweight
I've used this foundation for over a year now and its great, such a natural finish
May 28, 2020
scotland , edinburgh , GB
Age: 15-24
Skin Tone
Medium
Skin Type
Oily
Normal
Acne Prone
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
Wrinkle Minimizing
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Full Coverage
Favorite Foundation
I have been struggling to find cruelty free foundations that I can really fall in love with and THIS is the one! It really shocked me in that it provided incredible coverage and never felt heavy. It also lasted so much longer than other foundations I have used! I really love that it comes in a non plastic container also. Plastic free is my main reason for buying products these days.
May 28, 2020
San Diego, CA, US
Age: 15-24
About Me:
Trendy Tartelette
Skin Tone
Neutral
Skin Type
Dry
This Product Is
Pore Minimizing
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Full Coverage
Fab!
Amazing coverage with the smallest amazing but is still super buildable! I find that’s it’s still a little drying for my skin type but with a hydrating primer it works wonders!
This review was collected as part of a promotion
May 27, 2020
Armidale, 2350, AU
Age: 15-24
About Me:
Pro Makeup Artist
Skin Tone
Fair
Skin Type
Combination
This Product Is
Long Lasting / Long Wearing
This Formula Is
Lightweight
Buildable
Good foundation
Definitely my new foundation ! Love the coverage it’s very buildable. I have dry skin around my nose but the coverage it’s very good. It’s now my go to foundation now
This review was collected as part of a promotion
May 24, 2020
El Paso , TX, US
Age: 15-24
Purchased
1 month ago
About Me:
Skincare Obsessed
Skin Tone
Light
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Mattifying / Oil Absorbing
Brightening
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Full Coverage
Light weight & moisturizing
I’m loving this foundation! It feels so light and unnoticeable when I wear it. Which is exactly what I wanted. Light weight, & moisturizing! Covers easily & blends very well. I’m impressed with this. I also love the wand applicator and then use my brush to smooth out.
May 24, 2020
Eugene, OR, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Skin Tone
Fair
Skin Type
Dry
Acne Prone
This Product Is
Moisturizing / Hydrating
Wrinkle Minimizing
This Formula Is
Non Greasy
Finally a makeup matches my skin and actually looks like skin and not cakey!!
This review was collected as part of a promotion
May 22, 2020
Portland, OR, US
Age: 25-44
Purchased
1 month ago
This is good product which i have ever used .Thanks
May 19, 2020
New city, milano, AT
Age: 65+
Skin Tone
Light
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Brightening
Long Lasting / Long Wearing
This Formula Is
Lightweight
Full Coverage
Awesome product
This foundation didn't make my dry skin more drier or cakey. Got the perfect match with my skin. It's so lightweight that I don't feel that I am wearing tonnes of products on. Absolutely a great buy.
This review was collected as part of a promotion
May 19, 2020
Brampton, ON, CA
Age: 25-44
Purchased
5 months ago
About Me:
Trendy Tartelette
Skin Tone
Fair
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Brightening
Wrinkle Minimizing
Long Lasting / Long Wearing
This Formula Is
Non Greasy
Buildable
My all time fav
This was my all time favourite foundation, I'm so sad they no longer make it! It had nice coverage and always made my dry skin look nice and dewy.
May 16, 2020
Greta, New South Wales, AU
Age: 25-44
Purchased
10 months ago
About Me:
Basic Beauty
Skin Tone
Neutral
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Non Greasy
would purchase again
light with great coverage and moisturizing
This review was collected as part of a promotion
May 16, 2020
Suisun City, CA, US
Age: 45-64
Purchased
1 year ago
About Me:
Total Newbie