Details

Promotions

shape tape hydrating foundation shape tape hydrating foundation

$39 $25
Available for orders $35+ with Afterpay Learn more

Variations

  • Selected Shade: 8B porcelain beige (very fair skin with pink undertones)
    Hide/Show swatch color
Find Your Perfect Shade

Add to cart options

Product Actions

Limit 6 per customer

Additional Information

Details

WHAT IT IS

Don’t hate, hydrate! This hypoallergenic, luminous-finish gel foundation featuring the same complexion-perfecting superpowers as shape tape concealer (link out) with an added boost of skin-smoothing, oil-free hydration will be your new bff.

WHAT IT DOES

  • Buildable coverage with luminous finish
  • Collagen & hyaluronic acid works to continuously hydrate, plump skin & refine pores
  • Won't crease, cake or fade

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

How To Use
  • Dab foundation directly to skin with applicator.
  • Apply three swipes of foundation to each cheek, two swipes to forehead, one down nose, and two on chin, then blend in circular motions.
  • For fuller coverage, apply additional swipes and blend until you’ve reached your desired level of coverage.
  • For best results, blend out with the shaper sponge (sold separately).

tarteist™ tip: Swatch the foundation on your jawline, blend it in & let it dry down before deciding on your ideal shade.

Why We Love It

It makes skin look dewy, healthy & flawless -- NEVER greasy or cakey.

CONSUMER PANEL RESULTS*

Immediately after application:

  • 100% said skin felt smoother & softer
  • 91% said skin felt more hydrated
  • 91% said skin appeared brighter
  • 94% said skin tone appeared more even
  • 91% saw a reduction in the appearance of dark spots.
  • 94% noticed a fresh & healthy-looking complexion
  • 94% saw fewer imperfections
  • 94% said this product felt lighter on their skin than other liquid foundation products

*Results based on consumer use study.

Ingredients

POWERED BY

  • hyaluronic acid: naturally-occurring ingredient in the human body which delivers moisture, firmness & suppleness to skin
  • collagen: helps plump the appearance of fine lines & wrinkles
  • vitamin C: antioxidant free radical fighter that helps prevent premature signs of aging & brightens skin

TARTELETTE APPROVED

  • hypoallergenic
  • tarte 12-hour power™
  • oil-free
  • dermatologist tested

net 30 mL / 1.01 Fl. Oz.

porcelain, fair beige, light-medium sand, medium sand, medium-tan sand, mahogany, deep honey, chestnut Ingredients: Water/Aqua/Eau, dimethicone, glycerin, PEG/PPG-18/18 dimethicone, octyldodecyl neopentanoate, butylene glycol, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, alcohol, acrylates crosspolymer, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499). ME111FL000021

fair-light neutral, light sand, light neutral, light-medium beige, light-medium honey, medium honey, medium neutral, medium-tan honey, tan sand, deep sand Ingredients: Water/Aqua/Eau, dimethicone, glycerin, octyldodecyl neopentanoate, butylene glycol, PEG/PPG-18/18 dimethicone, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, acrylates crosspolymer, alcohol, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891). ME111FL000011

Use it with
shape tape contour concealer
shape tape contour concealer
$27
  • Reviews
  • Q&A
4.3 / 5.0
2,267 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
1408
498
172
98
91
Skin Tone
Light (672)
Fair (492)
Neutral (424)
Medium (387)
Skin Type
Combination (1051)
Dry (966)
Normal (415)
Acne Prone (376)
This Product Is
Moisturizing / Hydrating (1870)
Long Lasting / Long Wearing (1132)
Brightening (611)
Crease Resistant (536)
This Formula Is
Lightweight (1535)
Buildable (1128)
Non Greasy (786)
Full Coverage (762)
Skin Tone
Light
Skin Type
Dry
Acne Prone
This Product Is
Moisturizing / Hydrating
Pore Minimizing
This Formula Is
Lightweight
Buildable
Really great foundation. It's the only one that has worked for my sensitive and very skin. With the right primer this foundation lasts for an unbelievable amount of time
September 22, 2019
Lamessa, TX, US
Age: 15-24
Purchased
1 month ago
Skin Tone
Light
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Lightweight
Love it! Super smooth and it doesn’t feel like I have any makeup on!
This review was collected as part of a promotion
September 21, 2019
Huntington beach , CA, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Skin Tone
Fair
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
This Formula Is
Lightweight
Super hydrating
Long lasting and light coverage for a natural looking makeup look.
This review was collected as part of a promotion
September 20, 2019
Croydon , Victoria , AU
Age: 15-24
Purchased
1 month ago
About Me:
Trendy Tartelette
Skin Tone
Light
Skin Type
Dry
This Product Is
Pore Minimizing
Wrinkle Minimizing
Long Lasting / Long Wearing
This Formula Is
Lightweight
Buildable
Beautiful allergy friendly foundation!
I love Tarte's allergy friendly buildable Shape Tape foundation! I have a lot of allergies but this foundation is just great!
This review was collected as part of a promotion
September 20, 2019
Seattle, WA, US
Age: 45-64
Purchased
1 month ago
About Me:
Makeup Maven
Skin Tone
Light
Skin Type
Dry
This Product Is
Moisturizing / Hydrating
This Formula Is
Buildable
Look no more
I have looked high and low for a hydrating foundation that actually works on my dry skin . Well look no more I found it and I love it !!!!
September 20, 2019
Worth, IL, US
Age: 45-64
Purchased
1 month ago
Skin Tone
Fair
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Mattifying / Oil Absorbing
Long Lasting / Long Wearing
This Formula Is
Lightweight
Buildable
I’m a Believer
Works perfectly for my skin! No more dry, flakiness. Just great! I also appreciate all the different shades and undertones. I finally have a foundation that matches me!
This review was collected as part of a promotion
September 19, 2019
Milton , FL, US
Age: 25-44
Purchased
1 month ago
About Me:
Basic Beauty
Skin Tone
Fair
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Lightweight
Buildable
2 Thumbs Up
My new favorite!!! Super flawless finish and the coverage is great! Will definitely purchase again.
This review was collected as part of a promotion
September 18, 2019
Lubbock , TX, US
Age: 25-44
Purchased
1 month ago
Skin Tone
Fair
Skin Type
Dry
Combination
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Buildable
Full Coverage
Great full coverage foundation for dry/combination skin. covers so well, I don't even need to use concealer.
This review was collected as part of a promotion
September 18, 2019
NY, NY, US
Age: 25-44
Purchased
1 month ago
Skin Tone
Fair
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
Brightening
Crease Resistant
This Formula Is
Lightweight
my new favorite!
I'm constantly trying new foundations. I've always been skeptical of lots of "hydrating" foundations because they tend to look very greasy. However, this one is perfect! It makes me genuinely look glowy and bright. It doesn't cake up or even look like I have foundation on. This has become my everyday foundation.
September 18, 2019
Rougemont, NC, US
Age: 15-24
Purchased
1 month ago
About Me:
Makeup Maven
Skin Tone
Fair
Skin Type
Combination
This Product Is
Brightening
Pore Minimizing
This Formula Is
Lightweight
Non Greasy
Blends in for flawless finish that isn't dried out.
I like both variations of the shape tape foundations. This one provides a look full of hydrated skin.
September 17, 2019
Minneapolis , MN, US
Age: 25-44
Purchased
2 months ago
About Me:
Makeup Maven