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shape tape hydrating foundation shape tape hydrating foundation

$39 $25
Available for orders $35+ with Afterpay Learn more

Variations

  • Selected Shade: 8B porcelain beige (very fair skin with pink undertones)
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WHAT IT IS

Don’t hate, hydrate! This hypoallergenic, luminous-finish gel foundation featuring the same complexion-perfecting superpowers as shape tape concealer (link out) with an added boost of skin-smoothing, oil-free hydration will be your new bff.

WHAT IT DOES

  • Buildable coverage with luminous finish
  • Collagen & hyaluronic acid works to continuously hydrate, plump skin & refine pores
  • Won't crease, cake or fade

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

How To Use
  • Dab foundation directly to skin with applicator.
  • Apply three swipes of foundation to each cheek, two swipes to forehead, one down nose, and two on chin, then blend in circular motions.
  • For fuller coverage, apply additional swipes and blend until you’ve reached your desired level of coverage.
  • For best results, blend out with the shaper sponge (sold separately).

tarteist™ tip: Swatch the foundation on your jawline, blend it in & let it dry down before deciding on your ideal shade.

Why We Love It

It makes skin look dewy, healthy & flawless -- NEVER greasy or cakey.

CONSUMER PANEL RESULTS*

Immediately after application:

  • 100% said skin felt smoother & softer
  • 91% said skin felt more hydrated
  • 91% said skin appeared brighter
  • 94% said skin tone appeared more even
  • 91% saw a reduction in the appearance of dark spots.
  • 94% noticed a fresh & healthy-looking complexion
  • 94% saw fewer imperfections
  • 94% said this product felt lighter on their skin than other liquid foundation products

*Results based on consumer use study.

Ingredients

POWERED BY

  • hyaluronic acid: naturally-occurring ingredient in the human body which delivers moisture, firmness & suppleness to skin
  • collagen: helps plump the appearance of fine lines & wrinkles
  • vitamin C: antioxidant free radical fighter that helps prevent premature signs of aging & brightens skin

TARTELETTE APPROVED

  • hypoallergenic
  • tarte 12-hour power™
  • oil-free
  • dermatologist tested

net 30 mL / 1.01 Fl. Oz.

porcelain, fair beige, light-medium sand, medium sand, medium-tan sand, mahogany, deep honey, chestnut Ingredients: Water/Aqua/Eau, dimethicone, glycerin, PEG/PPG-18/18 dimethicone, octyldodecyl neopentanoate, butylene glycol, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, alcohol, acrylates crosspolymer, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499). ME111FL000021

fair-light neutral, light sand, light neutral, light-medium beige, light-medium honey, medium honey, medium neutral, medium-tan honey, tan sand, deep sand Ingredients: Water/Aqua/Eau, dimethicone, glycerin, octyldodecyl neopentanoate, butylene glycol, PEG/PPG-18/18 dimethicone, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, acrylates crosspolymer, alcohol, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891). ME111FL000011

Use it with
shape tape contour concealer
shape tape contour concealer
$27
  • Reviews
  • Q&A
4.3 / 5.0
2,069 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
1277
453
161
92
86
Skin Tone
Light (613)
Fair (447)
Neutral (388)
Medium (361)
Skin Type
Combination (962)
Dry (892)
Normal (371)
Acne Prone (351)
This Product Is
Moisturizing / Hydrating (1705)
Long Lasting / Long Wearing (1022)
Brightening (554)
Crease Resistant (489)
This Formula Is
Lightweight (1399)
Buildable (1022)
Non Greasy (710)
Full Coverage (702)
Skin Tone
Light
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
This Formula Is
Buildable
I was super disappointed in this product. It takes a lot of product and just wasn’t worth the buy at all. Highly disappointed.
July 23, 2019
Jacksonville , FL, US
Age: 15-24
Purchased
4 weeks ago
About Me:
Makeup Maven
Skin Type
Dry
This Product Is
Long Lasting / Long Wearing
This Formula Is
Buildable
Full Coverage
Love!
Great texture. Layers so well. I always get compliments
This review was collected as part of a promotion
July 22, 2019
Cbus , OH, US
Age: 25-44
Purchased
7 months ago
Skin Tone
Light
Skin Type
Dry
Normal
This Product Is
Moisturizing / Hydrating
Pore Minimizing
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Full Coverage
Amazing
Love love love!! Matches my skin tone amazing lasts all day doesn’t make my skin break out absolutely love it!! Best foundation I’ve ever used
July 21, 2019
Brisbane , QLD, AU
Age: 15-24
About Me:
Basic Beauty
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
Still waiting
I still waiting for my shape tape ?? I can’t do a review because is not here yet! ??
July 21, 2019
Garcia , Nuevo León , MX
Age: 25-44
Purchased
3 weeks ago
About Me:
Basic Beauty
Skin Tone
Neutral
Skin Type
Combination
Acne Prone
Wrinkles
This Product Is
Moisturizing / Hydrating
This Formula Is
Buildable
Good coverage but
While I love the formula I am not keen in the application. I have to keep pulling out more product and it would just be easier to apply what I need without sticking the wand in 20 times. I feel it is contaminating the fondation.
It also settles in creases even when set.
July 21, 2019
Cincinnati , OH, US
Age: 25-44
Purchased
4 weeks ago
About Me:
Skincare Obsessed
Skin Tone
Fair
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
I really like it!
This is a lovely foundation for a dewy, smooth appearance. I wear a thin layer and it sets beautifully.
This review was collected as part of a promotion
July 20, 2019
St George, UT, US
Age: 45-64
Purchased
6 months ago
About Me:
Makeup Maven
Skin Tone
Light
Skin Type
Oily
Combination
Acne Prone
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
Buildable
Wanted to like it
I really wanted to like this foundation. Unfortunately it's not the right one for my skin. It's blending in very easily and sits nice on the skin for the first 1-2 hours, but after that it just starts to melt down, separates and it oxidises like crazy! Couldn't even last 6 hours...For the price I'd say I'm very disappointed. I've tried many other cheaper foundations, including drugstore ones and they look way much better on my skin in the end of the day.
July 19, 2019
Dingle, Kerry, IE
Age: 25-44
Skin Tone
Light
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Crease Resistant
This Formula Is
Lightweight
Buildable
Love this foundation
I have used foundations of other brands in the past and because they were to greasy or felt way to heavy I stopped using them and almost never used. But this foundation is amazing, at least for my skin it blends great and its hydrating
July 19, 2019
Saltillo, Coahuila, MX
Age: 15-24
About Me:
Basic Beauty
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
This Formula Is
Buildable
My Skin Feels Amazing
I absolutely love this foundation. The coverage is amazing and flawless. My skin feels like I am not wearing any makeup. I recommend this to my clients and friends. The packaging is so great also. Great price for the quality.
This review was collected as part of a promotion
Shape Tape Hydrating Foundation
Shape Tape Hydrating Foundation
July 19, 2019
Townsend , GA, US
Age: 45-64
Purchased
11 months ago
About Me:
Pro Makeup Artist
Skin Tone
Light
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
Long Lasting / Long Wearing
This Formula Is
Buildable
A great natural looking foundation.
The first day I used this foundation I noticed the difference straight away. My 43 years old skin never looked so good! It's midwinter in Australia right now and this is what my winter skin needs. This foundation gives me good coverage and a healthy glow without being cakey.
July 19, 2019
Adelaide, SA, AU
Age: 25-44
About Me:
Basic Beauty