base tape hydrating primer base tape hydrating primer
WHAT IT IS
Prep yourself before you perfect yourself! Turn up the base with this vegan, coconut priming serum that hydrates your skin for 12 hours. This rich yet lightweight makeup magnet is infused with a blend of coconut (yum!) & botanicals to help nourish & smooth skin’s appearance.
WHAT IT DOES
- extends wear of foundation & keeps skin hydrated for 12 hours
- jojoba & grapeseed extract help moisturize
- infused with coconut for smoothing benefits & delicious scent
Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten
Dispense 1-2 pumps to clean fingertips and gently smooth over face before applying makeup.
It absorbs quickly, enhances foundation application & hydrates our skin. Triple threat.
- proven to hydrate skin for up to 12 hours
- proven to extend the wear of foundation
CONSUMER PANEL RESULTS**
- Immediately before foundation:
- 97% said skin felt nourished & had a healthy glow
- 97% said skin felt instantly hydrated & smoother
- 100% said skin appeared hydrated & felt soft
- 100% said it absorbed quickly & easily into skin
- Immediately after foundation:
- 100% said it helped foundation apply more evenly
- 97% said it helped skin look smoother under foundation
- 97% saw an improvement in the appearance of fine lines when applied under foundation
- After 1 week of use:
- 100% said product felt nourishing
- 100% said skin felt hydrated throughout the day
- 100% said skin appeared more hydrated
- 97% said skin felt softer & looked fresher
- 97% said skin appeared smoother
*Based on a clinical moisturization & longwear evaluation at 8 & 12 hours post-application on 35 participants.
**Based on a consumer perception study conducted immediately after application & after 1 week of use on 35 participants.
- coconut: nourishes to leave skin smooth & soft
- jojoba extract: naturally soothing extract that helps leave skin soft, supple & smooth
- grapeseed extract: helps hydrate without weighing down skin
- dermatologist tested
- 12-hour hydration
- extends the wear of foundation
net 30 mL / 1.014 Fl. Oz.
Ingredients: Water/Aqua/Eau, limnanthes alba (meadowfoam) seed oil, ethylhexyl stearate, hydrogenated poly (C6-14 olefin), methyl gluceth-20, propanediol, cyclopentasiloxane, polyglyceryl-6 stearate, diisostearyl malate, glyceryl stearate, pentylene glycol, betaine, sodium stearoyl glutamate, sucrose, polyglyceryl-6 behenate, xanthan gum, acrylates/C10-30 alkyl acrylate crosspolymer, fructooligosaccharides, olea europaea (olive) fruit oil, saccharide hydrolysate, simmondsia chinensis (jojoba) seed oil, tromethamine, vitis vinifera (grape) seed oil, helianthus annuus (sunflower) seed oil, parfum/fragrance, ethylhexylglycerin, pullulan, 1,2-hexanediol, benzyl benzoate, disodium EDTA, centella asiatica extract, cocos nucifera (coconut) oil, houttuynia cordata extract, salvia hispanica seed extract, olus/vegetable oil/huile végétale, tocopherol, polyacrylate crosspolym-6, t-butyl alcohol.