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face tape™ foundation
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face tape™ foundation
face tape™ foundation
face tape™ foundation
face tape™ foundation
face tape™ foundation
face tape™ foundation
face tape™ foundation

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face tape™ foundation face tape™ foundation

$39
or 4 payments of $9.75 by Afterpay Learn more
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  • Selected Shade: 35G (medium golden - medium skin with golden or olive undertones)
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WHAT IT IS

Inspired by our iconic shape tape™ concealer, this hypoallergenic, longwearing, full-coverage foundation mattifies, hydrates & brightens your appearance while lasting all day long. We’ve bottled up your skin-smoothing filters, selfie settings & tape technology™ to create the foundation of your dreams.

WHAT IT DOES

  • hypoallergenic, longwearing, & full coverage with a natural matte finish
  • +40% of each tube is infused with tape technology™ which is a nourishing blend of smoothing ingredients that acts like a veil of silk to help blur appearance of fine lines, wrinkles & texture 
  • transfer-proof, waterproof & sweatproof to keep you flawless through work & play
  • snow mushroom extract, apple & hyaluronic acid hydrate & brighten appearance
  • pair with shape tape contour concealer for double the perfection
     

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten

  • Reviews
  • Q&A
4.4 / 5.0
1,813 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
1229
299
122
82
81
Skin Tone
Light (511)
Neutral (410)
Medium (309)
Fair (299)
Skin Type
Combination (966)
Acne Prone (388)
Dry (355)
Normal (350)
This Product Is
Long Lasting / Long Wearing (1205)
Mattifying / Oil Absorbing (713)
Moisturizing / Hydrating (565)
Pore Minimizing (561)
This Formula Is
Full Coverage (1180)
Lightweight (869)
Buildable (757)
Non Greasy (586)
Skin Tone
Light
Skin Type
Combination
This Product Is
Long Lasting / Long Wearing
This Formula Is
Buildable
Full Coverage
I do think the products and the philosophy behind them are great! As a once makeup artist I can stand behind it
April 10, 2020
Niagara Falls , ON, CA
Age: 25-44
Purchased
1 month ago
About Me:
Pro Makeup Artist
Skin Tone
Medium
Skin Type
Combination
This Product Is
Moisturizing / Hydrating
Mattifying / Oil Absorbing
Pore Minimizing
Long Lasting / Long Wearing
This Formula Is
Lightweight
Love ??
This foundation matches my skin better than any other foundation I’ve ever used! It’s light, yet gives full even coverage! Amazing! ??
This review was collected as part of a promotion
April 10, 2020
Spokane Valley, WA, US
Age: 25-44
Purchased
1 week ago
About Me:
Trendy Tartelette
Skin Tone
Neutral
Skin Type
Combination
Acne Prone
This Product Is
Moisturizing / Hydrating
This Formula Is
Full Coverage
Really like it
I especially reach in for this foundation during the colder months
This review was collected as part of a promotion
April 10, 2020
Melbourne, Victoria, AU
Age: 15-24
About Me:
Basic Beauty
Skin Type
Combination
Wrinkles
This Product Is
Long Lasting / Long Wearing
This Formula Is
Full Coverage
Really enjoying the foundation !
April 9, 2020
Montreal , QC, CA
Age: 45-64
Purchased
11 months ago
Skin Tone
Neutral
Skin Type
Normal
This Product Is
Mattifying / Oil Absorbing
Pore Minimizing
This Formula Is
Lightweight
Best foundation
This foundation is magical it covers imperfections to perfection. The look on the face is great.
April 9, 2020
Angers, Vendée , FR
Age: 15-24
About Me:
Trendy Tartelette
Skin Tone
Medium
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
Long Lasting / Long Wearing
This Formula Is
Buildable
Love!
Love the coverage and the shade! Blends out nicely! Definitely worth it!
This review was collected as part of a promotion
April 9, 2020
Englewood , TN, US
Age: 15-24
About Me:
Basic Beauty
Skin Tone
Medium
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
Mattifying / Oil Absorbing
Crease Resistant
This Formula Is
Full Coverage
Amazing coverage, natural feel
This foundation is perfect, it has a matte finish but doesn’t look dry, and it feels very moisturizing. The coverage feels light on my skin but covers blemishes well. Will def get again.
April 9, 2020
Pittsburgh, PA, US
Age: 25-44
About Me:
Makeup Maven
Skin Tone
Light
Skin Type
Normal
This Product Is
Mattifying / Oil Absorbing
Long Lasting / Long Wearing
This Formula Is
Full Coverage
Pleasantly surprised.
I was worried that this would feel too heavy for me. Well I'm not sure I found my exact shade, I do love the coverage this gives me. As long as I have moisturizer I don't find it to be drying. I love the paddle brush for application.
April 9, 2020
Burlington, NJ, US
Age: 45-64
Purchased
1 month ago
About Me:
Basic Beauty
Skin Tone
Medium
Skin Type
Normal
This Product Is
Moisturizing / Hydrating
Brightening
Pore Minimizing
Long Lasting / Long Wearing
This Formula Is
Non Greasy
Full Coverage
LOVE LOVE LOVE
Hands down the BEST foundation I have ever used! Very smooth, and I get full coverage! Long lasting.
This review was collected as part of a promotion
April 9, 2020
Darlington, SC, US
Age: 25-44
About Me:
Trendy Tartelette
Skin Tone
Medium
Skin Type
Combination
This Product Is
Pore Minimizing
This Formula Is
Lightweight
I would highly recommend this product. It goes perfectly with my skin.
This review was collected as part of a promotion
April 8, 2020
Mountain View, CA, US
Age: 25-44