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shape tape hydrating foundation
new shade available
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shape tape hydrating foundation
shape tape hydrating foundation
shape tape hydrating foundation
shape tape hydrating foundation
shape tape hydrating foundation

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shape tape hydrating foundation shape tape hydrating foundation

$39 $25
Available for orders $35+ with Afterpay Learn more
Find Your Perfect Shade

Variations

  • Selected Shade: 8B porcelain beige (very fair skin with pink undertones)
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Additional Information

Details

WHAT IT IS

Don’t hate, hydrate! This hypoallergenic, luminous-finish gel foundation featuring the same complexion-perfecting superpowers as shape tape concealer (link out) with an added boost of skin-smoothing, oil-free hydration will be your new bff.

WHAT IT DOES

  • Buildable coverage with luminous finish
  • Collagen & hyaluronic acid works to continuously hydrate, plump skin & refine pores
  • Won't crease, cake or fade

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
4.4 / 5.0
2,657 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
1662
587
192
111
105
Skin Tone
Light (775)
Fair (607)
Neutral (482)
Medium (441)
Skin Type
Combination (1250)
Dry (1092)
Normal (494)
Acne Prone (425)
This Product Is
Moisturizing / Hydrating (2189)
Long Lasting / Long Wearing (1320)
Brightening (721)
Crease Resistant (626)
This Formula Is
Lightweight (1787)
Buildable (1326)
Non Greasy (904)
Full Coverage (864)
Skin Tone
Light
Skin Type
Combination
Acne Prone
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Buildable
Comfortable and buildable
Somehow i ordered the right shade on something I've never tried, tarte does a great job of showing the shade on different people. The product is easy to apply, but it is VERY lightweight. You can absolutely build it - so don't let that sway you. I think the packaging is cute, but you're not going to get all the product out of a doe foot bottle. Would I like to buy it again? Yes! Is the packaging making me think twice? Yes.
This review was collected as part of a promotion
February 26, 2020
Chicago, IL, US
Age: 25-44
About Me:
Trendy Tartelette
Skin Tone
Fair
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
This Formula Is
Full Coverage
The best!!!
The absolute BEST foundation ever!!! Love it!
This review was collected as part of a promotion
February 24, 2020
Livonia, MI, US
Age: 25-44
About Me:
Basic Beauty
Skin Tone
Deep
Skin Type
Dry
Wrinkles
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
Wrinkle Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Buildable
Full Coverage
Found My Perfect Foundation
One of the best I've tried...perfect shade and easily blendable.
My only issue is the wand...I would prefer a pump instead of the doe foot wand.
Great price, coverage
This review was collected as part of a promotion
February 23, 2020
Detroit , MI, US
Age: 45-64
Purchased
2 weeks ago
About Me:
Makeup Maven
Skin Tone
Fair
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
Brightening
This Formula Is
Lightweight
Non Greasy
Buildable
The best
I loved tartes shape tape concealer, so I decided to try out the foundation. It’s really great. The perfect amount of coverage without being heavy. Five stars
This review was collected as part of a promotion
February 23, 2020
Pittsburgh , PA, US
Age: 25-44
Purchased
1 year ago
Skin Tone
Neutral
Skin Type
Combination
This Product Is
Brightening
This Formula Is
Lightweight
The best foundation
Love this stuff. Covers so much on your face. Only need a littlr
This review was collected as part of a promotion
February 23, 2020
Lincolnton, NC, US
Age: 25-44
About Me:
Makeup Maven
Skin Tone
Light
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
Full Coverage
Love it!
I really love this product. Its really good quality, but I did not buy it full price and im not sur i will.
This review was collected as part of a promotion
February 22, 2020
Ile Perrot, QC, CA
Age: 25-44
About Me:
Total Newbie
Skin Tone
Light
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Lightweight
GREAT COVERAGE
LOVE the hydrating foundation! Amazing coverage!
This review was collected as part of a promotion
February 21, 2020
Gatesville , TX, US
Age: 15-24
About Me:
Basic Beauty
Skin Tone
Light
Skin Type
Combination
Acne Prone
Wrinkles
This Product Is
Moisturizing / Hydrating
Pore Minimizing
Crease Resistant
Long Lasting / Long Wearing
This Formula Is
Lightweight
Non Greasy
My new foundation
Great coverage that blends well conceals most small flaws and feels light. Just the right amount of moisture in this formula to use year round. Looks best when applied with a foundation brush and set with a puff of translucent powder
This review was collected as part of a promotion
February 19, 2020
Cr , CO, US
Age: 25-44
Purchased
1 year ago
About Me:
Makeup Maven
Skin Tone
Light
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
This Formula Is
Full Coverage
Feels great
Love the smoothness of this foundation. The normal color I would get ended up being way too light so I'm still working on getting the right shade for me.
This review was collected as part of a promotion
February 17, 2020
Fort Smith , AR, US
Age: 25-44
Purchased
1 week ago
About Me:
Basic Beauty
Skin Tone
Fair
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
This Formula Is
Full Coverage
love it
My wife is very impressed with this foundation
This review was collected as part of a promotion
February 17, 2020
JEDDAH, JEDDAH, SA
Age: 25-44
About Me:
Trendy Tartelette